Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2

NCT ID: NCT06969638

Last Updated: 2025-11-19

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

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Recruitment Status

RECRUITING

Clinical Phase

NA

Total Enrollment

1300 participants

Study Classification

INTERVENTIONAL

Study Start Date

2025-04-29

Study Completion Date

2026-02-28

Brief Summary

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This is a randomized trial to examine the influence of number of "likes"on social media food ads on Black and White adolescents' food purchases

Detailed Description

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The aim of this randomized trial is to test the degree to which visual attention to racially congruent vs incongruent people, and/or number of "likes" in social media ads influence Black and White adolescents' food purchases.

Conditions

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Food Selection

Study Design

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Allocation Method

RANDOMIZED

Intervention Model

FACTORIAL

The intervention is exposure to social media food ads that are either race congruent or race incongruent, and that have varying numbers of likes.
Primary Study Purpose

PREVENTION

Blinding Strategy

DOUBLE

Participants Investigators

Study Groups

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Black Many Likes

Food ads with many "likes" and featuring Black individuals

Group Type EXPERIMENTAL

Black Ads

Intervention Type BEHAVIORAL

Food ads that feature Black individuals

Many Likes

Intervention Type BEHAVIORAL

Food ads that have many "likes"

Black Few Likes

Food ads with few "likes" and featuring Black individuals

Group Type EXPERIMENTAL

Black Ads

Intervention Type BEHAVIORAL

Food ads that feature Black individuals

Few Likes

Intervention Type BEHAVIORAL

Food ads that have few "likes"

White Many Likes

Food ads with many "likes" and featuring White individuals

Group Type EXPERIMENTAL

White Ads

Intervention Type BEHAVIORAL

Food ads that feature White individuals.

Many Likes

Intervention Type BEHAVIORAL

Food ads that have many "likes"

White Few Likes

Food ads with many "likes" and featuring White individuals

Group Type EXPERIMENTAL

White Ads

Intervention Type BEHAVIORAL

Food ads that feature White individuals.

Few Likes

Intervention Type BEHAVIORAL

Food ads that have few "likes"

Interventions

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Black Ads

Food ads that feature Black individuals

Intervention Type BEHAVIORAL

White Ads

Food ads that feature White individuals.

Intervention Type BEHAVIORAL

Many Likes

Food ads that have many "likes"

Intervention Type BEHAVIORAL

Few Likes

Food ads that have few "likes"

Intervention Type BEHAVIORAL

Eligibility Criteria

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Inclusion Criteria

* adolescent (13-17 years of age) who identifies as only non-Latino White or only Black/African American; who logs into Instagram once daily; who can read and speak English

Exclusion Criteria

\- participants who do not meet all criteria described above.
Minimum Eligible Age

13 Years

Maximum Eligible Age

17 Years

Eligible Sex

ALL

Accepts Healthy Volunteers

Yes

Sponsors

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National Institutes of Health (NIH)

NIH

Sponsor Role collaborator

National Cancer Institute (NCI)

NIH

Sponsor Role collaborator

NYU Langone Health

OTHER

Sponsor Role lead

Responsible Party

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Responsibility Role SPONSOR

Principal Investigators

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Marie A. Bragg, PhD

Role: PRINCIPAL_INVESTIGATOR

NYU Langone Health

Locations

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NYU Langone Health

New York, New York, United States

Site Status RECRUITING

Countries

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United States

Central Contacts

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Krystle Tsai

Role: CONTACT

6465013880

Other Identifiers

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R01CA248441

Identifier Type: NIH

Identifier Source: secondary_id

View Link

20-01796-2

Identifier Type: -

Identifier Source: org_study_id

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