Influence of Social Media Ads on Food Choice - Master Protocol
NCT ID: NCT07249398
Last Updated: 2025-11-25
Study Results
The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.
Basic Information
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RECRUITING
NA
3650 participants
INTERVENTIONAL
2022-03-16
2026-06-30
Brief Summary
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Aim 1: Examining Influence of Social Media Ads on Black and White Adolescents' Food Choices - Study 1 (NCT05380505)
Aim 2: A Randomized Trial to Examine the Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2 (NCT06969638)
Aim 3: Comparing the Effects of Racial Congruence, "Likes," and Food Images in Social Media Ads on Adolescents' Caloric Intake - Study 3 (NCT06969651)
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Detailed Description
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Conditions
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Study Design
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RANDOMIZED
FACTORIAL
PREVENTION
DOUBLE
Study Groups
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(Aim 1) Condition 1: Race Congruent Ads
Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.
Racially Congruent Ads
(Aim 1) Facebook food ads that are racially congruent.
(Aim 1) Condition 2: Race Incongruent Ads
Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.
Racially Incongruent Ads
(Aim 1) Facebook food ads that are racially incongruent.
(Aim 2) Black Many Likes
Food ads with many "likes" and featuring Black individuals
Black Ads
(Aim 2 and 3) Food ads that feature Black individuals.
Many Likes
(Aim 2 and 3) Food ads that have many "likes"
(Aim 2) Black Few Likes
Food ads with few "likes" and featuring Black individuals
Black Ads
(Aim 2 and 3) Food ads that feature Black individuals.
Few Likes
(Aim 2 and 3) Food ads that have few "likes"
(Aim 2) White Many Likes
Food ads with many "likes" and featuring White individuals
White Ads
(Aim 2 and 3) Food ads that feature White individuals.
Many Likes
(Aim 2 and 3) Food ads that have many "likes"
(Aim 2) White Few Likes
Food ads with few "likes" and featuring White individuals
White Ads
(Aim 2 and 3) Food ads that feature White individuals.
Few Likes
(Aim 2 and 3) Food ads that have few "likes"
(Aim 3) Block 1: Black-Food
Exposure to ads with a Black person featuring a food product
Black Ads
(Aim 2 and 3) Food ads that feature Black individuals.
(Aim 3) Block 2: White-Food
Exposure to ads with a White person featuring a food product
White Ads
(Aim 2 and 3) Food ads that feature White individuals.
(Aim 3) Block 3: Black-Non Food
Exposure to ads with a Black person featuring a non-food product
Black-Non Food
(Aim 3) Ads featuring a Black person with a non-food product
(Aim 3) Block 4: White-Non Food
Exposure to ads with a White person featuring a non-food product
White-Non Food
(Aim 3) Ads featuring a White person with a non-food product
(Aim 3) Block 5: Food-Many Likes
Exposure to ads with many "likes" featuring a food product
Many Likes
(Aim 2 and 3) Food ads that have many "likes"
(Aim 3) Block 6: Non Food-Many Likes
Exposure to ads with many "likes" featuring a non-food product
Non Food-Many Likes
(Aim 3) Ads with Many "likes" featuring a non-food product
(Aim 3) Block 7: Food-Few Likes
Exposure to ads with few "likes" featuring a food product
Few Likes
(Aim 2 and 3) Food ads that have few "likes"
(Aim 3) Block 8: Non Food-Few Likes
Exposure to ads with few "likes" featuring a non-food product
Non Food-Few Likes
(Aim 3) Ads with Few "likes" featuring a non-food product
Interventions
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Racially Congruent Ads
(Aim 1) Facebook food ads that are racially congruent.
Racially Incongruent Ads
(Aim 1) Facebook food ads that are racially incongruent.
Black Ads
(Aim 2 and 3) Food ads that feature Black individuals.
White Ads
(Aim 2 and 3) Food ads that feature White individuals.
Many Likes
(Aim 2 and 3) Food ads that have many "likes"
Few Likes
(Aim 2 and 3) Food ads that have few "likes"
Black-Non Food
(Aim 3) Ads featuring a Black person with a non-food product
White-Non Food
(Aim 3) Ads featuring a White person with a non-food product
Non Food-Many Likes
(Aim 3) Ads with Many "likes" featuring a non-food product
Non Food-Few Likes
(Aim 3) Ads with Few "likes" featuring a non-food product
Eligibility Criteria
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Inclusion Criteria
2. identify as only non-Latino White or only Black/African American;
3. report that they log into Facebook at least once daily; and
4. read and speak English.
Exclusion Criteria
13 Years
17 Years
ALL
Yes
Sponsors
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National Cancer Institute (NCI)
NIH
New York University
OTHER
National Institutes of Health (NIH)
NIH
NYU Langone Health
OTHER
Responsible Party
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Principal Investigators
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Marie A. Bragg, PhD
Role: PRINCIPAL_INVESTIGATOR
NYU Langone Health
Locations
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NYU Langone Health
New York, New York, United States
Countries
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Central Contacts
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Other Identifiers
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20-01796
Identifier Type: -
Identifier Source: org_study_id
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