Dietary and Cognitive Effects of Food Ads Posted by TikTok Influencers
NCT ID: NCT05777486
Last Updated: 2025-04-17
Study Results
The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.
Basic Information
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RECRUITING
NA
100 participants
INTERVENTIONAL
2023-02-17
2025-10-31
Brief Summary
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Detailed Description
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Conditions
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Study Design
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RANDOMIZED
PARALLEL
PREVENTION
DOUBLE
Study Groups
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TikTok Influencer Ads with Food
Participants randomized to view TikTok influencers' posts with food will view 4 ads associated with their condition and 2 filler ads, all of which are presented in counterbalanced order. They will report their reaction to the ads using the icons available on the TikTok platform (i.e. like, comment, or share). After viewing all of the TikTok ads, youth participants will complete the virtual snack selection task where they will see a virtual vending machine. All items will cost $2. Participants will be asked to select one snack and one beverage from the vending machine. After the snack selection task, participants will review the TikTok ads again and complete survey questions.
TikTok Ads - With Food
TikTok posts from influencers promoting food.
TikTok Influencer Ads without Food
Participants randomized to view TikTok influencers' posts without food will view 4 ads associated with their condition and 2 filler ads, all of which are presented in counterbalanced order. They will report their reaction to the ads using the icons available on the TikTok platform (i.e. like, comment, or share). After viewing all of the TikTok ads, youth participants will complete the virtual snack selection task where they will see a virtual vending machine. All items will cost $2. Participants will be asked to select one snack and one beverage from the vending machine. After the snack selection task, participants will review the TikTok ads again and complete survey questions.
TikTok Ads - Without Food
TikTok posts from influencers who are not promoting food.
Interventions
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TikTok Ads - With Food
TikTok posts from influencers promoting food.
TikTok Ads - Without Food
TikTok posts from influencers who are not promoting food.
Eligibility Criteria
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Inclusion Criteria
* Identify as only non-Latino White or only Black/African American
* Report that they log into TikTok at least once daily
* Read and speak English
Exclusion Criteria
10 Years
13 Years
ALL
Yes
Sponsors
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NYU Langone Health
OTHER
Responsible Party
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Principal Investigators
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Marie Bragg, PhD
Role: PRINCIPAL_INVESTIGATOR
NYU Langone Health
Locations
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NYU Langone Health
New York, New York, United States
Countries
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Central Contacts
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Other Identifiers
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22-01632
Identifier Type: -
Identifier Source: org_study_id
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