The Effect of Watching Mukbang on the Desire to Eat

NCT ID: NCT04212104

Last Updated: 2020-01-02

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

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Recruitment Status

COMPLETED

Clinical Phase

NA

Total Enrollment

144 participants

Study Classification

INTERVENTIONAL

Study Start Date

2018-07-05

Study Completion Date

2019-02-01

Brief Summary

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The current study is designed to find the effect of mukbang on dieters. Mukbang is an online eating broadcast where a host (Asian mukbangs generally feature a young and slim female host) consumes a large amount of food while chatting with audiences. Since some dieters watch mukbang to get satiation and control their appetites, the investigators proposed the hypothesis that mukbang could increase people's satiation level and decrease their desire to eat. To test this hypothesis, one randomized controlled study was conducted and female participants were randomly selected to watch either a mukbang or a non-food related video. Their desire to eat were reported and measured after the video.

Detailed Description

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Conditions

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Mukbang

Study Design

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Allocation Method

RANDOMIZED

Intervention Model

PARALLEL

The study randomly assigned participants to watch either a mukbang, or a non-food content video. Participants report their attitudes such as satiation and disgust, and report their desire to eat several kinds of foods after watching the assigned video.
Primary Study Purpose

OTHER

Blinding Strategy

SINGLE

Participants

Study Groups

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watch mukbang

participants are assigned to watch a dim sum mukbang by a famous host, Peggie Neo (https://youtu.be/2dRf535eAPK, accessed: 2018-9-12)

Group Type EXPERIMENTAL

watch a mukbang

Intervention Type OTHER

watch the dim sum mukbang

watch non-food content video

participants are assigned to watch the Big Bang Theory, The Euclid Alternative ( https://youtu.be/V8kUL9owk6Q, accessed: 2018-9-12).

Group Type PLACEBO_COMPARATOR

watch a non-food video

Intervention Type OTHER

watch the Big Bang Theory video

Interventions

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watch a mukbang

watch the dim sum mukbang

Intervention Type OTHER

watch a non-food video

watch the Big Bang Theory video

Intervention Type OTHER

Eligibility Criteria

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Inclusion Criteria

* Female, English native speakers

Exclusion Criteria

* Male, English is not mother language
Minimum Eligible Age

18 Years

Eligible Sex

FEMALE

Accepts Healthy Volunteers

Yes

Sponsors

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Cornell University

OTHER

Sponsor Role lead

Responsible Party

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Responsibility Role SPONSOR

Locations

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Cornell University

Ithaca, New York, United States

Site Status

Countries

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United States

Other Identifiers

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1806008044

Identifier Type: -

Identifier Source: org_study_id

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