Effectiveness of Taste vs. Health-Based Messaging to Improve Diet Quality

NCT ID: NCT07156162

Last Updated: 2025-09-05

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

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Recruitment Status

NOT_YET_RECRUITING

Clinical Phase

NA

Total Enrollment

400 participants

Study Classification

INTERVENTIONAL

Study Start Date

2025-10-15

Study Completion Date

2025-11-01

Brief Summary

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The purpose of this study is to compare the effectiveness of taste vs. health messaging using nutrition education videos. The investigators aim to compare and test 2 taste-based messaging vs. 2 health-based messaging that translate previous findings of how spices can improve diet quality. These objectives will be pursued via the following hypothesis:

Hypothesis 1: Are taste messaging videos more effective in improving consumer interest, knowledge, and confidence in using herbs and spices compared to health messaging focused videos? Hypothesis 2: Will consumers rate the taste messaging videos higher for liking, engagement, and acceptability of herbs and spices compared to health messaging focused videos?

Detailed Description

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Participants will be randomly assigned to one of two groups: the first group (n\~200) will view two taste messaging focused videos emphasizing taste and flavor first followed by the two health messaging focused videos. The second group (n\~200) will receive the two health messaging focused videos emphasizing the importance of using herbs to improve health first followed by the two taste messaging focused videos. Randomization will occur using R and the randomization feature will be embedded in the survey. Both groups will have access to the same educational content but the time of viewing the messaging video will differ according to the taste or health focused arm. Participants will complete screening questions first, and if eligible, an online consent form. Participants will also complete an evaluation questionnaire after watching the taste messaging focused videos and after watching the health messaging focused videos. After participants have completed those questionnaires, they will be provided with a list of measures on why they liked a video and will be able to select if they preferred one over the other, as well as their feedback on the videos, and a demographics questionnaire. Investigators will use participants responses for analysis. All participants will complete the survey questions online using their own device.

Conditions

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Behavior, Health

Study Design

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Allocation Method

RANDOMIZED

Intervention Model

CROSSOVER

Primary Study Purpose

HEALTH_SERVICES_RESEARCH

Blinding Strategy

DOUBLE

Participants Investigators

Study Groups

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Taste video viewing participants followed by health video viewing participants (n=200)

Participants in this arm will first watch the taste messaging focused videos, followed by the health messaging focused videos.

Group Type ACTIVE_COMPARATOR

Videos: Taste vs Health

Intervention Type OTHER

Participants in this intervention will watch taste and health focused messaging videos to determine which version is better suited to improve herb and spice usage to improve diet quality in American adults.

Health video viewing participants followed by taste video viewing participants (n=200)

Participants in this arm will first watch the health messaging focused videos, followed by the taste messaging focused videos.

Group Type ACTIVE_COMPARATOR

Health vs. Taste

Intervention Type OTHER

Participants in this intervention will watch health and taste focused messaging videos to determine which version is better suited to improve herb and spice usage to improve diet quality in American adults.

Interventions

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Videos: Taste vs Health

Participants in this intervention will watch taste and health focused messaging videos to determine which version is better suited to improve herb and spice usage to improve diet quality in American adults.

Intervention Type OTHER

Health vs. Taste

Participants in this intervention will watch health and taste focused messaging videos to determine which version is better suited to improve herb and spice usage to improve diet quality in American adults.

Intervention Type OTHER

Eligibility Criteria

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Inclusion Criteria

* Adults, 18-75 years of age
* Reside in the United States
* Fluent in English
* Able to cook at home at least 2x/week or more

Exclusion Criteria

* Outside of the 18-75 year age range
* Resides outside the United States
* Are not fluent in English
* Unable to cook at home at least 2x/week
Minimum Eligible Age

18 Years

Maximum Eligible Age

75 Years

Eligible Sex

ALL

Accepts Healthy Volunteers

Yes

Sponsors

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Penn State University

OTHER

Sponsor Role lead

Responsible Party

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Travis Masterson

Assistant Professor

Responsibility Role PRINCIPAL_INVESTIGATOR

Locations

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Dynata Online Market Research Agency

Shelton, Connecticut, United States

Site Status

Countries

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United States

Central Contacts

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Gail C D'Souza, DrPH

Role: CONTACT

909-678-8462

Facility Contacts

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Vanessa Danielecki

Role: primary

203-567-7790

Other Identifiers

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STUDY00027796

Identifier Type: -

Identifier Source: org_study_id

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