Effects of Advertising on Young Children's Perception of Taste

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

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Recruitment Status

COMPLETED

Total Enrollment

100 participants

Study Classification

OBSERVATIONAL

Study Start Date

2002-04-30

Brief Summary

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To test whether young children's actual taste preferences are influenced by the natural marketing environment in which they live. To do so, we tested whether preschool children would like the taste of a food more if they thought it was from a heavily marketed source. We asked preschool children to taste identical foods in packaging from this heavily marketed source and plain packaging, and to tell us if they tasted the same or if one tasted better. We hypothesized that, even among a sample of 3-5 year olds participating in Head Start, a federally-sponsored preschool program for low-income families, young children would prefer the taste of foods perceived to be from the heavily marketed source.

Detailed Description

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Conditions

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Obesity

Keywords

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Taste preschool children fast food

Study Design

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Observational Model Type

DEFINED_POPULATION

Study Time Perspective

OTHER

Interventions

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Packaging and identification of source

Intervention Type BEHAVIORAL

Eligibility Criteria

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Inclusion Criteria

* enrolled at participating head start sites

Exclusion Criteria

* unable to complete the study procedures

Minimum Eligible Age

0 Years

Eligible Sex

ALL

Accepts Healthy Volunteers

Yes

Principal Investigators

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Thomas N. Robinson, MD, MPH

Role: PRINCIPAL_INVESTIGATOR

Stanford University

Locations

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Stanford University School of Medicine

Stanford, California, United States

Site Status

Countries

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United States

References

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Robinson TN, Borzekowski DL, Matheson DM, Kraemer HC. Effects of fast food branding on young children's taste preferences. Arch Pediatr Adolesc Med. 2007 Aug;161(8):792-7. doi: 10.1001/archpedi.161.8.792.

Reference Type DERIVED

PMID: 17679662 (View on PubMed)

Other Identifiers

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20664

Identifier Type: -

Identifier Source: secondary_id

80618