Assessing Consumer's Characterization of the Term Natural in a Food Context

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

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Recruitment Status

COMPLETED

Clinical Phase

NA

Total Enrollment

105 participants

Study Classification

INTERVENTIONAL

Study Start Date

2017-05-22

Study Completion Date

2018-12-28

Brief Summary

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The purpose of this project is to gain a better understanding of the underlying consumer motivations associated with choosing foods labeled as "natural"; and further, how the use of this term impacts the amount of food consumed.

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Detailed Description

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This study is a randomized, 1-arm, parallel trial design focused on determining the types of food labels people associate with 'natural.' A planned sample size of 100 will be enrolled into the study. This study will require one initial screening visit and 1 Study Day. This study will take approximately 1 day to 1 week per subject to complete.

The initial screening visit will provide subject with the informed consent document and determine subject eligibility through anthropometric measurements, vital signs, fasting blood glucose test (finger prick), and completion of a survey relate to general eating, health, and exercise habits.

If willing and eligible to participate, subjects will be invited to participate in the study for 1 Study Day that participants can choose to continue on to after the Screening visit.

Subject will arrive at the center in a fasted. During the Study Day, each participant will be asked to complete a health and mindfulness questionnaire. After completing the questionnaire, participants will be confronted with 7 bowls of granola, each with a different food label. The participant will be asked to choose the most natural granola to eat with the yogurt. After the participant chooses, the participant will then have a selected amount of time to consume the food and then after complete a debrief questionnaire regarding their intake choice. Subjects will be randomized to receive the food items labelled in different orders. The sequences of receiving the food items will be randomly assigned to one of sequences.

Conditions

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Healthy

Study Design

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Allocation Method

NA

Intervention Model

SINGLE_GROUP

Primary Study Purpose

OTHER

Blinding Strategy

NONE

Study Groups

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Study Arm

Food Order: Randomly assigned orders of 7 bowls of granola, each with a different food label.

Group Type EXPERIMENTAL

Food Order

Intervention Type BEHAVIORAL

randomly assigned orders of 7 bowls of granola, each with a different food label.

Interventions

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Food Order

randomly assigned orders of 7 bowls of granola, each with a different food label.

Intervention Type BEHAVIORAL

Eligibility Criteria

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Inclusion Criteria

* Aged 20-65 years' old
* Able to provide informed consent and comply with study procedures

Exclusion Criteria

* Special dietary patterns that may interfere with study results
* Have allergies/intolerances to foods consumed in the study
* Have uncontrolled high blood pressure at screening visit
* Have uncontrolled elevated fasting blood glucose concentration at screening visit (≥126 mg/dL)
* History of eating disorder
* Planning to become pregnant, pregnant and/or breast-feeding

Minimum Eligible Age

20 Years

Maximum Eligible Age

65 Years

Eligible Sex

ALL

Accepts Healthy Volunteers

Yes