Using Media to Shift Social Norms of Violence Among Youth
NCT ID: NCT02706145
Last Updated: 2022-11-14
Study Results
The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.
Basic Information
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COMPLETED
NA
8037 participants
INTERVENTIONAL
2016-03-31
2021-12-31
Brief Summary
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RQ1: To what extent is a social norming campaign effective in changing the descriptive and injunctive norms of violence among youth in WL?
RQ2: To what extent are the descriptive and injunctive norms of violence among youth in WL related to violent behavior (by type)?
RQ3: To what extent is a social norming campaign effective in reducing population rates of youth violence in WL?
RQ4: Which forms of media are most effective in reaching youth of different ages with campaign messages?
RQ5: How is community readiness related to implementation of a community-level social norming campaign?
RQ6: How is community capacity related to implementation of a community-level social norming campaign?
RQ7: How does community capacity to address youth violence change over time with the implementation of a community-level social norming campaign?
RQ8: To what extent is a social norming campaign cost-effective in reducing incidents of serious violence among youth?
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Detailed Description
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AIM 1: Strengthen the infrastructure to support youth violence prevention research and practice at the University of Louisville.
AIM 2: Develop, implement and evaluate a community-level social norming campaign to change the norms of violence among youth in West Louisville using mass and social media.
AIM 3: Document the development and implementation of the social norming campaign to improve replication and scalability in other settings or communities.
AIM 4: Evaluate the relationship between community readiness, community capacity, and the implementation of the community-level social norming campaign.
AIM 5: Facilitate knowledge translation and dissemination initiatives to relevant audiences (i.e., community, local organizations and leaders, youth violence prevention researchers and practitioners, academic peers, and policy-makers) that produce actionable community- and policy-level approaches.
Conditions
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Study Design
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NON_RANDOMIZED
PARALLEL
PREVENTION
NONE
Study Groups
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Intervention Group (West Louisville)
This group will be exposed to the social norming campaign via traditional, mass, and social media over the three-year intervention period.
Social norming campaign
community-level, three-year social norming campaign, using traditional and emerging media, aimed at changing norms of violence among youth 10-24
Control Group (East Nashville)
This group will serve as the control group, and measures of social norms and attitudes toward violence will be compared between this group and the intervention group.
No interventions assigned to this group
Interventions
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Social norming campaign
community-level, three-year social norming campaign, using traditional and emerging media, aimed at changing norms of violence among youth 10-24
Eligibility Criteria
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Inclusion Criteria
Exclusion Criteria
10 Years
24 Years
ALL
Yes
Sponsors
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Centers for Disease Control and Prevention
FED
Vanderbilt University
OTHER
University of Louisville
OTHER
Responsible Party
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Monica L. Wendel
Associate Professor
Principal Investigators
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Monica L Wendel, DrPH
Role: PRINCIPAL_INVESTIGATOR
University of Louisville School of Public Health
Maury Nation, PhD
Role: PRINCIPAL_INVESTIGATOR
Vanderbilt University
Locations
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University of Louisville School of Public Health & Information Sciences
Louisville, Kentucky, United States
Vanderbilt University
Nashville, Tennessee, United States
Countries
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References
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Castle B, Wendel M, Kerr J, Brooms D, Rollins A. Public Health's Approach to Systemic Racism: a Systematic Literature Review. J Racial Ethn Health Disparities. 2019 Feb;6(1):27-36. doi: 10.1007/s40615-018-0494-x. Epub 2018 May 4.
Wendel ML, Jones G Jr. Equity for Whom? The Example of Qualified Opportunity Zones. Am J Public Health. 2020 Mar;110(3):280-281. doi: 10.2105/AJPH.2019.305532. No abstract available.
Wendel ML. Commentary: Racism is a Public Health Emergency. Fam Community Health. 2020 Oct/Dec;43(4):255-256. doi: 10.1097/FCH.0000000000000281. No abstract available.
Castle B, Wendel M, Kelly Pryor BN, Ingram M. Assessing Community Leadership: Understanding Community Capacity for Health Improvement. J Public Health Manag Pract. 2017 Jul/Aug;23 Suppl 4 Suppl, Community Health Status Assessment:S47-S52. doi: 10.1097/PHH.0000000000000587.
Golden TL, Wendel ML. Public Health's Next Step in Advancing Equity: Re-evaluating Epistemological Assumptions to Move Social Determinants From Theory to Practice. Front Public Health. 2020 May 7;8:131. doi: 10.3389/fpubh.2020.00131. eCollection 2020.
Related Links
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Campaign Website
Other Identifiers
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15.0910
Identifier Type: -
Identifier Source: org_study_id
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