Nudging Nutrition With Monetary Incentives Environmental Cues

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

Get a concise snapshot of the trial, including recruitment status, study phase, enrollment targets, and key timeline milestones.

Recruitment Status

COMPLETED

Clinical Phase

NA

Total Enrollment

221 participants

Study Classification

INTERVENTIONAL

Study Start Date

2010-05-31

Study Completion Date

2011-04-30

Brief Summary

Review the sponsor-provided synopsis that highlights what the study is about and why it is being conducted.

The investigators hypothesize that monetary incentives and messaging, such as making nutritious foods relatively less expensive than less nutritious foods and framing the price difference in a positive or negative way, will influence purchasing behavior of households.

Related Clinical Trials

Explore similar clinical trials based on study characteristics and research focus.

Impact of Environmental Nudges on Dietary Quality

NCT06119165

Healthy Diet

COMPLETED NA

Using Online Food Retail "Nudges" to Promote Healthier Beverage Intake Among Low-Income Children

NCT06222541

Obesity

COMPLETED NA

The Nutritional Effect of Parental Use of Food as a Reward

NCT02354157

Children's Nutrition Intake

COMPLETED

Out-of-home Consumer Food Purchase Behaviour in the Presence and Absence of Value Pricing and Price Promotions

NCT06412276

Food Selection Healthy Eating Eating Behavior

COMPLETED NA

How Environmental Interventions Influence Behavior in School Lunchrooms

NCT02091154

Child Behavior Adolescent Behavior Health Behavior

COMPLETED NA

Detailed Description

Dive into the extended narrative that explains the scientific background, objectives, and procedures in greater depth.

In this study, 239 loyalty card shoppers were recruited at Hannaford grocery stores to participate in a study in which a 10% price difference between nutritious and less nutritious foods was introduced. and then framed as a subsidy, tax, or a combination of a tax and subsidy. To determine whether or not the framing of the price difference influenced purchasing behavior, the difference was framed as a subsidy on nutritious foods, a tax on less nutritious foods, and a combination of a tax and subsidy on less nutritious and nutritious foods, respectively. The purpose of this study was to examine the general impact of this price difference on purchases of nutritious and less nutritious foods, and whether or not the framing of the price difference had a differential effect on behavior.

Conditions

See the medical conditions and disease areas that this research is targeting or investigating.

Obesity Food Labeling Health Behavior Diet

Study Design

Understand how the trial is structured, including allocation methods, masking strategies, primary purpose, and other design elements.

Allocation Method

RANDOMIZED

Intervention Model

FACTORIAL

Blinding Strategy

DOUBLE

Participants Investigators

Study Groups

Review each arm or cohort in the study, along with the interventions and objectives associated with them.

Price difference

Introduce a 10% price difference between foods labeled as nutritious and foods labeled as less nutritious and frame the price difference as either a Subsidy, Tax, or combination of a Tax and Subsidy.

Group Type EXPERIMENTAL

Subsidy

Intervention Type BEHAVIORAL

Frame the price difference as a 10% subsidy on nutritious food items.

Tax

Intervention Type BEHAVIORAL

Frame the price difference as a 10% tax on less nutritious food items.

Tax and subsidy

Intervention Type BEHAVIORAL

Frame the price difference as a 5% tax on less nutritious food items and a 5% subsidy on nutritious food items, creating a 10% relative price difference between the types of foods.

No price difference

No price difference between nutritious and less nutritious foods.

Group Type NO_INTERVENTION

No interventions assigned to this group

Interventions

Learn about the drugs, procedures, or behavioral strategies being tested and how they are applied within this trial.

Subsidy

Frame the price difference as a 10% subsidy on nutritious food items.

Intervention Type BEHAVIORAL

Tax

Frame the price difference as a 10% tax on less nutritious food items.

Intervention Type BEHAVIORAL

Tax and subsidy

Frame the price difference as a 5% tax on less nutritious food items and a 5% subsidy on nutritious food items, creating a 10% relative price difference between the types of foods.

Intervention Type BEHAVIORAL