ChildObesity180 - Social Marketing Campaign to Encourage Healthful Eating in Restaurants for Children

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

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Recruitment Status

COMPLETED

Clinical Phase

NA

Total Enrollment

2646 participants

Study Classification

INTERVENTIONAL

Study Start Date

2015-10-31

Study Completion Date

2016-10-31

Brief Summary

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The purpose of this study is to determine whether a messaging campaign affects the calories ordered for and consumed by children in a quick serve restaurant setting.

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Detailed Description

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ChildObesity180 seeks to develop and implement a messaging campaign informed by evidence-based behavioral theory as well as perspectives from parents, children, and the restaurant industry. The campaign aims to help parents choose healthful options for their children when dining in the quick-serve restaurant setting. Aim 1 is campaign development. Aims 2 and 3 are assessment (i.e., Randomized controlled trial and revenue analysis). Hypotheses are that the messaging campaign will be associated with fewer calories ordered/consumed by children in the quick serve setting; and the campaign will not negatively impact quick serve restaurant revenue.

Conditions

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Child Overnutrition

Study Design

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Allocation Method

RANDOMIZED

Intervention Model

PARALLEL

Primary Study Purpose

PREVENTION

Blinding Strategy

SINGLE

Participants

Study Groups

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Intervention

Social marketing messaging campaign

Group Type EXPERIMENTAL

Social marketing campaign

Intervention Type BEHAVIORAL

Messaging campaign designed to help mothers in choosing healthful options when dining out.

Control

No messaging campaign

Group Type NO_INTERVENTION

No interventions assigned to this group

Interventions

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Social marketing campaign

Messaging campaign designed to help mothers in choosing healthful options when dining out.

Intervention Type BEHAVIORAL

Eligibility Criteria

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Inclusion Criteria

* Parent or legal guardian of a 4 - 12 year old child (who is present)
* Have not participated in the study before
* \<\<Intervention community only\>\> live, work, or frequently travel to community