Influencer Marketing: a Survey-based Experiment Among Adolescents
NCT ID: NCT06501937
Last Updated: 2024-07-15
Study Results
The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.
Basic Information
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COMPLETED
NA
664 participants
INTERVENTIONAL
2024-02-12
2024-02-29
Brief Summary
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Among all participants, harm perceptions and appeal of e-cigarettes was assessed. Susceptibility to use e-cigarettes was assessed among never users of e-cigarettes. These outcomes were then compared among participants who perceived influencers as credible and those who perceived influencers as non-credible.
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Detailed Description
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Conditions
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Study Design
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RANDOMIZED
FACTORIAL
OTHER
NONE
Study Groups
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Experimental group
Videos featuring influencers promoting e-cigarettes alongside healthy lifestyle activities
Influencer marketing
Participants watched online survey-imbedded promotional videos featuring influencers
Control group
Videos featuring influencers promoting e-cigarettes alone
Influencer marketing
Participants watched online survey-imbedded promotional videos featuring influencers
Interventions
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Influencer marketing
Participants watched online survey-imbedded promotional videos featuring influencers
Eligibility Criteria
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Inclusion Criteria
* English fluency,
* Current California resident.
Exclusion Criteria
* 13-17 years of age,
* English fluency,
* Current California resident.
13 Years
17 Years
ALL
No
Sponsors
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University of Southern California
OTHER
Responsible Party
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Jennifer Unger
Professor
Locations
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Online survey, Qualtrics
Seattle, Washington, United States
Countries
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Other Identifiers
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UP-21-00352
Identifier Type: -
Identifier Source: org_study_id
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