Influencer E-Cigarette and Cannabis Marketing: a Survey-Based Experiment Among Adolescents
NCT ID: NCT06919263
Last Updated: 2025-04-09
Study Results
The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.
Basic Information
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COMPLETED
NA
1462 participants
INTERVENTIONAL
2023-09-25
2023-11-30
Brief Summary
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Susceptibility to use e-cigarettes was assessed after participants viewed all the images. These outcomes were then compared among participants who perceived influencers as credible and those who perceived influencers as non-credible.
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Detailed Description
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Conditions
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Study Design
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RANDOMIZED
FACTORIAL
OTHER
NONE
Study Groups
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Experimental group
Images featuring influencers promoting e-cigarettes alongside cannabis
Influencer marketing
Participants viewed survey-imbedded promotional images featuring influencers
Placebo group
Images featuring neutral profiles of influencers not using or displaying any substances
Influencer marketing
Participants viewed survey-imbedded promotional images featuring influencers
Control
Images featuring influencers promoting e-cigarettes alone
Influencer marketing
Participants viewed survey-imbedded promotional images featuring influencers
Interventions
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Influencer marketing
Participants viewed survey-imbedded promotional images featuring influencers
Eligibility Criteria
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Inclusion Criteria
* Current California resident.
Exclusion Criteria
* English fluency,
* Current California resident.
16 Years
17 Years
ALL
No
Sponsors
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University of Southern California
OTHER
Responsible Party
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Jennifer Unger
Professor
Principal Investigators
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Gina Klemm
Role: STUDY_DIRECTOR
University of Southern California
Locations
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University of Southern California
Los Angeles, California, United States
Countries
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Other Identifiers
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T33DT6620
Identifier Type: OTHER_GRANT
Identifier Source: secondary_id
HS-19-00682-AM016
Identifier Type: -
Identifier Source: org_study_id
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