Understanding Vape Marketing Study

NCT ID: NCT07129265

Last Updated: 2025-08-19

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

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Recruitment Status

ENROLLING_BY_INVITATION

Total Enrollment

46 participants

Study Classification

OBSERVATIONAL

Study Start Date

2025-08-04

Study Completion Date

2027-04-30

Brief Summary

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The purpose of this study is to develop an electronic cigarette (e-cigarette) counter-marketing lesson for adolescents. The lesson will involve short videos designed to improve adolescents' cognition of e-cigarette marketing in the retail environment with the overall goal of reducing their susceptibility to use, intent to use, and actual use of e-cigarettes. Through this study, the study team will identify and refine the key messages that would make this lesson acceptable, feasible to implement, and effective in altering e-cigarette-related perceptions and potentially behaviors.

Detailed Description

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This research comprises of 2 qualitative activities:

1. Working group: The study team will purposively invite a convenience sample of expert members (including middle/high school students, young adults, an educator, a parent, and curriculum design experts) to convene multiple times over several weeks (3 meetings via videoconference). The working group will convene to view preliminary results from formative research, collaborate on the development of this lesson curriculum, and otherwise offer meaningful input on study materials.
2. Focus groups: A convenience sample of adolescents/young adults will be enrolled to participate in a focus group via videoconferenc . Each participant will only participate in a single focus group. There will be \~4 participants in each focus group, and 9 focus groups overall. Before their focus group, each participant will complete a brief online survey that collects sociodemographics and outcome measures data. During their focus group, each participant will be asked to view and describe their opinion about broad counter-marketing strategies, messages, and participate in viewing mood-boards and video-storyboards using these messages. A trained facilitator will follow a standardized discussion guide to lead the focus groups.

These activities will occur sequentially over about 6 months. At the 6-month time point, the study team will have met the study's primary aim of having developed the e-cigarette counter-marketing lesson.

Conditions

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E-cigarette Vaping Tobacco Nicotine Adolescent Behavior Video Information Digital Education Interventions

Study Design

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Observational Model Type

COHORT

Study Time Perspective

OTHER

Study Groups

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Working group members

10 members of the expert working group: 2 middle school students, 2 high school students, 2 young adults, 1 educator, 1 parent, and 4 curriculum design expert

Working group

Intervention Type OTHER

Participants will: 1) take a 10-min demographic survey; 2) join 3 x 60-min working group meetings in which they will review preliminary results, collaborate on curriculum design, and provide feedback; and 3) respond to prompts in 3 emails (approx 5-10 mins each).

Focus group participants

36 adolescent/young adult participants

Focus group

Intervention Type OTHER

Participants will take a 10-min demographic survey and join 1 x 30-min focus group meeting in which they will provide feedback on the curriculum in development.

Interventions

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Working group

Participants will: 1) take a 10-min demographic survey; 2) join 3 x 60-min working group meetings in which they will review preliminary results, collaborate on curriculum design, and provide feedback; and 3) respond to prompts in 3 emails (approx 5-10 mins each).

Intervention Type OTHER

Focus group

Participants will take a 10-min demographic survey and join 1 x 30-min focus group meeting in which they will provide feedback on the curriculum in development.

Intervention Type OTHER

Eligibility Criteria

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Inclusion Criteria

Youth participants:

* Middle school students may be 13-15 years
* High schoolers may be 16-18 years
* Young adults may be 19-29 years
* Provide a phone number for at least one backup contact (e.g, parent/guardian)

Curriculum design experts:

• Experience of at least 1 year in tobacco prevention or relevant public health field

Parent:

• Parent of a child who has e-cigarette use history or is currently using (preferred, but not essential)

Educator:

* Currently employed as teacher at a middle/high school All participants
* Provide their cell phone number and email address
* Fluent in English


* Adolescents and young adults ages 13-21 years
* Fluent in English
* Provide their cell phone number and email address
* Provide a phone number for at least one backup contact

Exclusion Criteria

* Express inability to participate consistently across study working group meetings.

FOCUS GROUP PARTICIPANTS
Minimum Eligible Age

13 Years

Eligible Sex

ALL

Accepts Healthy Volunteers

Yes

Sponsors

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National Cancer Institute (NCI)

NIH

Sponsor Role collaborator

Dana-Farber/Harvard Cancer Center (DF/HCC) Boston, MA

UNKNOWN

Sponsor Role collaborator

Boston Children's Hospital

OTHER

Sponsor Role lead

Responsible Party

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Shivani Gaiha

Faculty Researcher

Responsibility Role PRINCIPAL_INVESTIGATOR

Locations

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Boston Children's Hospital

Boston, Massachusetts, United States

Site Status

Countries

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United States

Other Identifiers

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5R00CA267477

Identifier Type: NIH

Identifier Source: secondary_id

View Link

25-232

Identifier Type: -

Identifier Source: org_study_id

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