Impact of Positive Mental Vs. Physical Health Messaging on Motivation to Stop Smoking
NCT ID: NCT06762756
Last Updated: 2025-01-09
Study Results
The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.
Basic Information
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COMPLETED
NA
631 participants
INTERVENTIONAL
2022-09-01
2023-02-28
Brief Summary
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The experiment involved 631 people who smoke who were randomly shown one of these label types on an online survey platform. Participants' motivation to quit smoking was measured before and after viewing the labels.
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Detailed Description
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Conditions
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Study Design
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RANDOMIZED
PARALLEL
OTHER
DOUBLE
Study Groups
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Positive mental health labels
Participants viewed four messages, formatted as tobacco packaging labels, communicating the benefits of smoking cessation for mental health. The messages were:
* "Quitting smoking improves your mental health"
* "Quitting smoking reduces feelings of depression"
* "Quitting smoking reduces feelings of anxiety"
* "Quitting smoking can improve your mood"
Messages on tobacco packaging labels
The intervention was messages of the benefits of smoking cessation formatted as tobacco packaging labels with three conditions. Participants viewed the messages online. There were four messages in each condition. The intervention was informed by relevant patient and public groups.
Positive physical health labels
Participants viewed four messages, formatted as tobacco packaging labels, communicating the benefits of smoking cessation for physical health. The messages were:
* "Quitting smoking improves your health"
* "Quitting smoking reduces risk your risk of having a heart attack"
* "Quitting smoking reduces shortness of breath and coughing"
* "Quitting smoking can improve your oral health"
Messages on tobacco packaging labels
The intervention was messages of the benefits of smoking cessation formatted as tobacco packaging labels with three conditions. Participants viewed the messages online. There were four messages in each condition. The intervention was informed by relevant patient and public groups.
Blank labels
Participants viewed four blank messages, formatted as tobacco packaging labels. The messages were:
* Blank template
* Template with "Example"
* Template with "Template"
* Template with "Image, Text"
Messages on tobacco packaging labels
The intervention was messages of the benefits of smoking cessation formatted as tobacco packaging labels with three conditions. Participants viewed the messages online. There were four messages in each condition. The intervention was informed by relevant patient and public groups.
Interventions
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Messages on tobacco packaging labels
The intervention was messages of the benefits of smoking cessation formatted as tobacco packaging labels with three conditions. Participants viewed the messages online. There were four messages in each condition. The intervention was informed by relevant patient and public groups.
Eligibility Criteria
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Inclusion Criteria
2. Aged at least 18 years
3. Could read English
Exclusion Criteria
18 Years
ALL
Yes
Sponsors
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Katherine Sawyer
OTHER
Responsible Party
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Katherine Sawyer
PhD Student
Principal Investigators
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Gemma Taylor, PhD
Role: PRINCIPAL_INVESTIGATOR
University of Bath
Locations
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University of Bath
Bath, , United Kingdom
Countries
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References
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Sawyer K, Hanafi A, Freeman TP, Burke C, Adams S, Aveyard P, Jacobsen P, Taylor G. What is the effect of presenting evidence of the mental vs physical health benefits of quitting smoking on motivation to stop smoking? An online randomised controlled experiment. BMC Public Health. 2025 Jul 3;25(1):2331. doi: 10.1186/s12889-025-22795-0.
Study Documents
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Document Type: Individual Participant Data Set
The datasets generated and/or analysed during the current study are available in the University of Bath repository.
View DocumentRelated Links
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Pre-registered protocol on Open Science Framework
Other Identifiers
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21-244
Identifier Type: -
Identifier Source: org_study_id
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