Study of the Diffusion of a Smoking Cessation Application Through an Online Network

NCT ID: NCT01746472

Last Updated: 2016-03-15

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

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Recruitment Status

COMPLETED

Clinical Phase

NA

Total Enrollment

11413 participants

Study Classification

INTERVENTIONAL

Study Start Date

2012-12-31

Study Completion Date

2014-10-31

Brief Summary

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Effective evidence-based interventions exist for smoking cessation delivered over the Internet, but consumer acceptance and adherence remains low. Scalable and efficient mechanisms to disseminate these interventions online are needed, and existing online social networks provide a potential mechanism. This is a proposal for a randomized, factorial trial of the dissemination of an evidence-based intervention through the massive Facebook social network, with the goal of determining intervention characteristics that drive viral spread.

Detailed Description

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Conditions

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Use and Dissemination of Smoking Cessation Intervention Cessation of Smoking

Study Design

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Allocation Method

RANDOMIZED

Intervention Model

FACTORIAL

Blinding Strategy

DOUBLE

Participants Investigators

Study Groups

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2 - B-passive

Group Type EXPERIMENTAL

Facebook app - condition B-passive

Intervention Type BEHAVIORAL

Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.

3 - B-active

Group Type EXPERIMENTAL

Facebook app - condition B-active

Intervention Type BEHAVIORAL

Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.

4 - B-active, B-passive

Group Type EXPERIMENTAL

Facebook app - condition B-active

Intervention Type BEHAVIORAL

Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.

Facebook app - condition B-passive

Intervention Type BEHAVIORAL

Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.

6 - z, B-passive

Group Type EXPERIMENTAL

Facebook app - condition z

Intervention Type BEHAVIORAL

Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.

Facebook app - condition B-passive

Intervention Type BEHAVIORAL

Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.

7 - z, B-active

Group Type EXPERIMENTAL

Facebook app - condition z

Intervention Type BEHAVIORAL

Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.

Facebook app - condition B-active

Intervention Type BEHAVIORAL

Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.

8 - z, B-active, B-passive

Group Type EXPERIMENTAL

Facebook app - condition z

Intervention Type BEHAVIORAL

Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.

Facebook app - condition B-active

Intervention Type BEHAVIORAL

Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.

Facebook app - condition B-passive

Intervention Type BEHAVIORAL

Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.

10 - t, B-passive

Group Type EXPERIMENTAL

Facebook app - condition t

Intervention Type BEHAVIORAL

Application components hypothesized to increase the duration (t, time) that a participant spends using the application.

Facebook app - condition B-passive

Intervention Type BEHAVIORAL

Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.

11 - t, B-active

Group Type EXPERIMENTAL

Facebook app - condition t

Intervention Type BEHAVIORAL

Application components hypothesized to increase the duration (t, time) that a participant spends using the application.

Facebook app - condition B-active

Intervention Type BEHAVIORAL

Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.

12 - t, B-active, B-passive

Group Type EXPERIMENTAL

Facebook app - condition t

Intervention Type BEHAVIORAL

Application components hypothesized to increase the duration (t, time) that a participant spends using the application.

Facebook app - condition B-active

Intervention Type BEHAVIORAL

Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.

Facebook app - condition B-passive

Intervention Type BEHAVIORAL

Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.

14 - t, z

Group Type EXPERIMENTAL

Facebook app - condition t

Intervention Type BEHAVIORAL

Application components hypothesized to increase the duration (t, time) that a participant spends using the application.

Facebook app - condition z

Intervention Type BEHAVIORAL

Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.

15 - t, z, B-active

Group Type EXPERIMENTAL

Facebook app - condition t

Intervention Type BEHAVIORAL

Application components hypothesized to increase the duration (t, time) that a participant spends using the application.

Facebook app - condition z

Intervention Type BEHAVIORAL

Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.

Facebook app - condition B-active

Intervention Type BEHAVIORAL

Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.

16 - t, z, B-active, B-passive

Group Type EXPERIMENTAL

Facebook app - condition t

Intervention Type BEHAVIORAL

Application components hypothesized to increase the duration (t, time) that a participant spends using the application.

Facebook app - condition z

Intervention Type BEHAVIORAL

Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.

Facebook app - condition B-active

Intervention Type BEHAVIORAL

Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.

Facebook app - condition B-passive

Intervention Type BEHAVIORAL

Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.

Interventions

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Facebook app - condition t

Application components hypothesized to increase the duration (t, time) that a participant spends using the application.

Intervention Type BEHAVIORAL

Facebook app - condition z

Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.

Intervention Type BEHAVIORAL

Facebook app - condition B-active

Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.

Intervention Type BEHAVIORAL

Facebook app - condition B-passive

Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.

Intervention Type BEHAVIORAL

Other Intervention Names

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Ba Bp

Eligibility Criteria

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Inclusion Criteria

* Facebook user
* Age 18 years or older
* Entered UbiQUITous Facebook Application
* Confirms smoker status
* U.S. resident

Exclusion Criteria

* Non-smoker
* Under 18 years old
* Non-U.S. resident
* Non-Facebook advertisement point of entry
Minimum Eligible Age

18 Years

Eligible Sex

ALL

Accepts Healthy Volunteers

Yes

Sponsors

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Truth Initiative

OTHER

Sponsor Role lead

Responsible Party

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Responsibility Role SPONSOR

Principal Investigators

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Amanda L Graham, PhD

Role: PRINCIPAL_INVESTIGATOR

Truth Initiative

Locations

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Truth Initiative

Washington D.C., District of Columbia, United States

Site Status

Countries

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United States

References

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Cobb NK, Jacobs MA, Saul J, Wileyto EP, Graham AL. Diffusion of an evidence-based smoking cessation intervention through Facebook: a randomised controlled trial study protocol. BMJ Open. 2014 Jan 21;4(1):e004089. doi: 10.1136/bmjopen-2013-004089.

Reference Type DERIVED
PMID: 24448847 (View on PubMed)

Related Links

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http://apps.facebook.com/quitlab/?utm_source=clinicaltrials.gov

UbiQUITous Facebook Application (Intervention)

Other Identifiers

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1R01CA155369-01A1

Identifier Type: NIH

Identifier Source: org_study_id

View Link

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