Study of the Diffusion of a Smoking Cessation Application Through an Online Network
NCT ID: NCT01746472
Last Updated: 2016-03-15
Study Results
The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.
Basic Information
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COMPLETED
NA
11413 participants
INTERVENTIONAL
2012-12-31
2014-10-31
Brief Summary
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Detailed Description
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Conditions
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Study Design
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RANDOMIZED
FACTORIAL
DOUBLE
Study Groups
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2 - B-passive
Facebook app - condition B-passive
Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.
3 - B-active
Facebook app - condition B-active
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
4 - B-active, B-passive
Facebook app - condition B-active
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
Facebook app - condition B-passive
Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.
6 - z, B-passive
Facebook app - condition z
Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.
Facebook app - condition B-passive
Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.
7 - z, B-active
Facebook app - condition z
Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.
Facebook app - condition B-active
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
8 - z, B-active, B-passive
Facebook app - condition z
Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.
Facebook app - condition B-active
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
Facebook app - condition B-passive
Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.
10 - t, B-passive
Facebook app - condition t
Application components hypothesized to increase the duration (t, time) that a participant spends using the application.
Facebook app - condition B-passive
Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.
11 - t, B-active
Facebook app - condition t
Application components hypothesized to increase the duration (t, time) that a participant spends using the application.
Facebook app - condition B-active
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
12 - t, B-active, B-passive
Facebook app - condition t
Application components hypothesized to increase the duration (t, time) that a participant spends using the application.
Facebook app - condition B-active
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
Facebook app - condition B-passive
Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.
14 - t, z
Facebook app - condition t
Application components hypothesized to increase the duration (t, time) that a participant spends using the application.
Facebook app - condition z
Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.
15 - t, z, B-active
Facebook app - condition t
Application components hypothesized to increase the duration (t, time) that a participant spends using the application.
Facebook app - condition z
Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.
Facebook app - condition B-active
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
16 - t, z, B-active, B-passive
Facebook app - condition t
Application components hypothesized to increase the duration (t, time) that a participant spends using the application.
Facebook app - condition z
Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.
Facebook app - condition B-active
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
Facebook app - condition B-passive
Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.
Interventions
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Facebook app - condition t
Application components hypothesized to increase the duration (t, time) that a participant spends using the application.
Facebook app - condition z
Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.
Facebook app - condition B-active
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
Facebook app - condition B-passive
Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.
Other Intervention Names
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Eligibility Criteria
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Inclusion Criteria
* Age 18 years or older
* Entered UbiQUITous Facebook Application
* Confirms smoker status
* U.S. resident
Exclusion Criteria
* Under 18 years old
* Non-U.S. resident
* Non-Facebook advertisement point of entry
18 Years
ALL
Yes
Sponsors
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Truth Initiative
OTHER
Responsible Party
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Principal Investigators
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Amanda L Graham, PhD
Role: PRINCIPAL_INVESTIGATOR
Truth Initiative
Locations
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Truth Initiative
Washington D.C., District of Columbia, United States
Countries
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References
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Cobb NK, Jacobs MA, Saul J, Wileyto EP, Graham AL. Diffusion of an evidence-based smoking cessation intervention through Facebook: a randomised controlled trial study protocol. BMJ Open. 2014 Jan 21;4(1):e004089. doi: 10.1136/bmjopen-2013-004089.
Related Links
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UbiQUITous Facebook Application (Intervention)
Other Identifiers
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