Study Results
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View full resultsBasic Information
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COMPLETED
3070 participants
OBSERVATIONAL
2012-05-31
2012-11-30
Brief Summary
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Detailed Description
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Conditions
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Study Design
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CASE_CONTROL
CROSS_SECTIONAL
Study Groups
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No ad exposure
Young adults, who enroll in the cessation program, one month prior to presenting the online advertisements (intervention).
No interventions assigned to this group
Ad exposure
Young Adults, who register for the cessation program, by clicking through the online advertisements (intervention).
Online advertisement
Internet advertisement with messages tailored for young adult smoker's motivated to quit
Interventions
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Online advertisement
Internet advertisement with messages tailored for young adult smoker's motivated to quit
Eligibility Criteria
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Inclusion Criteria
* smoke on some days or everyday
* enrollment in specified online cessation program
18 Years
30 Years
ALL
Yes
Sponsors
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National Cancer Institute (NCI)
NIH
University of Iowa
OTHER
Truth Initiative
OTHER
University of Illinois at Chicago
OTHER
Responsible Party
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Robin Mermelstein
Director, Institute for Health Research and Policy
Principal Investigators
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Robin J Mermelstein, PhD
Role: PRINCIPAL_INVESTIGATOR
University of Illinois at Chicago
Susan J Curry, PhD
Role: PRINCIPAL_INVESTIGATOR
University of Iowa
Locations
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Institute for Health Reseach and Policy, UIC
Chicago, Illinois, United States
Countries
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Other Identifiers
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2008-06778
Identifier Type: -
Identifier Source: org_study_id
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