Trial Outcomes & Findings for Young Adult Smoker's Treatment Demand (NCT NCT01569529)
NCT ID: NCT01569529
Last Updated: 2017-03-30
Results Overview
Rates of enrollment will be calculated as the proportion of visitors who enroll in treatment (e.g., number of enrollments/number of click-throughs from banner ads).
COMPLETED
3070 participants
1-month intervals over 7 months
2017-03-30
Participant Flow
All recruitment took place online. A "No ad exposure" group was generated from program registrants, during a 4-week period (05/07/2012 - 06/03/2012) prior to the intervention. Recruitment for the "Ad exposure" intervention group took place during three 4-week periods: 06/04/2012 - 07/01/2012, 07/30/2012 - 08/26/2012, 09/24/2012 - 10/21/2012.
Participant milestones
| Measure |
Ad Exposure
Young Adults, who register for the cessation program, by clicking through the online advertisements (intervention).
Online advertisement : Internet advertisement with messages tailored for young adult smoker's motivated to quit
|
No Ad Exposure
Young adults, who registered for the cessation program, after arriving at the program site though established means (e.g., search engine results), one month prior to presenting the tailored online advertisements (intervention).
|
|---|---|---|
|
Overall Study
STARTED
|
2676
|
394
|
|
Overall Study
COMPLETED
|
2676
|
394
|
|
Overall Study
NOT COMPLETED
|
0
|
0
|
Reasons for withdrawal
Withdrawal data not reported
Baseline Characteristics
Young Adult Smoker's Treatment Demand
Baseline characteristics by cohort
| Measure |
Ad Exposure
n=2676 Participants
Young Adults, who register for the cessation program, by clicking through the online advertisements (intervention).
Online advertisement : Internet advertisement with messages tailored for young adult smoker's motivated to quit
|
No ad Exposure
n=394 Participants
Young adults, who registered for the cessation program, one month prior to presenting the online advertisements (intervention).
|
Total
n=3070 Participants
Total of all reporting groups
|
|---|---|---|---|
|
Age, Categorical
<=18 years
|
0 Participants
n=5 Participants
|
0 Participants
n=7 Participants
|
0 Participants
n=5 Participants
|
|
Age, Categorical
Between 18 and 65 years
|
2676 Participants
n=5 Participants
|
394 Participants
n=7 Participants
|
3070 Participants
n=5 Participants
|
|
Age, Categorical
>=65 years
|
0 Participants
n=5 Participants
|
0 Participants
n=7 Participants
|
0 Participants
n=5 Participants
|
|
Sex: Female, Male
Female
|
NA Participants
n=5 Participants
|
NA Participants
n=7 Participants
|
NA Participants
n=5 Participants
|
|
Sex: Female, Male
Male
|
NA Participants
n=5 Participants
|
NA Participants
n=7 Participants
|
NA Participants
n=5 Participants
|
|
Region of Enrollment
United States
|
2676 participants
n=5 Participants
|
394 participants
n=7 Participants
|
3070 participants
n=5 Participants
|
PRIMARY outcome
Timeframe: 1-month intervals over 7 monthsRates of enrollment will be calculated as the proportion of visitors who enroll in treatment (e.g., number of enrollments/number of click-throughs from banner ads).
Outcome measures
| Measure |
Ad Exposure
n=52260 Click-through from advertisements
Young Adults, who enrolled for the cessation program, by clicking through the online advertisements (intervention).
Online advertisement : Internet advertisement with messages tailored for young adult smoker's motivated to quit
|
No ad Exposure
Young adults, who enrolled for the cessation program, one month prior to presenting the online advertisements (intervention).
|
|---|---|---|
|
Program Enrollment
|
.05 proportion of click-throughs who enroll
|
—
|
Adverse Events
Ad Exposure
No ad Exposure
Serious adverse events
Adverse event data not reported
Other adverse events
Adverse event data not reported
Additional Information
Dr. Robin Mermelstein
University of Illinois at Chicago, Institute for Health Research and Policy
Results disclosure agreements
- Principal investigator is a sponsor employee
- Publication restrictions are in place