Mixed Presentation on Social Media

NCT ID: NCT05066126

Last Updated: 2022-10-28

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

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Recruitment Status

COMPLETED

Clinical Phase

NA

Total Enrollment

828 participants

Study Classification

INTERVENTIONAL

Study Start Date

2021-11-15

Study Completion Date

2022-08-10

Brief Summary

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This study is to understand how the presentation of information on social media influences processing and recall of information, particularly in relation to modified risk tobacco products. Participants will see a social media site where either (a) the topic of discussion varies between each post or (b) posts on the same topic are grouped together. They will then be asked to recall information about the posts they saw on the site.

Detailed Description

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Conditions

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Tobacco Use Tobacco Dependence

Study Design

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Allocation Method

RANDOMIZED

Intervention Model

PARALLEL

Participants are assigned to one of two between-group conditions: either receiving a high mixed presentation of content in the social media feed (where the topic varies from post to post), or a low mix of presentation of content in the social media feed (where the topic does not vary).

Additionally, two further between-subject groups will be created by independently examining effects among current and former smokers.
Primary Study Purpose

BASIC_SCIENCE

Blinding Strategy

SINGLE

Participants

Study Groups

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High-Mixed Presentation / Current Smoker

Current smokers receive a social media feed with a high-mixed presentation of content.

Group Type EXPERIMENTAL

Mixed-Presentation of Content

Intervention Type BEHAVIORAL

Participants in the high-mixed presentation of content conditions will receive a social media feed that varies greatly between topics, so that each subsequent post is on a different topic. In the low-mixed presentation of content condition, participants will be shown posts on any given topic grouped together.

Low-Mixed Presentation / Current Smoker

Current smokers receive a social media feed with a low-mixed presentation of content.

Group Type EXPERIMENTAL

Mixed-Presentation of Content

Intervention Type BEHAVIORAL

Participants in the high-mixed presentation of content conditions will receive a social media feed that varies greatly between topics, so that each subsequent post is on a different topic. In the low-mixed presentation of content condition, participants will be shown posts on any given topic grouped together.

High-Mixed Presentation / Former Smoker

Former smokers receive a social media feed with a high-mixed presentation of content.

Group Type EXPERIMENTAL

Mixed-Presentation of Content

Intervention Type BEHAVIORAL

Participants in the high-mixed presentation of content conditions will receive a social media feed that varies greatly between topics, so that each subsequent post is on a different topic. In the low-mixed presentation of content condition, participants will be shown posts on any given topic grouped together.

Low-Mixed Presentation / Former Smoker

Former smokers receive a social media feed with a low-mixed presentation of content.

Group Type EXPERIMENTAL

Mixed-Presentation of Content

Intervention Type BEHAVIORAL

Participants in the high-mixed presentation of content conditions will receive a social media feed that varies greatly between topics, so that each subsequent post is on a different topic. In the low-mixed presentation of content condition, participants will be shown posts on any given topic grouped together.

Interventions

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Mixed-Presentation of Content

Participants in the high-mixed presentation of content conditions will receive a social media feed that varies greatly between topics, so that each subsequent post is on a different topic. In the low-mixed presentation of content condition, participants will be shown posts on any given topic grouped together.

Intervention Type BEHAVIORAL

Eligibility Criteria

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Inclusion Criteria

* Must be a current or former smoker

Exclusion Criteria

\-
Minimum Eligible Age

18 Years

Eligible Sex

ALL

Accepts Healthy Volunteers

Yes

Sponsors

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Food and Drug Administration (FDA)

FED

Sponsor Role collaborator

University of Pennsylvania

OTHER

Sponsor Role lead

Responsible Party

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Responsibility Role SPONSOR

Locations

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Annenberg School for Communication

Philadelphia, Pennsylvania, United States

Site Status

Countries

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United States

Other Identifiers

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849610

Identifier Type: -

Identifier Source: org_study_id

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