Influence of Social Media Ads on Food Choice

Study Results

Results available

Outcome measurements, participant flow, baseline characteristics, and adverse events have been published for this study.

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Basic Information

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Recruitment Status

COMPLETED

Clinical Phase

NA

Total Enrollment

1252 participants

Study Classification

INTERVENTIONAL

Study Start Date

2022-03-16

Study Completion Date

2023-03-04

Brief Summary

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This is a randomized trial to examine the influence of race-congruent food marketing on social media among Black and White adolescents.

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Detailed Description

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This randomized trial evaluates the extent to which exposure to racially congruent vs. incongruent Facebook food ads causes Black vs. White adolescents to purchase more calories for a snack

Conditions

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Food Choices

Study Design

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Allocation Method

RANDOMIZED

Intervention Model

FACTORIAL

The intervention is exposure to Facebook food ads that are either race congruent or race incongruent, and that have varying numbers of likes.

Primary Study Purpose

PREVENTION

Blinding Strategy

DOUBLE

Participants Investigators

Study Groups

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Condition 1: Race Congruent Ads

Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.

Group Type EXPERIMENTAL

Racially Congruent Ads

Intervention Type BEHAVIORAL

Facebook food ads that are racially congruent.

Condition 2: Race Incongruent Ads

Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.

Group Type EXPERIMENTAL

Racially Incongruent Ads

Intervention Type BEHAVIORAL

Facebook food ads that are racially incongruent.

Interventions

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Racially Congruent Ads

Facebook food ads that are racially congruent.

Intervention Type BEHAVIORAL

Racially Incongruent Ads

Facebook food ads that are racially incongruent.

Intervention Type BEHAVIORAL

Eligibility Criteria

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Inclusion Criteria

* adolescent (13-17 years of age)
* who identifies as only non-Latino White or only Black/African American
* who logs into Facebook once daily
* who can read and speak English