Do Warning Labels Decrease Soda Purchasing?

NCT ID: NCT02744859

Last Updated: 2018-10-04

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

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Recruitment Status

COMPLETED

Clinical Phase

NA

Total Enrollment

6000 participants

Study Classification

INTERVENTIONAL

Study Start Date

2016-04-30

Study Completion Date

2016-07-31

Brief Summary

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Investigators will run a field study evaluating the impact different labels have on the purchasing of sugar sweetened beverages. This field study will take place in a hospital cafeteria.

Detailed Description

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In a hospital cafeteria investigators will label all sugar sweetened beverages to evaluate their impact on purchasing.

Investigators will collect baseline data for two weeks on beverage sales at the hospital cafe. Following this data collection investigators will introduce a calorie label which reads "Each beverage contains \[lower calorie bound\]-\[upper calorie bound\] calories per container. 2,000 calories a day is used for general nutrition advice but calorie needs vary." These signs will be posted for two weeks and investigators will collect sales data. Following this intervention investigators will remove the signs and collect sales data for two weeks. At the end of this no label period, investigators will introduce the second intervention, a warning label. This label will read "WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay." This label will also be posted for two weeks and investigators will collect sales data. Investigators will then remove these signs and collect sales data for two weeks. Finally, investigators will introduce the third intervention: a warning label with graphic labels. This label will read "WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes and tooth decay." However this sign will also include a visual depiction of each health consequence. Investigators will collect sales data for this two week period. After this intervention investigators will collect sales data for an additional two weeks and then administer a brief survey to cafeteria customers to better understand their impressions of the labels.

Conditions

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Healthy

Study Design

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Allocation Method

RANDOMIZED

Intervention Model

CROSSOVER

Primary Study Purpose

TREATMENT

Blinding Strategy

NONE

Study Groups

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Calorie Label

Labels will read "\[lower calorie bound\] - \[upper calorie bound\] calories per container. 2,000 calories a day is used for general nutrition advice but calorie needs vary."

Group Type EXPERIMENTAL

Label Condition

Intervention Type OTHER

Labels will be presented in front of drinks. We will vary the messaging presented to the consumer.

Warning Label

Labels will read "WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay."

Group Type EXPERIMENTAL

Label Condition

Intervention Type OTHER

Labels will be presented in front of drinks. We will vary the messaging presented to the consumer.

Warning Label with Graphics

Labels will read "WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay." These labels will also have graphic depictions of each health condition above the corresponding text.

Group Type EXPERIMENTAL

Label Condition

Intervention Type OTHER

Labels will be presented in front of drinks. We will vary the messaging presented to the consumer.

No label

We will also have a condition where no labels are presented-- business as usual.

Group Type NO_INTERVENTION

No interventions assigned to this group

Interventions

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Label Condition

Labels will be presented in front of drinks. We will vary the messaging presented to the consumer.

Intervention Type OTHER

Eligibility Criteria

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Inclusion Criteria

* Customers of the hospital cafeteria.

Exclusion Criteria

* None
Eligible Sex

ALL

Accepts Healthy Volunteers

Yes

Sponsors

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Harvard University

OTHER

Sponsor Role lead

Responsible Party

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Leslie John

Principal Investigator

Responsibility Role PRINCIPAL_INVESTIGATOR

Principal Investigators

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Grant E Donnelly, MA

Role: PRINCIPAL_INVESTIGATOR

Harvard University

Laura Y Zatz, MPH

Role: PRINCIPAL_INVESTIGATOR

Harvard School of Public Health (HSPH)

References

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Donnelly GE, Zatz LY, Svirsky D, John LK. The Effect of Graphic Warnings on Sugary-Drink Purchasing. Psychol Sci. 2018 Aug;29(8):1321-1333. doi: 10.1177/0956797618766361. Epub 2018 Jun 18.

Reference Type DERIVED
PMID: 29912624 (View on PubMed)

Other Identifiers

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IRB16-0222

Identifier Type: -

Identifier Source: org_study_id

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