Effects of Sugary Drinks Counter-marketing Messages

NCT ID: NCT05953194

Last Updated: 2024-02-28

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

Get a concise snapshot of the trial, including recruitment status, study phase, enrollment targets, and key timeline milestones.

Recruitment Status

COMPLETED

Clinical Phase

NA

Total Enrollment

2184 participants

Study Classification

INTERVENTIONAL

Study Start Date

2023-08-07

Study Completion Date

2023-08-07

Brief Summary

Review the sponsor-provided synopsis that highlights what the study is about and why it is being conducted.

This study aims to examine consumer responses to traditional and counter-marketing messages discouraging sugary drink consumption, including effects on intentions to consume sugary drinks and perceived weight stigma. Because prior research has suggested that counter-marketing may be especially effective among younger populations, the investigators will examine effects overall and by age group (young adults \[ages 18-29 years\] vs. middle and older adults \[ages 30+ years\]).

Detailed Description

Dive into the extended narrative that explains the scientific background, objectives, and procedures in greater depth.

In this online randomized clinical trial, participants will be randomized to one of three arms: 1) Control (neutral) messages, 2) Traditional health messages, and 3) Counter-marketing messages. In each arm, participants will view four messages developed for their randomly assigned arm and answer questions about the messages and their behavioral intentions.

Conditions

See the medical conditions and disease areas that this research is targeting or investigating.

Obesity Weight Prejudice Weight Gain Dietary Habits

Study Design

Understand how the trial is structured, including allocation methods, masking strategies, primary purpose, and other design elements.

Allocation Method

RANDOMIZED

Intervention Model

PARALLEL

Primary Study Purpose

PREVENTION

Blinding Strategy

NONE

Study Groups

Review each arm or cohort in the study, along with the interventions and objectives associated with them.

Control (neutral) messages

Participants will view control messages approximately matched to the intervention messages on length, but discussing a neutral topic unrelated to sugary drinks (safe driving). Participants will view a total of 4 messages developed for this arm.

Group Type ACTIVE_COMPARATOR

Exposure to control (neutral) messages

Intervention Type BEHAVIORAL

Control messages approximately matched to the intervention messages on length, but discussing a neutral topic unrelated to sugary drinks (safe driving). Participants will view a total of 4 messages developed for this arm.

Traditional health messages

Participants will view traditional health messages focused on the health consequences of sugar-sweetened beverage consumption, using text adapted from prior sugary drink campaigns. Participants will view a total of 4 messages developed for this arm.

Group Type EXPERIMENTAL

Exposure to traditional health messages

Intervention Type BEHAVIORAL

Traditional health messages focused on the health consequences of sugar-sweetened beverage consumption, using text adapted from prior sugary drink campaigns. Participants will view a total of 4 messages developed for this arm.

Counter-marketing messages

Participants will view counter-marketing messages about sugary drinks that incorporate principles of effective counter-marketing campaigns, including describing industry manipulation of consumers, appealing to emotions (especially anger), describing health consequences, and criticizing the industry for demographic targeting. Messages include text adapted from prior counter-marketing campaigns. Participants will view a total of 4 messages developed for this arm.

Group Type EXPERIMENTAL

Exposure to counter-marketing messages

Intervention Type BEHAVIORAL

Counter-marketing messages about sugary drinks that incorporate principles of effective counter-marketing campaigns, including describing industry manipulation of consumers, appealing to emotions (especially anger), describing health consequences, and criticizing the industry for demographic targeting. Messages include text adapted from prior counter-marketing campaigns. Participants will view a total of 4 messages developed for this arm.

Interventions

Learn about the drugs, procedures, or behavioral strategies being tested and how they are applied within this trial.

Exposure to counter-marketing messages

Counter-marketing messages about sugary drinks that incorporate principles of effective counter-marketing campaigns, including describing industry manipulation of consumers, appealing to emotions (especially anger), describing health consequences, and criticizing the industry for demographic targeting. Messages include text adapted from prior counter-marketing campaigns. Participants will view a total of 4 messages developed for this arm.

Intervention Type BEHAVIORAL

Exposure to traditional health messages

Traditional health messages focused on the health consequences of sugar-sweetened beverage consumption, using text adapted from prior sugary drink campaigns. Participants will view a total of 4 messages developed for this arm.

Intervention Type BEHAVIORAL

Exposure to control (neutral) messages

Control messages approximately matched to the intervention messages on length, but discussing a neutral topic unrelated to sugary drinks (safe driving). Participants will view a total of 4 messages developed for this arm.

Intervention Type BEHAVIORAL

Eligibility Criteria

Check the participation requirements, including inclusion and exclusion rules, age limits, and whether healthy volunteers are accepted.

Inclusion Criteria

* 18 years old or older

Exclusion Criteria

* Less than 18 years old
Minimum Eligible Age

18 Years

Eligible Sex

ALL

Accepts Healthy Volunteers

Yes

Sponsors

Meet the organizations funding or collaborating on the study and learn about their roles.

Harvard Pilgrim Health Care

OTHER

Sponsor Role collaborator

Stanford University

OTHER

Sponsor Role lead

Responsible Party

Identify the individual or organization who holds primary responsibility for the study information submitted to regulators.

Anna Grummon

Assistant Professor

Responsibility Role PRINCIPAL_INVESTIGATOR

Principal Investigators

Learn about the lead researchers overseeing the trial and their institutional affiliations.

Anna H Grummon, PhD

Role: PRINCIPAL_INVESTIGATOR

Stanford School of Medicine, Department of Pediatrics

Locations

Explore where the study is taking place and check the recruitment status at each participating site.

Stanford School of Medicine

Palo Alto, California, United States

Site Status

Countries

Review the countries where the study has at least one active or historical site.

United States

References

Explore related publications, articles, or registry entries linked to this study.

Kraak VI, Consavage Stanley K, Harrigan PB, Zhou M. How have media campaigns been used to promote and discourage healthy and unhealthy beverages in the United States? A systematic scoping review to inform future research to reduce sugary beverage health risks. Obes Rev. 2022 May;23(5):e13425. doi: 10.1111/obr.13425. Epub 2022 Feb 9.

Reference Type BACKGROUND
PMID: 35142020 (View on PubMed)

Boles M, Adams A, Gredler A, Manhas S. Ability of a mass media campaign to influence knowledge, attitudes, and behaviors about sugary drinks and obesity. Prev Med. 2014 Oct;67 Suppl 1:S40-5. doi: 10.1016/j.ypmed.2014.07.023. Epub 2014 Jul 24.

Reference Type BACKGROUND
PMID: 25066020 (View on PubMed)

Kite J, Grunseit A, Bohn-Goldbaum E, Bellew B, Carroll T, Bauman A. A Systematic Search and Review of Adult-Targeted Overweight and Obesity Prevention Mass Media Campaigns and Their Evaluation: 2000-2017. J Health Commun. 2018;23(2):207-232. doi: 10.1080/10810730.2018.1423651. Epub 2018 Jan 16.

Reference Type BACKGROUND
PMID: 29336684 (View on PubMed)

Te V, Ford P, Schubert L. Exploring social media campaigns against sugar-sweetened beverage consumption: A systematic search. Schumacher U, ed. Cogent Medicine. 2019;6(1):1607432. doi:10.1080/2331205X.2019.1607432

Reference Type BACKGROUND

Bryan CJ, Yeager DS, Hinojosa CP. A values-alignment intervention protects adolescents from the effects of food marketing. Nat Hum Behav. 2019 Jun;3(6):596-603. doi: 10.1038/s41562-019-0586-6. Epub 2019 Apr 15.

Reference Type BACKGROUND
PMID: 30988478 (View on PubMed)

Crandall CS, Reser AH. Attributions and Weight-Based Prejudice. In: Brownell K, Puhl R, Schwartz M, Rudd L, eds. Weight Bias: Nature, Consequences, and Remedies. Guilford Publications; 2005:83-96.

Reference Type BACKGROUND

Puhl RM, Schwartz MB, Brownell KD. Impact of perceived consensus on stereotypes about obese people: a new approach for reducing bias. Health Psychol. 2005 Sep;24(5):517-25. doi: 10.1037/0278-6133.24.5.517.

Reference Type BACKGROUND
PMID: 16162046 (View on PubMed)

Dixon H, Scully M, Gascoyne C, Wakefield M. Can counter-advertising diminish persuasive effects of conventional and pseudo-healthy unhealthy food product advertising on parents?: an experimental study. BMC Public Health. 2020 Nov 25;20(1):1781. doi: 10.1186/s12889-020-09881-1.

Reference Type BACKGROUND
PMID: 33238936 (View on PubMed)

Krieger J, Kwon T, Ruiz R, Walkinshaw LP, Yan J, Roberto CA. Countermarketing About Fruit Drinks, Alone or With Water Promotion: A 2019 Randomized Controlled Trial in Latinx Parents. Am J Public Health. 2021 Nov;111(11):1997-2007. doi: 10.2105/AJPH.2021.306488. Epub 2021 Oct 28.

Reference Type BACKGROUND
PMID: 34709859 (View on PubMed)

Grummon AH, Zeitlin AB, Lee CJY, Hall MG, Collis C, Cleveland LP, Petimar J. Countermarketing Versus Health Education Messages About Sugar-Sweetened Beverages: An Online Randomized Controlled Trial of US Adults. Am J Public Health. 2024 Dec;114(12):1354-1364. doi: 10.2105/AJPH.2024.307853. Epub 2024 Oct 3.

Reference Type DERIVED
PMID: 39361914 (View on PubMed)

Other Identifiers

Review additional registry numbers or institutional identifiers associated with this trial.

69580a

Identifier Type: -

Identifier Source: org_study_id

More Related Trials

Additional clinical trials that may be relevant based on similarity analysis.

Sugary Drink Labeling Study
NCT07294053 NOT_YET_RECRUITING NA
Impacts of Sugar Warnings on Weight Bias
NCT07346001 NOT_YET_RECRUITING NA
Sweetened Beverages and Food Intake
NCT00475475 COMPLETED NA