Study Results
The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.
Basic Information
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COMPLETED
NA
2184 participants
INTERVENTIONAL
2023-08-07
2023-08-07
Brief Summary
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Detailed Description
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Conditions
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Study Design
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RANDOMIZED
PARALLEL
PREVENTION
NONE
Study Groups
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Control (neutral) messages
Participants will view control messages approximately matched to the intervention messages on length, but discussing a neutral topic unrelated to sugary drinks (safe driving). Participants will view a total of 4 messages developed for this arm.
Exposure to control (neutral) messages
Control messages approximately matched to the intervention messages on length, but discussing a neutral topic unrelated to sugary drinks (safe driving). Participants will view a total of 4 messages developed for this arm.
Traditional health messages
Participants will view traditional health messages focused on the health consequences of sugar-sweetened beverage consumption, using text adapted from prior sugary drink campaigns. Participants will view a total of 4 messages developed for this arm.
Exposure to traditional health messages
Traditional health messages focused on the health consequences of sugar-sweetened beverage consumption, using text adapted from prior sugary drink campaigns. Participants will view a total of 4 messages developed for this arm.
Counter-marketing messages
Participants will view counter-marketing messages about sugary drinks that incorporate principles of effective counter-marketing campaigns, including describing industry manipulation of consumers, appealing to emotions (especially anger), describing health consequences, and criticizing the industry for demographic targeting. Messages include text adapted from prior counter-marketing campaigns. Participants will view a total of 4 messages developed for this arm.
Exposure to counter-marketing messages
Counter-marketing messages about sugary drinks that incorporate principles of effective counter-marketing campaigns, including describing industry manipulation of consumers, appealing to emotions (especially anger), describing health consequences, and criticizing the industry for demographic targeting. Messages include text adapted from prior counter-marketing campaigns. Participants will view a total of 4 messages developed for this arm.
Interventions
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Exposure to counter-marketing messages
Counter-marketing messages about sugary drinks that incorporate principles of effective counter-marketing campaigns, including describing industry manipulation of consumers, appealing to emotions (especially anger), describing health consequences, and criticizing the industry for demographic targeting. Messages include text adapted from prior counter-marketing campaigns. Participants will view a total of 4 messages developed for this arm.
Exposure to traditional health messages
Traditional health messages focused on the health consequences of sugar-sweetened beverage consumption, using text adapted from prior sugary drink campaigns. Participants will view a total of 4 messages developed for this arm.
Exposure to control (neutral) messages
Control messages approximately matched to the intervention messages on length, but discussing a neutral topic unrelated to sugary drinks (safe driving). Participants will view a total of 4 messages developed for this arm.
Eligibility Criteria
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Inclusion Criteria
Exclusion Criteria
18 Years
ALL
Yes
Sponsors
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Harvard Pilgrim Health Care
OTHER
Stanford University
OTHER
Responsible Party
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Anna Grummon
Assistant Professor
Principal Investigators
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Anna H Grummon, PhD
Role: PRINCIPAL_INVESTIGATOR
Stanford School of Medicine, Department of Pediatrics
Locations
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Stanford School of Medicine
Palo Alto, California, United States
Countries
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References
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Kraak VI, Consavage Stanley K, Harrigan PB, Zhou M. How have media campaigns been used to promote and discourage healthy and unhealthy beverages in the United States? A systematic scoping review to inform future research to reduce sugary beverage health risks. Obes Rev. 2022 May;23(5):e13425. doi: 10.1111/obr.13425. Epub 2022 Feb 9.
Boles M, Adams A, Gredler A, Manhas S. Ability of a mass media campaign to influence knowledge, attitudes, and behaviors about sugary drinks and obesity. Prev Med. 2014 Oct;67 Suppl 1:S40-5. doi: 10.1016/j.ypmed.2014.07.023. Epub 2014 Jul 24.
Kite J, Grunseit A, Bohn-Goldbaum E, Bellew B, Carroll T, Bauman A. A Systematic Search and Review of Adult-Targeted Overweight and Obesity Prevention Mass Media Campaigns and Their Evaluation: 2000-2017. J Health Commun. 2018;23(2):207-232. doi: 10.1080/10810730.2018.1423651. Epub 2018 Jan 16.
Te V, Ford P, Schubert L. Exploring social media campaigns against sugar-sweetened beverage consumption: A systematic search. Schumacher U, ed. Cogent Medicine. 2019;6(1):1607432. doi:10.1080/2331205X.2019.1607432
Bryan CJ, Yeager DS, Hinojosa CP. A values-alignment intervention protects adolescents from the effects of food marketing. Nat Hum Behav. 2019 Jun;3(6):596-603. doi: 10.1038/s41562-019-0586-6. Epub 2019 Apr 15.
Crandall CS, Reser AH. Attributions and Weight-Based Prejudice. In: Brownell K, Puhl R, Schwartz M, Rudd L, eds. Weight Bias: Nature, Consequences, and Remedies. Guilford Publications; 2005:83-96.
Puhl RM, Schwartz MB, Brownell KD. Impact of perceived consensus on stereotypes about obese people: a new approach for reducing bias. Health Psychol. 2005 Sep;24(5):517-25. doi: 10.1037/0278-6133.24.5.517.
Dixon H, Scully M, Gascoyne C, Wakefield M. Can counter-advertising diminish persuasive effects of conventional and pseudo-healthy unhealthy food product advertising on parents?: an experimental study. BMC Public Health. 2020 Nov 25;20(1):1781. doi: 10.1186/s12889-020-09881-1.
Krieger J, Kwon T, Ruiz R, Walkinshaw LP, Yan J, Roberto CA. Countermarketing About Fruit Drinks, Alone or With Water Promotion: A 2019 Randomized Controlled Trial in Latinx Parents. Am J Public Health. 2021 Nov;111(11):1997-2007. doi: 10.2105/AJPH.2021.306488. Epub 2021 Oct 28.
Grummon AH, Zeitlin AB, Lee CJY, Hall MG, Collis C, Cleveland LP, Petimar J. Countermarketing Versus Health Education Messages About Sugar-Sweetened Beverages: An Online Randomized Controlled Trial of US Adults. Am J Public Health. 2024 Dec;114(12):1354-1364. doi: 10.2105/AJPH.2024.307853. Epub 2024 Oct 3.
Other Identifiers
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69580a
Identifier Type: -
Identifier Source: org_study_id
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