Trial Outcomes & Findings for Influence of Social Media Ads on Food Choice (NCT NCT05380505)
NCT ID: NCT05380505
Last Updated: 2025-05-16
Results Overview
Recruitment status
COMPLETED
Study phase
NA
Target enrollment
1252 participants
Primary outcome timeframe
15 minutes
Results posted on
2025-05-16
Participant Flow
Participant milestones
| Measure |
Condition 1: Race Congruent Ads
Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.
Racially Congruent Ads: Facebook food ads that are racially congruent.
|
Condition 2: Race Incongruent Ads
Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.
Racially Incongruent Ads: Facebook food ads that are racially incongruent.
|
|---|---|---|
|
Overall Study
STARTED
|
588
|
550
|
|
Overall Study
COMPLETED
|
588
|
550
|
|
Overall Study
NOT COMPLETED
|
0
|
0
|
Reasons for withdrawal
Withdrawal data not reported
Baseline Characteristics
Influence of Social Media Ads on Food Choice
Baseline characteristics by cohort
| Measure |
Condition 1: Race Congruent Ads
n=588 Participants
Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.
Racially Congruent Ads: Facebook food ads that are racially congruent.
|
Condition 2: Race Incongruent Ads
n=550 Participants
Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.
Racially Incongruent Ads: Facebook food ads that are racially incongruent.
|
Total
n=1138 Participants
Total of all reporting groups
|
|---|---|---|---|
|
Age, Continuous
|
15 years
n=5 Participants
|
15 years
n=7 Participants
|
15 years
n=5 Participants
|
|
Sex: Female, Male
Female
|
282 Participants
n=5 Participants
|
273 Participants
n=7 Participants
|
555 Participants
n=5 Participants
|
|
Sex: Female, Male
Male
|
306 Participants
n=5 Participants
|
277 Participants
n=7 Participants
|
583 Participants
n=5 Participants
|
|
Ethnicity (NIH/OMB)
Hispanic or Latino
|
59 Participants
n=5 Participants
|
47 Participants
n=7 Participants
|
106 Participants
n=5 Participants
|
|
Ethnicity (NIH/OMB)
Not Hispanic or Latino
|
529 Participants
n=5 Participants
|
502 Participants
n=7 Participants
|
1031 Participants
n=5 Participants
|
|
Ethnicity (NIH/OMB)
Unknown or Not Reported
|
0 Participants
n=5 Participants
|
1 Participants
n=7 Participants
|
1 Participants
n=5 Participants
|
|
Race (NIH/OMB)
American Indian or Alaska Native
|
5 Participants
n=5 Participants
|
1 Participants
n=7 Participants
|
6 Participants
n=5 Participants
|
|
Race (NIH/OMB)
Asian
|
0 Participants
n=5 Participants
|
0 Participants
n=7 Participants
|
0 Participants
n=5 Participants
|
|
Race (NIH/OMB)
Native Hawaiian or Other Pacific Islander
|
0 Participants
n=5 Participants
|
0 Participants
n=7 Participants
|
0 Participants
n=5 Participants
|
|
Race (NIH/OMB)
Black or African American
|
266 Participants
n=5 Participants
|
270 Participants
n=7 Participants
|
536 Participants
n=5 Participants
|
|
Race (NIH/OMB)
White
|
290 Participants
n=5 Participants
|
268 Participants
n=7 Participants
|
558 Participants
n=5 Participants
|
|
Race (NIH/OMB)
More than one race
|
27 Participants
n=5 Participants
|
10 Participants
n=7 Participants
|
37 Participants
n=5 Participants
|
|
Race (NIH/OMB)
Unknown or Not Reported
|
0 Participants
n=5 Participants
|
1 Participants
n=7 Participants
|
1 Participants
n=5 Participants
|
|
Region of Enrollment
United States
|
588 participants
n=5 Participants
|
550 participants
n=7 Participants
|
1138 participants
n=5 Participants
|
PRIMARY outcome
Timeframe: 15 minutesOutcome measures
| Measure |
Condition 1: Race Congruent Ads
n=588 Participants
Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.
Racially Congruent Ads: Facebook food ads that are racially congruent.
|
Condition 2: Race Incongruent Ads
n=550 Participants
Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.
Racially Incongruent Ads: Facebook food ads that are racially incongruent.
|
|---|---|---|
|
Number of Calories Purchased
|
458 calories
Interval 117.0 to 750.0
|
477 calories
Interval 117.0 to 750.0
|
SECONDARY outcome
Timeframe: 15 minutesAttitude will be reported on a Likert scale of 1 to 100 (1 = likeable, 100 = unlikeable). The higher the score, the less likeable the ad is to the participant.
Outcome measures
| Measure |
Condition 1: Race Congruent Ads
n=588 Participants
Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.
Racially Congruent Ads: Facebook food ads that are racially congruent.
|
Condition 2: Race Incongruent Ads
n=550 Participants
Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.
Racially Incongruent Ads: Facebook food ads that are racially incongruent.
|
|---|---|---|
|
Attitude Toward Ad
|
73.4 score on a scale
Interval 0.0 to 100.0
|
68.7 score on a scale
Interval 0.0 to 100.0
|
SECONDARY outcome
Timeframe: 15 minutesTime spend viewing ad.
Outcome measures
| Measure |
Condition 1: Race Congruent Ads
n=588 Participants
Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.
Racially Congruent Ads: Facebook food ads that are racially congruent.
|
Condition 2: Race Incongruent Ads
n=550 Participants
Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.
Racially Incongruent Ads: Facebook food ads that are racially incongruent.
|
|---|---|---|
|
Time Spent Viewing Ad
|
10.3 seconds
Interval 0.2 to 755.2
|
9.3 seconds
Interval 0.1 to 236.9
|
Adverse Events
Condition 1: Race Congruent Ads
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Condition 2: Race Incongruent Ads
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Serious adverse events
Adverse event data not reported
Other adverse events
Adverse event data not reported
Additional Information
Results disclosure agreements
- Principal investigator is a sponsor employee
- Publication restrictions are in place