Study Results
The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.
Basic Information
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RECRUITING
NA
1500 participants
INTERVENTIONAL
2025-10-10
2026-09-17
Brief Summary
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Detailed Description
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This study will be conducted online. After providing informed consent, participants will be randomly assigned to one of four conditions: either one of three marketing claims, or a no-claim control.
Participants view three alcohol products (beer, hard seltzer, and flavored malt beverage) in a random order within their assigned condition. After viewing each product, they will respond to survey items assessing their perceptions and intentions to consume the product.
Conditions
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Study Design
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RANDOMIZED
PARALLEL
PREVENTION
NONE
Study Groups
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Natural Claim
Natural Claim
Participants assigned to this condition will view three alcoholic beverages that carry the following claim: All natural flavors
Sugar Claim
Sugar Claim
Participants assigned to this condition will view three alcoholic beverages that carry the following claim: Zero sugar
Fruit Claim
Fruit Claim
Participants assigned to this condition will view three alcoholic beverages that carry the following claim: Made with real fruit
No-claim Control
No interventions assigned to this group
Interventions
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Natural Claim
Participants assigned to this condition will view three alcoholic beverages that carry the following claim: All natural flavors
Sugar Claim
Participants assigned to this condition will view three alcoholic beverages that carry the following claim: Zero sugar
Fruit Claim
Participants assigned to this condition will view three alcoholic beverages that carry the following claim: Made with real fruit
Eligibility Criteria
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Inclusion Criteria
* Consumed alcohol at least once in the last year
* Able to complete a survey in English
Exclusion Criteria
21 Years
99 Years
ALL
Yes
Sponsors
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UNC Lineberger Comprehensive Cancer Center
OTHER
Responsible Party
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Principal Investigators
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Phoebe R Ruggles, MS
Role: PRINCIPAL_INVESTIGATOR
UNC-Chapel Hill
Locations
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University of North Carolina at Chapel Hill, Department of Radiation Oncology
Chapel Hill, North Carolina, United States
Countries
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Central Contacts
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Facility Contacts
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Phoebe Ruggles, MS
Role: primary
Related Links
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University of North Carolina Lineberger Comprehensive Cancer Center Clinical Trials
Other Identifiers
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25-1870
Identifier Type: -
Identifier Source: org_study_id