Evaluating Taste and Health Messaging in Short Nutrition Education Videos to Improve Diet Quality

NCT ID: NCT06570382

Last Updated: 2025-05-20

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

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Recruitment Status

COMPLETED

Clinical Phase

NA

Total Enrollment

1000 participants

Study Classification

INTERVENTIONAL

Study Start Date

2024-11-07

Study Completion Date

2024-11-17

Brief Summary

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The purpose of this study is to develop and evaluate the effectiveness of taste vs. health messaging using nutrition education videos. The nutrition education videos teach Americans the benefits of using herbs and spices to increase diet quality. The investigators aim to test the effectiveness of 10 short videos (5 taste-based messaging and 5 health-based messaging) that translate previous findings of how spices can improve diet quality. These objectives will be pursued via the following hypothesis:

Hypothesis 1: Are taste messaging videos more effective in improving consumer interest, knowledge, and confidence in using herbs and spices compared to health messaging focused videos? Hypothesis 2: Will consumers rate the taste messaging videos higher for liking, engagement, and acceptability of herbs and spices compared to health messaging focused videos?

Detailed Description

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Participants will be randomly assigned to one of two groups: the first group (n=500) will receive the taste messaging focused videos emphasizing taste and flavor, while the second group (n=500) will receive the health messaging focused videos emphasizing the importance of using herbs to improve health. Randomization will occur through REDCap and the randomization feature will be embedded in the survey. Both groups will have access to similar educational content but the focus of the messaging will differ according to the taste or health focused arm. The participants will also complete screening questions first, and if eligible, an online consent form, demographics questionnaire, pre implementation questionnaire via REDCap, data on the participants interest, knowledge and confidence in using spices and herbs before watching the video and then watch 5 videos of either the taste or health focused messaging video (dependent on randomization). Once completed, participants will then complete a post implementation questionnaire, and a post-intervention REDCap survey that will ask about their interest, knowledge and intent in using spices and herbs as well as their feedback on the effectiveness of the videos. The investigators will use the pre and post intervention surveys for analysis. All participants will complete the survey questions online using their own device. The survey will also include more detailed participant information and gather feedback on the implementation of recipes in their own kitchens.

Conditions

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Behavior, Health

Study Design

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Allocation Method

RANDOMIZED

Intervention Model

PARALLEL

Primary Study Purpose

OTHER

Blinding Strategy

SINGLE

Participants

Study Groups

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Taste video participants (n=500)

Participants in this arm will only watch taste focused messaging videos

Group Type ACTIVE_COMPARATOR

Videos: Taste messaging focused

Intervention Type OTHER

Participants in this intervention will watch the taste focused videos.

Health video participants (n=500)

Participants in this arm will only watch health focused messaging videos.

Group Type ACTIVE_COMPARATOR

Videos: Health messaging focused

Intervention Type OTHER

Participants in this intervention will watch the health focused videos.

Interventions

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Videos: Taste messaging focused

Participants in this intervention will watch the taste focused videos.

Intervention Type OTHER

Videos: Health messaging focused

Participants in this intervention will watch the health focused videos.

Intervention Type OTHER

Eligibility Criteria

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Inclusion Criteria

* Adults, 18-75 years of age
* Reside in the United States
* Fluent in English
* Have access to internet, a video viewing device (computer, phone, tablet, etc.), and a grocery store
* Able to cook at home at least 2x/week or more

Exclusion Criteria

* Outside of the 18-75 year age range
* Resides outside the United States
* Are not fluent in English
* Does not have access to internet or video viewing device (computer, phone, tablet, etc.), or a grocery store
* Unable to cook at home at least 2x/week
Minimum Eligible Age

18 Years

Maximum Eligible Age

75 Years

Eligible Sex

ALL

Accepts Healthy Volunteers

Yes

Sponsors

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Penn State University

OTHER

Sponsor Role lead

Responsible Party

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Travis Masterson

Assistant Professor

Responsibility Role PRINCIPAL_INVESTIGATOR

Locations

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Dynata Online Market Research Agency

Shelton, Connecticut, United States

Site Status

Countries

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United States

Other Identifiers

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STUDY00025218

Identifier Type: -

Identifier Source: org_study_id

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