Using Text Messages to Boost COVID-19 Vaccine Booking Rate
NCT ID: NCT05993260
Last Updated: 2023-08-15
Study Results
The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.
Basic Information
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COMPLETED
NA
1825937 participants
INTERVENTIONAL
2021-04-26
2021-05-10
Brief Summary
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Detailed Description
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Conditions
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Study Design
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RANDOMIZED
PARALLEL
PREVENTION
DOUBLE
Study Groups
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Control
Received the text message "You are now eligible for your free NHS Covid-19 vaccine. Please book yours now at \[LINK\] or by calling 119."
Control
Control vaccination eligibility reminder text message
Simple
Received the text message "You can now book your free NHS Covid-19 vaccine. Please book yours now at \[LINK\] or by calling 119."
Behavioural science-informed text messages
Behaviourally-informed content in vaccination eligibility reminder text messages
Reserved
Received the text message "Your free NHS Covid-19 vaccine is waiting for you. Please book yours now at \[LINK\] or by calling 119."
Behavioural science-informed text messages
Behaviourally-informed content in vaccination eligibility reminder text messages
Top of queue
Received the text message "You've reached the top of the queue and are a priority for getting a free NHS Covid-19 vaccine. Please book yours now at \[LINK\] or by calling 119."
Behavioural science-informed text messages
Behaviourally-informed content in vaccination eligibility reminder text messages
Join the millions
Received the text message "You are now eligible for your free NHS Covid-19 vaccine. Join the millions who have already had theirs. Please book yours now at \[LINK\] or by calling 119."
Behavioural science-informed text messages
Behaviourally-informed content in vaccination eligibility reminder text messages
Convenience
Received the text message "You are now eligible for your free NHS Covid-19 vaccine. Choose a time and place that suits you. Please book yours now at \[LINK\] or by calling 119."
Behavioural science-informed text messages
Behaviourally-informed content in vaccination eligibility reminder text messages
Protection against virus
Received the text message "You are now eligible for your free NHS Covid-19 vaccine. Getting vaccinated is the best protection against coronavirus. Please book yours now at \[LINK\] or by calling 119."
Behavioural science-informed text messages
Behaviourally-informed content in vaccination eligibility reminder text messages
Protect you and those close to you
Received the text message "You are now eligible for your free NHS Covid-19 vaccine. Getting the vaccine is the best way to protect yourself and those close to you against coronavirus. Please book yours now at \[LINK\] or by calling 119."
Behavioural science-informed text messages
Behaviourally-informed content in vaccination eligibility reminder text messages
Interventions
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Behavioural science-informed text messages
Behaviourally-informed content in vaccination eligibility reminder text messages
Control
Control vaccination eligibility reminder text message
Eligibility Criteria
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Inclusion Criteria
* (ii) recorded in the National Immunisation Management System (NIMS);
* (iii) with a valid mobile phone number;
* (iv) who had not already received or been invited for the COVID-19 vaccine via NIMS at the time of the study.
Exclusion Criteria
40 Years
44 Years
ALL
Yes
Sponsors
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Public Health England
OTHER_GOV
Department of Health and Social Care
UNKNOWN
NHS England
OTHER_GOV
The Behavioural Insights Team
OTHER
Responsible Party
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Hannah Behrendt
Director
Principal Investigators
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Hannah Behrendt, PhD
Role: PRINCIPAL_INVESTIGATOR
The Behavioural Insights Team
Locations
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NHS England
London, , United Kingdom
Countries
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Other Identifiers
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2021035
Identifier Type: -
Identifier Source: org_study_id
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