Use of Airtime Structure to Improve Interactive Voice Response Surveys in Bangladesh and Uganda

NCT ID: NCT03773146

Last Updated: 2023-03-22

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

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Recruitment Status

COMPLETED

Clinical Phase

NA

Total Enrollment

4550 participants

Study Classification

INTERVENTIONAL

Study Start Date

2017-03-26

Study Completion Date

2017-07-14

Brief Summary

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This study evaluates the effect of three different airtime incentive structures on interactive voice response (IVR) survey cooperation, response, refusal and contact rates, as compared to a control group, in Bangladesh and Uganda.

Detailed Description

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Using random digit dialing (RDD) sampling technologies, participants were randomized to one of three airtime incentive structures contingent on them completing the noncommunicable disease risk factor survey. This mobile phone survey was sent as an interactive voice response (IVR). In IVR surveys, participants use their touch tone key pad to answer pre-recorded questions. (i.e. if you are male, press 1; if you are female, press 2). This study is being conducted in both Bangladesh and Uganda.

Conditions

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Surveys and Questionnaires Noncommunicable Diseases

Study Design

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Allocation Method

RANDOMIZED

Intervention Model

PARALLEL

Participants were randomized to one of three airtime incentive structures: 1) no incentive; 2) a fixed 1X incentive for all participants who completed the noncommunicable disease risk factor survey; or 3) a lottery incentive (10-20 times larger than the fixed incentive) given to 1 out of every 20 participants who completed the same survey.
Primary Study Purpose

OTHER

Blinding Strategy

SINGLE

Outcome Assessors

Study Groups

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Control

No airtime incentive was given for completing the survey

Group Type NO_INTERVENTION

No interventions assigned to this group

1X Incentive

1X Airtime Incentive

Group Type EXPERIMENTAL

1X Airtime Incentive

Intervention Type OTHER

An incentive given in the form of airtime

Lottery

Lottery Airtime Incentive

Group Type EXPERIMENTAL

Lottery Airtime Incentive

Intervention Type OTHER

An incentive given in the form of airtime

Interventions

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1X Airtime Incentive

An incentive given in the form of airtime

Intervention Type OTHER

Lottery Airtime Incentive

An incentive given in the form of airtime

Intervention Type OTHER

Eligibility Criteria

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Inclusion Criteria

* Access to a mobile phone
* Greater or equal to 18 years of age
* In Bangladesh, conversant in either English or Bangla language. In Uganda, conversant in either Luo, Runyakitara, Luganda or English languages.

Exclusion Criteria

* Less than 18 years of age
Minimum Eligible Age

18 Years

Eligible Sex

ALL

Accepts Healthy Volunteers

Yes

Sponsors

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Makerere University

OTHER

Sponsor Role collaborator

Institute of Epidemiology, Disease Control and Research

OTHER

Sponsor Role collaborator

The Bloomberg Family Foundation, Inc.

OTHER

Sponsor Role collaborator

Johns Hopkins Bloomberg School of Public Health

OTHER

Sponsor Role lead

Responsible Party

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Responsibility Role SPONSOR

Principal Investigators

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Adnan A Hyder, PhD, MBBS

Role: PRINCIPAL_INVESTIGATOR

Johns Hopkins University Bloomberg School of Public Health

George W Pariyo, PhD

Role: PRINCIPAL_INVESTIGATOR

Johns Hopkins University Bloomberg School of Public Health

Locations

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Institute of Epidemiology Disease Control and Research

Dhaka, , Bangladesh

Site Status

Makerere University School of Public Health

Kampala, , Uganda

Site Status

Countries

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Bangladesh Uganda

References

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Gibson DG, Pariyo GW, Wosu AC, Greenleaf AR, Ali J, Ahmed S, Labrique AB, Islam K, Masanja H, Rutebemberwa E, Hyder AA. Evaluation of Mechanisms to Improve Performance of Mobile Phone Surveys in Low- and Middle-Income Countries: Research Protocol. JMIR Res Protoc. 2017 May 5;6(5):e81. doi: 10.2196/resprot.7534.

Reference Type BACKGROUND
PMID: 28476729 (View on PubMed)

Gibson DG, Pereira A, Farrenkopf BA, Labrique AB, Pariyo GW, Hyder AA. Mobile Phone Surveys for Collecting Population-Level Estimates in Low- and Middle-Income Countries: A Literature Review. J Med Internet Res. 2017 May 5;19(5):e139. doi: 10.2196/jmir.7428.

Reference Type BACKGROUND
PMID: 28476725 (View on PubMed)

Gibson DG, Farrenkopf BA, Pereira A, Labrique AB, Pariyo GW. The Development of an Interactive Voice Response Survey for Noncommunicable Disease Risk Factor Estimation: Technical Assessment and Cognitive Testing. J Med Internet Res. 2017 May 5;19(5):e112. doi: 10.2196/jmir.7340.

Reference Type BACKGROUND
PMID: 28476724 (View on PubMed)

Hyder AA, Wosu AC, Gibson DG, Labrique AB, Ali J, Pariyo GW. Noncommunicable Disease Risk Factors and Mobile Phones: A Proposed Research Agenda. J Med Internet Res. 2017 May 5;19(5):e133. doi: 10.2196/jmir.7246.

Reference Type BACKGROUND
PMID: 28476722 (View on PubMed)

Gibson DG, Kibria GMA, Pariyo GW, Ahmed S, Ali J, Labrique AB, Khan IA, Rutebemberwa E, Flora MS, Hyder AA. Promised and Lottery Airtime Incentives to Improve Interactive Voice Response Survey Participation Among Adults in Bangladesh and Uganda: Randomized Controlled Trial. J Med Internet Res. 2022 May 9;24(5):e36943. doi: 10.2196/36943.

Reference Type DERIVED
PMID: 35532997 (View on PubMed)

Other Identifiers

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00007318-2

Identifier Type: -

Identifier Source: org_study_id

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