Study Results
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View full resultsBasic Information
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COMPLETED
NA
793 participants
INTERVENTIONAL
2015-05-31
2017-10-01
Brief Summary
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Detailed Description
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In the first phase, we examined how the social media website Facebook could be used to reach veterans in the community for the intervention effort. Although veterans are an at-risk group for heavy drinking and mental health problems, few seek care. Thus, we were able to document that targeted Facebook advertisements can be used to reach out to veterans and provide them with an alcohol reduction program that they likely would not have received otherwise.
In the second phase, we used the data we collected from participants in the first phase to develop a personalized normative feedback intervention. This intervention was very brief and online, and showed young veterans information to correct their misperceptions about the drinking behavior of their peers. For example, in the intervention, young veterans would be asked how much they believe other veterans like themselves drink alcohol. Then, they would view information about veterans like themselves that showed them that other veterans do not drink as much as they think they do. This is important because much research has documented that perceptions about how much others drink is a major factor contributing to how much one drinks themselves. Thus, correcting these misperceptions has been a primary strategy for reducing drinking among young people. These norms correction strategies have mostly been tested with college students or other non-veteran young adult groups, and when they have been tested with veterans they have been tested within much lengthier, multicomponent interventions. Our study was the first to test the norms correction strategy alone with young veterans using an online design meant to reach veterans in the community through recruitment on Facebook.
Conditions
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Study Design
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RANDOMIZED
PARALLEL
PREVENTION
NONE
Study Groups
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Personalized normative feedback
Intervention participants receive feedback correcting their misperceptions of the drinking behavior and attitudes of fellow veterans
Personalized normative feedback
Participants receive behavioral norms feedback based on their response to items in a baseline survey. Personal responses are presented along with perceptions of other same gender veterans and actual drinking norms of same gender veterans.
Control
Control participants receive feedback correcting their misperceptions of the video game playing behavior and attitudes of fellow veterans
No interventions assigned to this group
Interventions
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Personalized normative feedback
Participants receive behavioral norms feedback based on their response to items in a baseline survey. Personal responses are presented along with perceptions of other same gender veterans and actual drinking norms of same gender veterans.
Other Intervention Names
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Eligibility Criteria
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Inclusion Criteria
2. between the ages of 18 and 34
3. the ability to read English (also a requirement of military service)
4. access to a computer and the Internet
5. has an email address 6) an AUDIT score of \>4 (men) or \>3 (women) in order to reach those who may benefit from an intervention targeted toward reducing alcohol misuse
18 Years
34 Years
ALL
Yes
Sponsors
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National Institute on Alcohol Abuse and Alcoholism (NIAAA)
NIH
RAND
OTHER
Responsible Party
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Principal Investigators
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Eric R Pedersen, PhD
Role: PRINCIPAL_INVESTIGATOR
RAND
Locations
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RAND
Santa Monica, California, United States
Countries
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References
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Pedersen ER, Marshall GN, Schell TL. Study protocol for a web-based personalized normative feedback alcohol intervention for young adult veterans. Addict Sci Clin Pract. 2016 Mar 31;11(1):6. doi: 10.1186/s13722-016-0055-8.
Pedersen ER, Helmuth ED, Marshall GN, Schell TL, PunKay M, Kurz J. Using facebook to recruit young adult veterans: online mental health research. JMIR Res Protoc. 2015 Jun 1;4(2):e63. doi: 10.2196/resprot.3996.
Other Identifiers
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