Social Media Alcohol Intervention

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

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Recruitment Status

COMPLETED

Clinical Phase

NA

Total Enrollment

955 participants

Study Classification

INTERVENTIONAL

Study Start Date

2017-01-31

Study Completion Date

2020-06-25

Brief Summary

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Social media provides frequent interaction with online social networks, increasing exposure to peer influences, which could affect alcohol use in negative or positive ways. The proposed study will recruit adolescents and emerging adults using social media ads, and conduct online screening, enrolling 975 risky drinkers in a randomized controlled trial comparing three conditions: 8-week Social Media Intervention + Incentives, 8-week Social Media Intervention Only, and an e-news attention control condition. These innovative design features will provide the critical next step in harnessing social media to reduce alcohol misuse, which could have enormous public health impact by altering the alcohol use trajectories of youth.

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Detailed Description

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The proposed study will recruit adolescents and emerging adults (ages 16-24) using social media ads and conduct online screening, enrolling 975 risky drinkers (i.e., using AUDIT-C screener) in a randomized controlled trial (RCT) comparing three conditions: 1) Social Media Intervention + Incentives (n=325), 2) Social Media Intervention Only (n=325), and 3) Attention Control E-News condition (n=325), with post baseline follow-up assessments at 3, 6, and 12 months. Interventions will include access for 8 weeks to unique, secret group pages facilitated by e-coaches (supervised by therapists), with dynamic content emphasizing reducing alcohol use/misuse as well as concomitant risk behaviors (other drug use based on co-ingestion and common motives for use).

Conditions

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Drinking Behavior Risky Drinking

Study Design

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Allocation Method

RANDOMIZED

Intervention Model

PARALLEL

Primary Study Purpose

HEALTH_SERVICES_RESEARCH

Blinding Strategy

NONE

Study Groups

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SMI + Incentives

A Social Media + Incentives (SMI + I) condition

Group Type ACTIVE_COMPARATOR

SMI + I

Intervention Type BEHAVIORAL

This 8-week social media based intervention consists of e-coaches delivering positive content to facilitate peer interaction. Participants will earn incentives for interaction during the intervention (8 weeks).

SMI

A Social Media Intervention (SMI) condition

Group Type ACTIVE_COMPARATOR

SMI

Intervention Type BEHAVIORAL

This 8-week social media based intervention consists of e-coaches delivering positive content to facilitate peer interaction. This group will NOT receive incentives for their participation in the secret group.

Control

An Attention-Control E-News (CONTROL) condition

Group Type NO_INTERVENTION

No interventions assigned to this group

Interventions

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SMI + I

This 8-week social media based intervention consists of e-coaches delivering positive content to facilitate peer interaction. Participants will earn incentives for interaction during the intervention (8 weeks).

Intervention Type BEHAVIORAL

SMI

This 8-week social media based intervention consists of e-coaches delivering positive content to facilitate peer interaction. This group will NOT receive incentives for their participation in the secret group.

Intervention Type BEHAVIORAL

Other Intervention Names

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Social Media Intervention + Incentives Social Media Intervention

Eligibility Criteria

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Inclusion Criteria

Individuals will be eligible to participate if they are between the ages of 16 and 24 years and they have a Facebook account. Additionally, individuals will be eligible if they:

* Have a Past 3-month AUDIT-C score (see below) indicating that they meet criteria for at-risk drinking/alcohol misuse.

* ages 16-17: ≥3 females and ≥4 males
* ages 18-24: ≥4 females and ≥5 males

Exclusion Criteria

* do not live in an area that the study is currently seeking participants from (i.e.- zip code not in area of active recruitment).
* under 16 years of age or over 24 years of age
* not Facebook account holder
* inability to give informed, voluntary consent

Minimum Eligible Age

16 Years

Maximum Eligible Age

24 Years

Eligible Sex

ALL

Accepts Healthy Volunteers

No