Vitality Health Incentives for Physical Activity

NCT ID: NCT01277367

Last Updated: 2016-08-19

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

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Recruitment Status

WITHDRAWN

Clinical Phase

PHASE3

Study Classification

INTERVENTIONAL

Study Start Date

2010-05-31

Study Completion Date

2013-02-28

Brief Summary

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The aim of the study is to prospectively compare the effectiveness of diverse incentives on physical activity behaviour, in a cohort of newly-enrolled, adult members of the Vitality health promotion programme based in South Africa.

Detailed Description

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Newly enrolled adult members of the Discovery Health medical plan who have, themselves, prospectively registered for the Vitality health promotion programme will be eligible for the study, and will be invited to participate by Discovery Vitality. A final sample of 9000 adult members, who are recruited and have agreed to participate, will be randomly allocated by Discovery Vitality (with replacement) to one of six study (incentive) groups (n=1500 per group) and followed for six months.

Conditions

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Obesity

Study Design

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Allocation Method

RANDOMIZED

Intervention Model

PARALLEL

Primary Study Purpose

PREVENTION

Blinding Strategy

NONE

Study Groups

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A

These members will be offered no additional incentives

Group Type ACTIVE_COMPARATOR

Discovery Vitality base program

Intervention Type BEHAVIORAL

The existing Discovery Vitality health promotion base program, which offers points for various levels of physical activity.

B

These members will receive regular communications by Discovery Vitality.

Group Type EXPERIMENTAL

Discovery Vitality base program

Intervention Type BEHAVIORAL

The existing Discovery Vitality health promotion base program, which offers points for various levels of physical activity.

Communication

Intervention Type BEHAVIORAL

Participants will be sent regular communications by Discovery Vitality -equivalent to the level of communications in the other incentive groups - which will provide information and tips about ways of accumulating Vitality points on the existing programme (concerning fitness-related activities, in particular).

C

These members will nominate a charity which will benefit financially based on participants' level of physical activity.

Group Type EXPERIMENTAL

Discovery Vitality base program

Intervention Type BEHAVIORAL

The existing Discovery Vitality health promotion base program, which offers points for various levels of physical activity.

Charitable Incentive

Intervention Type BEHAVIORAL

Members will be asked to nominate a charity, from a selection of charities, which will benefit financially (Discovery Vitality will make a direct payment to a nominated charity) based on their (member's) level of participation in points-earning physical activity. Individuals will receive one of four possible payouts, corresponding to their level of engagement, for their selected charity (amounts given below). In addition, members will be sent regular updates of activities by their nominated charities (This will be operationalised and facilitated by Vitality- and as such, no direct mailing from nominated charity will take place, to maintain confidentiality.)

D

These members are entered into a prize draw for a monthly cash prize if they achieve physical activity targets.

Group Type EXPERIMENTAL

Discovery Vitality base program

Intervention Type BEHAVIORAL

The existing Discovery Vitality health promotion base program, which offers points for various levels of physical activity.

Prize Draw Incentive

Intervention Type BEHAVIORAL

Members will be entered into a prize draw for a monthly cash-prize if they achieve physical activity targets. Four lottery payouts, corresponding to their levels of engagement, will be made on a monthly basis. All members will be sent information regarding the winnings of those that are drawn (unlinked to personal identifiers, but to motivate).

E

These members will receive a direct payment.

Group Type EXPERIMENTAL

Discovery Vitality base program

Intervention Type BEHAVIORAL

The existing Discovery Vitality health promotion base program, which offers points for various levels of physical activity.

Direct Payment

Intervention Type BEHAVIORAL

Members will receive a direct payment (in the form of gift voucher) of one of four possible amounts depending on the level of participation in fitness-related activities equivalent in expected value to the payouts in arms 3 and 4.

F

These members will be offered the opportunity to choose one of three incentive options at the time of enrollment in the study.

Group Type EXPERIMENTAL

Discovery Vitality base program

Intervention Type BEHAVIORAL

The existing Discovery Vitality health promotion base program, which offers points for various levels of physical activity.

Free Choice

Intervention Type BEHAVIORAL

Members will be asked to choose one of the three aforementioned incentive options on enrollment to the study.

Interventions

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Discovery Vitality base program

The existing Discovery Vitality health promotion base program, which offers points for various levels of physical activity.

Intervention Type BEHAVIORAL

Communication

Participants will be sent regular communications by Discovery Vitality -equivalent to the level of communications in the other incentive groups - which will provide information and tips about ways of accumulating Vitality points on the existing programme (concerning fitness-related activities, in particular).

Intervention Type BEHAVIORAL

Charitable Incentive

Members will be asked to nominate a charity, from a selection of charities, which will benefit financially (Discovery Vitality will make a direct payment to a nominated charity) based on their (member's) level of participation in points-earning physical activity. Individuals will receive one of four possible payouts, corresponding to their level of engagement, for their selected charity (amounts given below). In addition, members will be sent regular updates of activities by their nominated charities (This will be operationalised and facilitated by Vitality- and as such, no direct mailing from nominated charity will take place, to maintain confidentiality.)

Intervention Type BEHAVIORAL

Prize Draw Incentive

Members will be entered into a prize draw for a monthly cash-prize if they achieve physical activity targets. Four lottery payouts, corresponding to their levels of engagement, will be made on a monthly basis. All members will be sent information regarding the winnings of those that are drawn (unlinked to personal identifiers, but to motivate).

Intervention Type BEHAVIORAL

Direct Payment

Members will receive a direct payment (in the form of gift voucher) of one of four possible amounts depending on the level of participation in fitness-related activities equivalent in expected value to the payouts in arms 3 and 4.

Intervention Type BEHAVIORAL

Free Choice

Members will be asked to choose one of the three aforementioned incentive options on enrollment to the study.

Intervention Type BEHAVIORAL

Eligibility Criteria

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Inclusion Criteria

* 18 years of age or older
* enrolled in Vitality

Exclusion Criteria

* under 18 years of age
Minimum Eligible Age

18 Years

Eligible Sex

ALL

Accepts Healthy Volunteers

No

Sponsors

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University of Pennsylvania

OTHER

Sponsor Role lead

Responsible Party

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Responsibility Role SPONSOR

Principal Investigators

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Deepak Patel, MD

Role: STUDY_CHAIR

Discovery Holdings, LTD

Locations

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University of Pennsylvania

Philadelphia, Pennsylvania, United States

Site Status

Carnegie Mellon University

Pittsburgh, Pennsylvania, United States

Site Status

University of Cape Town

Cape Town, , South Africa

Site Status

Discovery Vitality

Johannesburg, , South Africa

Site Status

Countries

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United States South Africa

Other Identifiers

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811570

Identifier Type: -

Identifier Source: org_study_id

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