Social Media and Cancer Screening Information

NCT ID: NCT06712901

Last Updated: 2025-02-17

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

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Recruitment Status

COMPLETED

Clinical Phase

NA

Total Enrollment

2030 participants

Study Classification

INTERVENTIONAL

Study Start Date

2025-01-09

Study Completion Date

2025-01-21

Brief Summary

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NORC/AmeriSpeak will recruit participants who meet the study criteria and invite them to complete a 15-minute survey. Participants will be randomly assigned to one of five conditions, with approximately 400 people in each condition, and will respond to various questions after viewing the study messaging. Once 2,000 participants complete the survey, the data will be de-identified and provided to the study team for analysis.

Detailed Description

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NORC/AmeriSpeak will put all of the study content into their system. They will send out the opportunity to participate in the study, which should take about 15 minutes, to people in their panel who meet our participation criteria. Participants will be directed to the study information sheet that includes all elements of consent. Participants who agree to participate will start the survey experiment. The survey experiment will randomize participants into one of five conditions: (1) control (no exposure), (2) overall median ranked messages (from the prior study), (3) messages preferred by all participants, (4) messages preferred by Black American participants, and (5) messages preferred by White American participants. Approximately 400 people will complete each condition. After viewing the study stimuli (or no stimuli in the control condition), participants will respond to various outcomes and other variables of interest (see questionnaire draft included). After all 2,000 people have completed the study, the study team will receive a de-identified data file from NORC/AmeriSpeak with all study data and engage in analysis. This study is planned to close the study around that time as the study team completes data analysis and write-up the findings.

Conditions

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Colorectal Cancer

Study Design

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Allocation Method

RANDOMIZED

Intervention Model

PARALLEL

Primary Study Purpose

PREVENTION

Blinding Strategy

SINGLE

Participants

Study Groups

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Control (no exposure)

Participants in the Control Arm will not be shown any messages.

Group Type PLACEBO_COMPARATOR

Control

Intervention Type BEHAVIORAL

There will be no message content of cancer screening and sharing intentions in this arm.

Median Ranked

Participants in the Median Ranked Arm will be shown four Median Ranked messages.

Group Type EXPERIMENTAL

Median Ranked Cancer Screening Messaging

Intervention Type BEHAVIORAL

Strong message content that increases screening and sharing intentions. Messages in this intervention were median ranked in the prior study.

Overall Preferred

Participants in the Overall Preferred arm will be shown four Overall Preferred messages.

Group Type EXPERIMENTAL

Overall Preferred Cancer Screening Messaging

Intervention Type BEHAVIORAL

Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by all participants in the prior study.

Black American Preferred

Participants in the Black American Preferred arm will be shown four Black American Preferred messages.

Group Type EXPERIMENTAL

Black American Preferred Cancer Screening Messaging

Intervention Type BEHAVIORAL

Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by Black participants but not White participants in the prior study.

White American Preferred

Participants in the White American Preferred arm will be shown four White American Preferred messages.

Group Type EXPERIMENTAL

White American Preferred Cancer Screening Messaging

Intervention Type BEHAVIORAL

Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by White participants but not Black participants.

Interventions

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Median Ranked Cancer Screening Messaging

Strong message content that increases screening and sharing intentions. Messages in this intervention were median ranked in the prior study.

Intervention Type BEHAVIORAL

Overall Preferred Cancer Screening Messaging

Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by all participants in the prior study.

Intervention Type BEHAVIORAL

Black American Preferred Cancer Screening Messaging

Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by Black participants but not White participants in the prior study.

Intervention Type BEHAVIORAL

White American Preferred Cancer Screening Messaging

Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by White participants but not Black participants.

Intervention Type BEHAVIORAL

Control

There will be no message content of cancer screening and sharing intentions in this arm.

Intervention Type BEHAVIORAL

Eligibility Criteria

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Inclusion Criteria

* Identify as white/Caucasian or Black/African American.

Exclusion Criteria

* Do not identify as white/Caucasian or Black/African American.
* Previously diagnosed with colorectal cancer
* Non-English speakers
Minimum Eligible Age

45 Years

Maximum Eligible Age

75 Years

Eligible Sex

ALL

Accepts Healthy Volunteers

Yes

Sponsors

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National Cancer Institute (NCI)

NIH

Sponsor Role collaborator

AmeriSpeak - NORC

UNKNOWN

Sponsor Role collaborator

University of Utah

OTHER

Sponsor Role lead

Responsible Party

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Responsibility Role SPONSOR

Principal Investigators

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Andy King, PhD

Role: PRINCIPAL_INVESTIGATOR

Huntsman Cancer Institute/ University of Utah

Locations

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Andy King

Salt Lake City, Utah, United States

Site Status

Countries

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United States

Other Identifiers

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5R37CA259156-04

Identifier Type: NIH

Identifier Source: secondary_id

View Link

HCI183491

Identifier Type: -

Identifier Source: org_study_id

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