Cannabis Edibles Packaging Imagery Experiment

NCT ID: NCT06358144

Last Updated: 2025-06-08

Study Results

Results available

Outcome measurements, participant flow, baseline characteristics, and adverse events have been published for this study.

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Basic Information

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Recruitment Status

COMPLETED

Clinical Phase

NA

Total Enrollment

1260 participants

Study Classification

INTERVENTIONAL

Study Start Date

2024-05-23

Study Completion Date

2024-06-19

Brief Summary

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The purpose of this study is to assess differences in perceptions of product appeal, harm, and subsequent willingness to try cannabis edibles products with/without packaging imagery.

Detailed Description

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Cannabis edibles are rapidly leading the legal recreational cannabis market. Cannabis edibles present health harms that are not typical of smoked marijuana, including accidental overconsumption of high levels of Tetrahydrocannabinol (THC) . Product packaging plays an important role in influencing perceptions of a product's appeal and potential harm. This experiment will assign participants to view real cannabis edibles packaging edited with one of four images commonly found on real cannabis edibles products, and ask a series of questions to assess perceptions of product appeal and harm. One group of participants will serve as the control and will see the same cannabis edibles packaging without any imagery.

Conditions

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Cannabis Use

Study Design

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Allocation Method

RANDOMIZED

Intervention Model

PARALLEL

Participants will complete a 15-minute online survey, where they will be randomized to one of five conditions: four intervention conditions with a different image on the package and one without any imagery.
Primary Study Purpose

PREVENTION

Blinding Strategy

SINGLE

Participants

Study Groups

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Flavor Imagery

Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a flavor theme.

Group Type EXPERIMENTAL

Packaging imagery

Intervention Type BEHAVIORAL

Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.

Animal Imagery

Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in an animal theme.

Group Type EXPERIMENTAL

Packaging imagery

Intervention Type BEHAVIORAL

Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.

Nature Imagery

Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a nature theme.

Group Type EXPERIMENTAL

Packaging imagery

Intervention Type BEHAVIORAL

Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.

Medical Imagery

Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a medical theme.

Group Type EXPERIMENTAL

Packaging imagery

Intervention Type BEHAVIORAL

Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.

No Imagery (Control)

Four edible product packages (gummies, chocolate, mints, cookies) without any added packaging imagery.

Group Type EXPERIMENTAL

No Imagery (Control)

Intervention Type BEHAVIORAL

Participants in the control condition will see the same four product packages, but without any added imagery.

Interventions

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Packaging imagery

Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.

Intervention Type BEHAVIORAL

No Imagery (Control)

Participants in the control condition will see the same four product packages, but without any added imagery.

Intervention Type BEHAVIORAL

Other Intervention Names

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four cannabis edibles packages No Imagery

Eligibility Criteria

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Inclusion Criteria

* US resident
* Aged 18-65, inclusive
* Up to 13% of participants will be those who identify as Black/African American
* Up to 16% of participants will be those who identify as Hispanic
* Approximately 50% of participants will be past year cannabis users
* Was not a participant on the anteceding experiment, Cannabis Edibles Packaging Descriptors Experiment

Exclusion Criteria

* Does not currently reside in the United States
* Younger than 18 or older than 65
* Does not provide information regarding history of cannabis use
* Otherwise eligible but demographic and/or user group quotas have been met
* Was a participant on the anteceding experiment, Cannabis Edibles Packaging Descriptors Experiment
Minimum Eligible Age

18 Years

Maximum Eligible Age

65 Years

Eligible Sex

ALL

Accepts Healthy Volunteers

Yes

Sponsors

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National Institute on Drug Abuse (NIDA)

NIH

Sponsor Role collaborator

Wake Forest University Health Sciences

OTHER

Sponsor Role lead

Responsible Party

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Responsibility Role SPONSOR

Principal Investigators

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Beth Reboussin, PhD

Role: PRINCIPAL_INVESTIGATOR

Wake Forest University Health Sciences

Locations

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Wake Forest University Health Sciences

Winston-Salem, North Carolina, United States

Site Status

Countries

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United States

Provided Documents

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Document Type: Study Protocol and Statistical Analysis Plan

View Document

Document Type: Informed Consent Form

View Document

Other Identifiers

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R01DA053209

Identifier Type: NIH

Identifier Source: secondary_id

View Link

IRB00111438

Identifier Type: -

Identifier Source: org_study_id

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