Trial Outcomes & Findings for Cannabis Edibles Packaging Imagery Experiment (NCT NCT06358144)
NCT ID: NCT06358144
Last Updated: 2025-06-08
Results Overview
One item to assess the appeal of the product. Results will be reported as mean for all products within condition. Question: How appealing is this product to you? Response options: (0) Not at all appealing to (10) Very appealing
Recruitment status
COMPLETED
Study phase
NA
Target enrollment
1260 participants
Primary outcome timeframe
After exposure to product packaging - up to 1 min
Results posted on
2025-06-08
Participant Flow
Participants were recruited from online survey panels.
Approximately 50% of the participants reported using waterpipe within the past year; the remaining 50% of the sample consisted of not-past-year users and never users.
Participant milestones
| Measure |
No Imagery (Control)
Four edible product packages (gummies, chocolate, mints, cookies) without any added packaging imagery.
No Imagery (Control): Participants in the control condition will see the same four product packages, but without any added imagery.
|
Flavor Imagery
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a flavor theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Nature Imagery
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a nature theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Medical Imagery
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a medical theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Animal Imagery
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in an animal theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
|---|---|---|---|---|---|
|
Overall Study
STARTED
|
254
|
244
|
245
|
252
|
265
|
|
Overall Study
COMPLETED
|
254
|
244
|
245
|
252
|
265
|
|
Overall Study
NOT COMPLETED
|
0
|
0
|
0
|
0
|
0
|
Reasons for withdrawal
Withdrawal data not reported
Baseline Characteristics
Cannabis Edibles Packaging Imagery Experiment
Baseline characteristics by cohort
| Measure |
No Imagery (Control)
n=254 Participants
Four edible product packages (gummies, chocolate, mints, cookies) without any added packaging imagery.
No Imagery (Control): Participants in the control condition will see the same four product packages, but without any added imagery.
|
Flavor Imagery
n=244 Participants
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a flavor theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Nature Imagery
n=245 Participants
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a nature theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Medical Imagery
n=252 Participants
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a medical theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Animal Imagery
n=265 Participants
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in an animal theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Total
n=1260 Participants
Total of all reporting groups
|
|---|---|---|---|---|---|---|
|
Age, Continuous
|
42.7 Years
STANDARD_DEVIATION 13.0 • n=5 Participants
|
41.7 Years
STANDARD_DEVIATION 13.2 • n=7 Participants
|
42.6 Years
STANDARD_DEVIATION 13.5 • n=5 Participants
|
40.9 Years
STANDARD_DEVIATION 13.2 • n=4 Participants
|
42.9 Years
STANDARD_DEVIATION 13.2 • n=21 Participants
|
42.2 Years
STANDARD_DEVIATION 13.2 • n=10 Participants
|
|
Sex: Female, Male
Female
|
152 Participants
n=5 Participants
|
136 Participants
n=7 Participants
|
148 Participants
n=5 Participants
|
137 Participants
n=4 Participants
|
135 Participants
n=21 Participants
|
708 Participants
n=10 Participants
|
|
Sex: Female, Male
Male
|
102 Participants
n=5 Participants
|
108 Participants
n=7 Participants
|
97 Participants
n=5 Participants
|
115 Participants
n=4 Participants
|
130 Participants
n=21 Participants
|
552 Participants
n=10 Participants
|
|
Ethnicity (NIH/OMB)
Hispanic or Latino
|
42 Participants
n=5 Participants
|
49 Participants
n=7 Participants
|
49 Participants
n=5 Participants
|
52 Participants
n=4 Participants
|
43 Participants
n=21 Participants
|
235 Participants
n=10 Participants
|
|
Ethnicity (NIH/OMB)
Not Hispanic or Latino
|
212 Participants
n=5 Participants
|
195 Participants
n=7 Participants
|
196 Participants
n=5 Participants
|
200 Participants
n=4 Participants
|
222 Participants
n=21 Participants
|
1025 Participants
n=10 Participants
|
|
Ethnicity (NIH/OMB)
Unknown or Not Reported
|
0 Participants
n=5 Participants
|
0 Participants
n=7 Participants
|
0 Participants
n=5 Participants
|
0 Participants
n=4 Participants
|
0 Participants
n=21 Participants
|
0 Participants
n=10 Participants
|
|
Race (NIH/OMB)
American Indian or Alaska Native
|
5 Participants
n=5 Participants
|
3 Participants
n=7 Participants
|
4 Participants
n=5 Participants
|
6 Participants
n=4 Participants
|
1 Participants
n=21 Participants
|
19 Participants
n=10 Participants
|
|
Race (NIH/OMB)
Asian
|
4 Participants
n=5 Participants
|
10 Participants
n=7 Participants
|
3 Participants
n=5 Participants
|
6 Participants
n=4 Participants
|
1 Participants
n=21 Participants
|
24 Participants
n=10 Participants
|
|
Race (NIH/OMB)
Native Hawaiian or Other Pacific Islander
|
0 Participants
n=5 Participants
|
0 Participants
n=7 Participants
|
0 Participants
n=5 Participants
|
0 Participants
n=4 Participants
|
1 Participants
n=21 Participants
|
1 Participants
n=10 Participants
|
|
Race (NIH/OMB)
Black or African American
|
49 Participants
n=5 Participants
|
46 Participants
n=7 Participants
|
54 Participants
n=5 Participants
|
54 Participants
n=4 Participants
|
60 Participants
n=21 Participants
|
263 Participants
n=10 Participants
|
|
Race (NIH/OMB)
White
|
178 Participants
n=5 Participants
|
166 Participants
n=7 Participants
|
156 Participants
n=5 Participants
|
158 Participants
n=4 Participants
|
186 Participants
n=21 Participants
|
844 Participants
n=10 Participants
|
|
Race (NIH/OMB)
More than one race
|
9 Participants
n=5 Participants
|
4 Participants
n=7 Participants
|
9 Participants
n=5 Participants
|
9 Participants
n=4 Participants
|
6 Participants
n=21 Participants
|
37 Participants
n=10 Participants
|
|
Race (NIH/OMB)
Unknown or Not Reported
|
9 Participants
n=5 Participants
|
15 Participants
n=7 Participants
|
19 Participants
n=5 Participants
|
19 Participants
n=4 Participants
|
10 Participants
n=21 Participants
|
72 Participants
n=10 Participants
|
|
Region of Enrollment
United States
|
254 participants
n=5 Participants
|
244 participants
n=7 Participants
|
245 participants
n=5 Participants
|
252 participants
n=4 Participants
|
265 participants
n=21 Participants
|
1260 participants
n=10 Participants
|
PRIMARY outcome
Timeframe: After exposure to product packaging - up to 1 minOne item to assess the appeal of the product. Results will be reported as mean for all products within condition. Question: How appealing is this product to you? Response options: (0) Not at all appealing to (10) Very appealing
Outcome measures
| Measure |
No Imagery (Control)
n=254 Participants
Four edible product packages (gummies, chocolate, mints, cookies) without any added packaging imagery.
No Imagery (Control): Participants in the control condition will see the same four product packages, but without any added imagery.
|
Flavor Imagery
n=244 Participants
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a flavor theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Nature Imagery
n=245 Participants
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a nature theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Medical Imagery
n=252 Participants
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a medical theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Animal Imagery
n=265 Participants
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in an animal theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
|---|---|---|---|---|---|
|
Product Appeal Scoring
|
5.54 Score on a scale
Standard Error 0.17
|
6.11 Score on a scale
Standard Error 0.18
|
5.73 Score on a scale
Standard Error 0.18
|
5.70 Score on a scale
Standard Error 0.19
|
5.75 Score on a scale
Standard Error 0.18
|
PRIMARY outcome
Timeframe: After exposure to product packaging - up to 1 minOne item to assess appeal of the packaging of the product. Results will be reported as mean for all products within condition. Question: How appealing is this packaging to you? Response options: (0) Not at all appealing to (10) Very appealing
Outcome measures
| Measure |
No Imagery (Control)
n=254 Participants
Four edible product packages (gummies, chocolate, mints, cookies) without any added packaging imagery.
No Imagery (Control): Participants in the control condition will see the same four product packages, but without any added imagery.
|
Flavor Imagery
n=244 Participants
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a flavor theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Nature Imagery
n=245 Participants
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a nature theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Medical Imagery
n=252 Participants
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a medical theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Animal Imagery
n=265 Participants
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in an animal theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
|---|---|---|---|---|---|
|
Package Appeal Scoring
|
5.67 Score on a scale
Standard Error 0.17
|
6.50 Score on a scale
Standard Error 0.17
|
6.12 Score on a scale
Standard Error 0.17
|
5.73 Score on a scale
Standard Error 0.19
|
6.05 Score on a scale
Standard Error 0.17
|
PRIMARY outcome
Timeframe: After exposure to product packaging - up to 1 minAfter exposure to product packaging; 1 min One item to assess participants' opinions of safety of the product. Results will be reported as the number of each type of response. Question: How safe do you think it would be to eat the edible in this package? Response options: (1) Completely unsafe, (2) Somewhat unsafe, (3) Somewhat safe, (4) Completely safe
Outcome measures
| Measure |
No Imagery (Control)
n=1014 Number of responses on scale 1-4
Four edible product packages (gummies, chocolate, mints, cookies) without any added packaging imagery.
No Imagery (Control): Participants in the control condition will see the same four product packages, but without any added imagery.
|
Flavor Imagery
n=975 Number of responses on scale 1-4
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a flavor theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Nature Imagery
n=979 Number of responses on scale 1-4
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a nature theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Medical Imagery
n=1006 Number of responses on scale 1-4
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a medical theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Animal Imagery
n=1060 Number of responses on scale 1-4
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in an animal theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
|---|---|---|---|---|---|
|
Product Harm Perceptions (Absolute) Scoring
(1) Completely unsafe
|
93 Number of responses on scale 1-4
|
62 Number of responses on scale 1-4
|
70 Number of responses on scale 1-4
|
104 Number of responses on scale 1-4
|
101 Number of responses on scale 1-4
|
|
Product Harm Perceptions (Absolute) Scoring
(2) Somewhat unsafe
|
115 Number of responses on scale 1-4
|
99 Number of responses on scale 1-4
|
113 Number of responses on scale 1-4
|
95 Number of responses on scale 1-4
|
100 Number of responses on scale 1-4
|
|
Product Harm Perceptions (Absolute) Scoring
(3) Somewhat safe
|
464 Number of responses on scale 1-4
|
447 Number of responses on scale 1-4
|
471 Number of responses on scale 1-4
|
440 Number of responses on scale 1-4
|
467 Number of responses on scale 1-4
|
|
Product Harm Perceptions (Absolute) Scoring
(4) Completely safe
|
342 Number of responses on scale 1-4
|
367 Number of responses on scale 1-4
|
325 Number of responses on scale 1-4
|
367 Number of responses on scale 1-4
|
392 Number of responses on scale 1-4
|
PRIMARY outcome
Timeframe: After exposure to product packaging - up to 1 minOne item to assess participants' opinions of product safety based on the packaging. Results will be reported as the number of each type of response. Question: How much does this packaging make you think this edible is safe to consume? Response options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot
Outcome measures
| Measure |
No Imagery (Control)
n=1014 Number of responses on scale 1-4
Four edible product packages (gummies, chocolate, mints, cookies) without any added packaging imagery.
No Imagery (Control): Participants in the control condition will see the same four product packages, but without any added imagery.
|
Flavor Imagery
n=974 Number of responses on scale 1-4
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a flavor theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Nature Imagery
n=1079 Number of responses on scale 1-4
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a nature theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Medical Imagery
n=1007 Number of responses on scale 1-4
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a medical theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Animal Imagery
n=1057 Number of responses on scale 1-4
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in an animal theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
|---|---|---|---|---|---|
|
Package Harm Perceptions (Absolute) Scoring
(1) Not at all
|
162 Number of responses on scale 1-4
|
110 Number of responses on scale 1-4
|
129 Number of responses on scale 1-4
|
126 Number of responses on scale 1-4
|
158 Number of responses on scale 1-4
|
|
Package Harm Perceptions (Absolute) Scoring
(2) A little
|
183 Number of responses on scale 1-4
|
152 Number of responses on scale 1-4
|
199 Number of responses on scale 1-4
|
162 Number of responses on scale 1-4
|
157 Number of responses on scale 1-4
|
|
Package Harm Perceptions (Absolute) Scoring
(3) Somewhat
|
393 Number of responses on scale 1-4
|
396 Number of responses on scale 1-4
|
467 Number of responses on scale 1-4
|
409 Number of responses on scale 1-4
|
420 Number of responses on scale 1-4
|
|
Package Harm Perceptions (Absolute) Scoring
(4) A lot
|
276 Number of responses on scale 1-4
|
316 Number of responses on scale 1-4
|
284 Number of responses on scale 1-4
|
310 Number of responses on scale 1-4
|
322 Number of responses on scale 1-4
|
PRIMARY outcome
Timeframe: After exposure to product packaging - up to 1 minOne question will assess the participant's willingness to try the product shown. Results will be reported as the number of each type of response. Question: How interested would you be in a free sample of this product? Response options: (1) Not at all; (2) Slightly; (3) Somewhat; (4) Moderately; (5) Very
Outcome measures
| Measure |
No Imagery (Control)
n=1016 Number of responses on scale 1-5
Four edible product packages (gummies, chocolate, mints, cookies) without any added packaging imagery.
No Imagery (Control): Participants in the control condition will see the same four product packages, but without any added imagery.
|
Flavor Imagery
n=974 Number of responses on scale 1-5
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a flavor theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Nature Imagery
n=980 Number of responses on scale 1-5
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a nature theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Medical Imagery
n=1008 Number of responses on scale 1-5
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a medical theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Animal Imagery
n=1059 Number of responses on scale 1-5
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in an animal theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
|---|---|---|---|---|---|
|
Willingness to Try Free Sample Scoring
(1) Not at all
|
213 Number of responses on scale 1-5
|
205 Number of responses on scale 1-5
|
232 Number of responses on scale 1-5
|
191 Number of responses on scale 1-5
|
238 Number of responses on scale 1-5
|
|
Willingness to Try Free Sample Scoring
(2) Slightly
|
105 Number of responses on scale 1-5
|
87 Number of responses on scale 1-5
|
78 Number of responses on scale 1-5
|
71 Number of responses on scale 1-5
|
83 Number of responses on scale 1-5
|
|
Willingness to Try Free Sample Scoring
(3) Somewhat
|
146 Number of responses on scale 1-5
|
148 Number of responses on scale 1-5
|
156 Number of responses on scale 1-5
|
174 Number of responses on scale 1-5
|
146 Number of responses on scale 1-5
|
|
Willingness to Try Free Sample Scoring
(4) Moderately
|
184 Number of responses on scale 1-5
|
168 Number of responses on scale 1-5
|
170 Number of responses on scale 1-5
|
176 Number of responses on scale 1-5
|
184 Number of responses on scale 1-5
|
|
Willingness to Try Free Sample Scoring
(5) Very
|
368 Number of responses on scale 1-5
|
366 Number of responses on scale 1-5
|
344 Number of responses on scale 1-5
|
396 Number of responses on scale 1-5
|
408 Number of responses on scale 1-5
|
PRIMARY outcome
Timeframe: After exposure to product packaging - up to 1 minOne item to assess the participants' willingness to try the product based on the packaging. Results will be reported as the number of each type of response. Question: How much does seeing this packaging make you want to try this edible? Response options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot
Outcome measures
| Measure |
No Imagery (Control)
n=1015 Number of responses on scale 1-4
Four edible product packages (gummies, chocolate, mints, cookies) without any added packaging imagery.
No Imagery (Control): Participants in the control condition will see the same four product packages, but without any added imagery.
|
Flavor Imagery
n=975 Number of responses on scale 1-4
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a flavor theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Nature Imagery
n=977 Number of responses on scale 1-4
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a nature theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Medical Imagery
n=1003 Number of responses on scale 1-4
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a medical theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Animal Imagery
n=1060 Number of responses on scale 1-4
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in an animal theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
|---|---|---|---|---|---|
|
Willingness to Try Product Scoring
(1) Not at all
|
241 Number of responses on scale 1-4
|
201 Number of responses on scale 1-4
|
238 Number of responses on scale 1-4
|
216 Number of responses on scale 1-4
|
272 Number of responses on scale 1-4
|
|
Willingness to Try Product Scoring
(2) A little
|
197 Number of responses on scale 1-4
|
173 Number of responses on scale 1-4
|
176 Number of responses on scale 1-4
|
143 Number of responses on scale 1-4
|
158 Number of responses on scale 1-4
|
|
Willingness to Try Product Scoring
(3) Somewhat
|
295 Number of responses on scale 1-4
|
286 Number of responses on scale 1-4
|
275 Number of responses on scale 1-4
|
329 Number of responses on scale 1-4
|
302 Number of responses on scale 1-4
|
|
Willingness to Try Product Scoring
(4) A lot
|
282 Number of responses on scale 1-4
|
315 Number of responses on scale 1-4
|
288 Number of responses on scale 1-4
|
315 Number of responses on scale 1-4
|
328 Number of responses on scale 1-4
|
SECONDARY outcome
Timeframe: After exposure to product packaging - up to 1 minOne item to assess the participants' assessment of the product packaging's potential appeal to children. Results will be reported as mean for all products within condition. Question: How appealing do you think this packaging would be to children? Response options: (0) Not at all appealing to (10) Very appealing
Outcome measures
| Measure |
No Imagery (Control)
n=254 Participants
Four edible product packages (gummies, chocolate, mints, cookies) without any added packaging imagery.
No Imagery (Control): Participants in the control condition will see the same four product packages, but without any added imagery.
|
Flavor Imagery
n=244 Participants
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a flavor theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Nature Imagery
n=245 Participants
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a nature theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Medical Imagery
n=252 Participants
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a medical theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Animal Imagery
n=265 Participants
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in an animal theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
|---|---|---|---|---|---|
|
Appeal to Children Scoring
|
4.73 Score on a scale
Standard Error 0.17
|
5.62 Score on a scale
Standard Error 0.16
|
4.94 Score on a scale
Standard Error 0.17
|
4.62 Score on a scale
Standard Error 0.17
|
5.87 Score on a scale
Standard Error 0.17
|
SECONDARY outcome
Timeframe: After exposure to product packaging - up to 1 minOne question assessing participants' opinions of safety of the product compared to other, similar, products. Results will be reported as the number of each type of response. Question: Compared to other edible products on the market, how safe do you think the edible in this package is? Response options: (1) Much less safe; (2) Somewhat less safe; (3) As safe; (4) Somewhat safer; (5) Much safer
Outcome measures
| Measure |
No Imagery (Control)
n=1016 Number of responses on scale 1-5
Four edible product packages (gummies, chocolate, mints, cookies) without any added packaging imagery.
No Imagery (Control): Participants in the control condition will see the same four product packages, but without any added imagery.
|
Flavor Imagery
n=976 Number of responses on scale 1-5
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a flavor theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Nature Imagery
n=979 Number of responses on scale 1-5
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a nature theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Medical Imagery
n=1008 Number of responses on scale 1-5
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a medical theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
Animal Imagery
n=1057 Number of responses on scale 1-5
Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in an animal theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
|
|---|---|---|---|---|---|
|
Harm Perceptions (Relative) Scoring
(1) Much less safe
|
79 Number of responses on scale 1-5
|
53 Number of responses on scale 1-5
|
56 Number of responses on scale 1-5
|
84 Number of responses on scale 1-5
|
86 Number of responses on scale 1-5
|
|
Harm Perceptions (Relative) Scoring
(2) Somewhat less safe
|
72 Number of responses on scale 1-5
|
54 Number of responses on scale 1-5
|
71 Number of responses on scale 1-5
|
64 Number of responses on scale 1-5
|
62 Number of responses on scale 1-5
|
|
Harm Perceptions (Relative) Scoring
(3) As safe
|
522 Number of responses on scale 1-5
|
469 Number of responses on scale 1-5
|
492 Number of responses on scale 1-5
|
433 Number of responses on scale 1-5
|
526 Number of responses on scale 1-5
|
|
Harm Perceptions (Relative) Scoring
(4) Somewhat safer
|
210 Number of responses on scale 1-5
|
244 Number of responses on scale 1-5
|
201 Number of responses on scale 1-5
|
226 Number of responses on scale 1-5
|
211 Number of responses on scale 1-5
|
|
Harm Perceptions (Relative) Scoring
(5) Much safer
|
133 Number of responses on scale 1-5
|
156 Number of responses on scale 1-5
|
159 Number of responses on scale 1-5
|
201 Number of responses on scale 1-5
|
172 Number of responses on scale 1-5
|
OTHER_PRE_SPECIFIED outcome
Timeframe: After exposure to product packaging - up to 1 minOne item to assess the participants' perceptions of the quality of the product. Results will be reported as the number of each type of response. Question: To what extent do you agree or disagree that this looks like a good quality product? Response options: (1) Strongly disagree to (5) Strongly agree
Outcome measures
Outcome data not reported
OTHER_PRE_SPECIFIED outcome
Timeframe: After exposure to product packaging - up to 1 minOne item to assess the participants' perceptions of the taste of the product. Results will be reported as the number of each type of response. Question: To what extent do you agree or disagree that this edible might taste good? Response options: (1) Strongly disagree to (5) Strongly agree
Outcome measures
Outcome data not reported
OTHER_PRE_SPECIFIED outcome
Timeframe: After exposure to product packaging - up to 1 minOne item to asses the participants' perceptions of the healthfulness of the product based on the packaging. Results will be reported as the number of each type of response. Question: How much does this packaging make you think this edible is healthy? Response options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot
Outcome measures
Outcome data not reported
Adverse Events
No Imagery (Control)
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Flavor Imagery
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Nature Imagery
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Medical Imagery
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Animal Imagery
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Serious adverse events
Adverse event data not reported
Other adverse events
Adverse event data not reported
Additional Information
Beth Reboussin, PhD
Wake Forest University Health Sciences
Phone: 336-713-5213
Email: [email protected]
Results disclosure agreements
- Principal investigator is a sponsor employee
- Publication restrictions are in place