Testing "Ultraprocessed" Front-of-package Label Among Brazilian Consumers

NCT ID: NCT05842460

Last Updated: 2023-08-14

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

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Recruitment Status

COMPLETED

Clinical Phase

NA

Total Enrollment

1007 participants

Study Classification

INTERVENTIONAL

Study Start Date

2023-05-24

Study Completion Date

2023-06-28

Brief Summary

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The goal of this experiment is to test the effects an "ultraprocessed" warning label on foods and beverages among Brazilian consumers. The main questions it aims to answer are:

* Do "ultraprocessed" warnings affect Brazilian consumers' intention to purchase products?
* Do "ultraprocessed" warnings affect Brazilian consumers' product perceptions?

Participants will see images of four products carrying either nutrient warning labels (which are currently mandatory in Brazil) or nutrient warning labels alongside an experimental warning label informing that the product is ultraprocessed. Participants will then answer survey questions about each product. Researchers will compare responses between both arms to determine if the "ultraprocessed" warning significantly changes the effect of nutrient warnings.

Detailed Description

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Conditions

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Dietary Exposure

Study Design

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Allocation Method

RANDOMIZED

Intervention Model

PARALLEL

Primary Study Purpose

PREVENTION

Blinding Strategy

NONE

Study Groups

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Nutrient warnings

Individuals in this trial arm will see images of products carrying nutrient warnings that are currently included in Brazil's front-of-package labeling scheme.

Group Type ACTIVE_COMPARATOR

Nutrient warning labels

Intervention Type BEHAVIORAL

Inclusion of nutrient warning labels, which are currently mandatory in Brazil, to images of food products.

Nutrient and ultraprocessed warnings

Individuals in this trial arm will see images of products carrying nutrient warnings that are currently included in Brazil's front-of-package labeling scheme and an experimental warning stating that the product is ultraprocessed.

Group Type EXPERIMENTAL

Nutrient and ultraprocessed warning labels

Intervention Type BEHAVIORAL

Inclusion of nutrient warning labels, which are currently mandatory in Brazil, and an experimental ultraprocessed warning label to images of food products.

Interventions

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Nutrient warning labels

Inclusion of nutrient warning labels, which are currently mandatory in Brazil, to images of food products.

Intervention Type BEHAVIORAL

Nutrient and ultraprocessed warning labels

Inclusion of nutrient warning labels, which are currently mandatory in Brazil, and an experimental ultraprocessed warning label to images of food products.

Intervention Type BEHAVIORAL

Eligibility Criteria

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Inclusion Criteria

* 18 years or older,
* residing in Brazil,
* responsible for at least 50% of the household's grocery purchases.

Exclusion Criteria

* involvement in any pre-testing.
Minimum Eligible Age

18 Years

Eligible Sex

ALL

Accepts Healthy Volunteers

Yes

Sponsors

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The Bloomberg Family Foundation, Inc.

OTHER

Sponsor Role collaborator

University of North Carolina, Chapel Hill

OTHER

Sponsor Role lead

Responsible Party

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Responsibility Role SPONSOR

Principal Investigators

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Lindsey Taillie, PhD

Role: PRINCIPAL_INVESTIGATOR

University of North Carolina, Chapel Hill

Locations

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University of North Carolina at Chapel Hill

Chapel Hill, North Carolina, United States

Site Status

Countries

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United States

References

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Cotter T, Kotov A, Wang S, Murukutla N. 'Warning: ultra-processed' - A call for warnings on foods that aren't really foods. BMJ Glob Health. 2021 Dec;6(12):e007240. doi: 10.1136/bmjgh-2021-007240. No abstract available.

Reference Type BACKGROUND
PMID: 34933866 (View on PubMed)

Romero Ferreiro C, Lora Pablos D, Gomez de la Camara A. Two Dimensions of Nutritional Value: Nutri-Score and NOVA. Nutrients. 2021 Aug 13;13(8):2783. doi: 10.3390/nu13082783.

Reference Type BACKGROUND
PMID: 34444941 (View on PubMed)

D'Angelo Campos A, Ng SW, Duran AC, Khandpur N, Taillie LS, Christon FO, Hall MG. "Warning: ultra-processed": an online experiment examining the impact of ultra-processed warning labels on consumers' product perceptions and behavioral intentions. Int J Behav Nutr Phys Act. 2024 Oct 9;21(1):115. doi: 10.1186/s12966-024-01664-w.

Reference Type DERIVED
PMID: 39385224 (View on PubMed)

Provided Documents

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Document Type: Statistical Analysis Plan

View Document

Related Links

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Other Identifiers

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23-0151

Identifier Type: -

Identifier Source: org_study_id

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