Estimating the Short-term Effectiveness of Online Advertisements for Improving Health

NCT ID: NCT03439553

Last Updated: 2018-02-20

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

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Recruitment Status

COMPLETED

Clinical Phase

NA

Total Enrollment

2000000 participants

Study Classification

INTERVENTIONAL

Study Start Date

2015-04-16

Study Completion Date

2017-07-01

Brief Summary

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Bing ads designed to encourage people to adopt healthier practices (e.g., stop smoking, become physically active, stop consuming harmful content) are shown using the advertising system, to test which ads are more effective as apparent in the subsequent queries to Bing submitted by users who saw the ads.

Detailed Description

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Conditions

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Anorexia Obesity Smoking Cessation

Study Design

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Allocation Method

RANDOMIZED

Intervention Model

PARALLEL

Primary Study Purpose

SUPPORTIVE_CARE

Blinding Strategy

DOUBLE

Participants Investigators

Study Groups

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Intervention

People shown ads with referral to target websites.

Group Type EXPERIMENTAL

Ads display with target websites

Intervention Type BEHAVIORAL

Ads are shown, but users are referred to control websites.

Intervention with control websites

People shown ads with referral to control websites.

Group Type ACTIVE_COMPARATOR

Ads display with control websites

Intervention Type BEHAVIORAL

Ads are shown, but users are referred to control websites.

Control

People who make target queries, but are not shown the ads.

Group Type NO_INTERVENTION

No interventions assigned to this group

Interventions

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Ads display with target websites

Ads are shown, but users are referred to control websites.

Intervention Type BEHAVIORAL

Ads display with control websites

Ads are shown, but users are referred to control websites.

Intervention Type BEHAVIORAL

Eligibility Criteria

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Inclusion Criteria

* Use of the Bing ad system with target phrases.

Exclusion Criteria

* None
Eligible Sex

ALL

Accepts Healthy Volunteers

Yes

Sponsors

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Schneider Children's Medical Center, Israel

OTHER

Sponsor Role collaborator

Interdisciplinary Center Herzliya

OTHER

Sponsor Role collaborator

Microsoft Research

INDUSTRY

Sponsor Role lead

Responsible Party

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Responsibility Role SPONSOR

Locations

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Microsoft Research Israel

Herzliya, , Israel

Site Status

Countries

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Israel

References

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Yom-Tov E, Brunstein-Klomek A, Mandel O, Hadas A, Fennig S. Inducing Behavioral Change in Seekers of Pro-Anorexia Content Using Internet Advertisements: Randomized Controlled Trial. JMIR Ment Health. 2018 Feb 22;5(1):e6. doi: 10.2196/mental.8212.

Reference Type DERIVED
PMID: 29472176 (View on PubMed)

Other Identifiers

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177

Identifier Type: -

Identifier Source: org_study_id

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