Estimating the Short-term Effectiveness of Online Advertisements for Improving Health
NCT ID: NCT03439553
Last Updated: 2018-02-20
Study Results
The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.
Basic Information
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COMPLETED
NA
2000000 participants
INTERVENTIONAL
2015-04-16
2017-07-01
Brief Summary
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Detailed Description
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Conditions
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Study Design
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RANDOMIZED
PARALLEL
SUPPORTIVE_CARE
DOUBLE
Study Groups
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Intervention
People shown ads with referral to target websites.
Ads display with target websites
Ads are shown, but users are referred to control websites.
Intervention with control websites
People shown ads with referral to control websites.
Ads display with control websites
Ads are shown, but users are referred to control websites.
Control
People who make target queries, but are not shown the ads.
No interventions assigned to this group
Interventions
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Ads display with target websites
Ads are shown, but users are referred to control websites.
Ads display with control websites
Ads are shown, but users are referred to control websites.
Eligibility Criteria
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Inclusion Criteria
Exclusion Criteria
ALL
Yes
Sponsors
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Schneider Children's Medical Center, Israel
OTHER
Interdisciplinary Center Herzliya
OTHER
Microsoft Research
INDUSTRY
Responsible Party
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Locations
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Microsoft Research Israel
Herzliya, , Israel
Countries
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References
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Yom-Tov E, Brunstein-Klomek A, Mandel O, Hadas A, Fennig S. Inducing Behavioral Change in Seekers of Pro-Anorexia Content Using Internet Advertisements: Randomized Controlled Trial. JMIR Ment Health. 2018 Feb 22;5(1):e6. doi: 10.2196/mental.8212.
Other Identifiers
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177
Identifier Type: -
Identifier Source: org_study_id
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