Fresh Start Experiment

NCT ID: NCT02411032

Last Updated: 2017-05-03

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

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Recruitment Status

COMPLETED

Clinical Phase

NA

Total Enrollment

13323 participants

Study Classification

INTERVENTIONAL

Study Start Date

2015-04-30

Study Completion Date

2015-10-31

Brief Summary

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The investigators are proposing an experiment to help Humana investigate when to launch programs or send messages that are designed to improve customers' engagement. The investigators' past research has shown that certain life events and calendar events (e.g., a job change, a birthday, a holiday, Monday) feel like a "fresh start" to people and have the potential to motivate them to begin pursuing their health goals (e.g., exercising, starting a diet, quitting smoking).

Detailed Description

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The investigators are proposing an experiment to help Humana investigate when to launch programs or send messages that are designed to improve customers' engagement. The investigators' past research has shown that certain life events and calendar events (e.g., a job change, a birthday, a holiday, Monday) feel like a "fresh start" to people and have the potential to motivate them to begin pursuing their health goals (e.g., exercising, starting a diet, quitting smoking). In this experiment, the investigators will test (a) whether Humana can increase the effectiveness of its messages by sending them to customers around fresh starts moments and (b) whether highlighting a recent fresh start event in Humana's messages can further increase customer engagement.

Conditions

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Diabetes Hypertension

Study Design

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Allocation Method

RANDOMIZED

Intervention Model

FACTORIAL

Primary Study Purpose

PREVENTION

Blinding Strategy

SINGLE

Participants

Study Groups

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Reminder control

Customers receive a mailing on a random day, which does not coincide with any of the predictable fresh start events.

Group Type EXPERIMENTAL

Reminder

Intervention Type BEHAVIORAL

Customer gets mailing that reminds them to take their medication.

Birthday framed

Customers receive a mailing on the most recent Wednesday before the customers' birthday, and the mailing frames the customers' birthday by emphasizing a fresh start associated with the customers' birthday.

Group Type EXPERIMENTAL

Fresh start

Intervention Type BEHAVIORAL

Customers receive a mailing around a fresh start event: New Year's or birthday

Fresh start framing

Intervention Type BEHAVIORAL

The fresh start event will be highlighted in the mailings.

New Year's framed

Customers receive a mailing on 1/21/15, and the mailing frames the customers' birthday by emphasizing a fresh start associated with the customers' birthday.

Group Type EXPERIMENTAL

Fresh start

Intervention Type BEHAVIORAL

Customers receive a mailing around a fresh start event: New Year's or birthday

Fresh start framing

Intervention Type BEHAVIORAL

The fresh start event will be highlighted in the mailings.

Birthday un-framed

Customers receive a mailing on the most recent Wednesday before the customers' birthday, but the mailing does not frame the customers' birthday.

Group Type EXPERIMENTAL

Fresh start

Intervention Type BEHAVIORAL

Customers receive a mailing around a fresh start event: New Year's or birthday

New Year's un-framed

Customers receive a mailing on 1/21/15, but the mailing does not frame New Year's.

Group Type EXPERIMENTAL

Fresh start

Intervention Type BEHAVIORAL

Customers receive a mailing around a fresh start event: New Year's or birthday

Interventions

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Reminder

Customer gets mailing that reminds them to take their medication.

Intervention Type BEHAVIORAL

Fresh start

Customers receive a mailing around a fresh start event: New Year's or birthday

Intervention Type BEHAVIORAL

Fresh start framing

The fresh start event will be highlighted in the mailings.

Intervention Type BEHAVIORAL

Eligibility Criteria

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Inclusion Criteria

* customers of our insurance company partner

Exclusion Criteria

* none
Minimum Eligible Age

18 Years

Eligible Sex

ALL

Accepts Healthy Volunteers

No

Sponsors

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University of Pennsylvania

OTHER

Sponsor Role lead

Responsible Party

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Katherine Milkman

Assistant Professor

Responsibility Role PRINCIPAL_INVESTIGATOR

Principal Investigators

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Katherine Milkman, Ph.D

Role: PRINCIPAL_INVESTIGATOR

University of Pennsylvania

Locations

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University of Pennsylvania

Philadelphia, Pennsylvania, United States

Site Status

Countries

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United States

Other Identifiers

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820768

Identifier Type: -

Identifier Source: org_study_id

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