Study Results
The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.
Basic Information
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COMPLETED
NA
13323 participants
INTERVENTIONAL
2015-04-30
2015-10-31
Brief Summary
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Detailed Description
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Conditions
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Study Design
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RANDOMIZED
FACTORIAL
PREVENTION
SINGLE
Study Groups
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Reminder control
Customers receive a mailing on a random day, which does not coincide with any of the predictable fresh start events.
Reminder
Customer gets mailing that reminds them to take their medication.
Birthday framed
Customers receive a mailing on the most recent Wednesday before the customers' birthday, and the mailing frames the customers' birthday by emphasizing a fresh start associated with the customers' birthday.
Fresh start
Customers receive a mailing around a fresh start event: New Year's or birthday
Fresh start framing
The fresh start event will be highlighted in the mailings.
New Year's framed
Customers receive a mailing on 1/21/15, and the mailing frames the customers' birthday by emphasizing a fresh start associated with the customers' birthday.
Fresh start
Customers receive a mailing around a fresh start event: New Year's or birthday
Fresh start framing
The fresh start event will be highlighted in the mailings.
Birthday un-framed
Customers receive a mailing on the most recent Wednesday before the customers' birthday, but the mailing does not frame the customers' birthday.
Fresh start
Customers receive a mailing around a fresh start event: New Year's or birthday
New Year's un-framed
Customers receive a mailing on 1/21/15, but the mailing does not frame New Year's.
Fresh start
Customers receive a mailing around a fresh start event: New Year's or birthday
Interventions
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Reminder
Customer gets mailing that reminds them to take their medication.
Fresh start
Customers receive a mailing around a fresh start event: New Year's or birthday
Fresh start framing
The fresh start event will be highlighted in the mailings.
Eligibility Criteria
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Inclusion Criteria
Exclusion Criteria
18 Years
ALL
No
Sponsors
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University of Pennsylvania
OTHER
Responsible Party
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Katherine Milkman
Assistant Professor
Principal Investigators
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Katherine Milkman, Ph.D
Role: PRINCIPAL_INVESTIGATOR
University of Pennsylvania
Locations
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University of Pennsylvania
Philadelphia, Pennsylvania, United States
Countries
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Other Identifiers
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820768
Identifier Type: -
Identifier Source: org_study_id
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