Message Testing for Tobacco-Related Corrective Statements
NCT ID: NCT01282008
Last Updated: 2019-12-20
Study Results
The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.
Basic Information
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COMPLETED
627 participants
OBSERVATIONAL
2011-01-21
Brief Summary
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This document outlines the study design and procedures to be used to evaluate a series of corrective statements to augment consumer knowledge and beliefs about smoking as related to past actions of tobacco companies. The statements were ordered by a U.S. Federal Court in U.S. v. Philip Morris USA, Inc., and are intended to target potential misperceptions resultant of past marketing and promotion practices undertaken by the tobacco industry.
OBJECTIVES:
The U.S. Department of Justice has asked NCI to take the lead on developing and testing corrective statements with adult and youth audiences to ensure both message comprehension and avoidance of unintended consequences of message exposure, such as boomerang effects, smoking triggers, or knowledge gaps.
The court has identified five areas that the statements shall address:
1. The adverse health effects of smoking;
2. The addictiveness of smoking and nicotine;
3. The lack of any significant health benefit from smoking low tar, light, ultra light, mild, and natural cigarettes;
4. The tobacco industry s manipulation of cigarette design and composition to ensure optimum nicotine delivery;
5. The adverse health effects of secondhand smoke.
ELIGIBILITY:
Message testing will be undertaken with the following audiences:
* Current smokers (with an oversample of low socioeconomic status individuals)
* General population nonsmokers and former smokers (with an oversample of low socioeconomic status individuals)
* Spanish-speaking Hispanics
* Youth age 14-17
DESIGN:
Both qualitative and quantitative methods (focus groups and post-test comparison group Web-enabled surveys) will be used to develop and test a range of corrective statements in the five areas outlined by the court.
* Focus group participants: 48-64
* Survey participants: 2500
Detailed Description
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This document outlines the study design and procedures to be used to evaluate a series of corrective statements to augment consumer knowledge and beliefs about smoking as related to past actions of tobacco companies. The statements were ordered by a U.S. Federal Court in U.S. v. Philip Morris USA, Inc., and are intended to target potential misperceptions resultant of past marketing and promotion practices undertaken by the tobacco industry.
OBJECTIVES:
The U.S. Department of Justice has asked NCI to take the lead on developing and testing corrective statements with adult and youth audiences to ensure both message comprehension and avoidance of unintended consequences of message exposure, such as boomerang effects, smoking triggers, or knowledge gaps.
The court has identified five areas that the statements shall address:
1. The adverse health effects of smoking;
2. The addictiveness of smoking and nicotine;
3. The lack of any significant health benefit from smoking low tar, light, ultra light, mild, and natural cigarettes;
4. The tobacco industry s manipulation of cigarette design and composition to ensure optimum nicotine delivery;
5. The adverse health effects of secondhand smoke.
ELIGIBILITY:
Message testing will be undertaken with the following audiences:
* Current smokers (with an oversample of low socioeconomic status individuals)
* General population nonsmokers and former smokers (with an oversample of low socioeconomic status individuals)
* Spanish-speaking Hispanics
* Youth age 14-17
DESIGN:
Both qualitative and quantitative methods (focus groups and post-test comparison group Web-enabled surveys) will be used to develop and test a range of corrective statements in the five areas outlined by the court.
* Focus group participants: 48-64
* Survey participants: 2500
Conditions
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Keywords
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Study Design
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CASE_ONLY
CROSS_SECTIONAL
Study Groups
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Focus Groups
Focus Groups about smoking messages
No interventions assigned to this group
Eligibility Criteria
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Inclusion Criteria
* Youth current smokers, former smokers, and never smokers
* Youth male and female genders
* Youth of all race/ethnicity categories, including: White, Black/African American, Asian, Hispanic/Latino, American Indian/Alaskan Native, Native Hawaiian/Pacific Islander
Exclusion Criteria
* Media
* Advertising, market research
* Public health or health promotion
* An employee of the Federal Govemment who works at HHS or DoJ
* The tobacco or alcohol industries
14 Years
17 Years
ALL
No
Sponsors
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National Cancer Institute (NCI)
NIH
Responsible Party
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Principal Investigators
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Kelly D Blake, D.Sc.
Role: PRINCIPAL_INVESTIGATOR
National Cancer Institute (NCI)
Locations
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National Cancer Institute (NCI), 9000 Rockville Pike
Bethesda, Maryland, United States
Countries
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References
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Ayanian JZ, Cleary PD. Perceived risks of heart disease and cancer among cigarette smokers. JAMA. 1999 Mar 17;281(11):1019-21. doi: 10.1001/jama.281.11.1019.
Evans WD, Crankshaw E, Nimsch C, Morgan-Lopez A, Farrelly MC, Allen J. Media and secondhand smoke exposure: results from a national survey. Am J Health Behav. 2006 Jan-Feb;30(1):62-71. doi: 10.5555/ajhb.2006.30.1.62.
Stryker JE, Moriarty CM, Jensen JD. Effects of newspaper coverage on public knowledge about modifiable cancer risks. Health Commun. 2008 Jul;23(4):380-90. doi: 10.1080/10410230802229894.
Other Identifiers
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11-C-N067
Identifier Type: -
Identifier Source: secondary_id
999911067
Identifier Type: -
Identifier Source: org_study_id