A RCT to Determine the Effect of ENDS Flavor Availability on Abstinence Within Smokers

NCT ID: NCT07172438

Last Updated: 2025-10-08

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

Get a concise snapshot of the trial, including recruitment status, study phase, enrollment targets, and key timeline milestones.

Recruitment Status

RECRUITING

Clinical Phase

NA

Total Enrollment

1950 participants

Study Classification

INTERVENTIONAL

Study Start Date

2025-09-17

Study Completion Date

2026-12-31

Brief Summary

Review the sponsor-provided synopsis that highlights what the study is about and why it is being conducted.

The overall purpose of this study will be to assess primary combustible cigarette users' abstinence from smoking their usual brand of combustible cigarettes at the end of the study, when provided with an electronic nicotine delivery system (ENDS) power unit (2) and varying levels of access to tobacco-flavored, menthol-flavored, or non-tobacco/non-menthol-flavored cartridge-based e-liquids (collectively referred to as the investigational product) within their assigned study arm over a three-month (ninety-day) period.

Detailed Description

Dive into the extended narrative that explains the scientific background, objectives, and procedures in greater depth.

This will be a multi-site, open-label, randomized controlled trial to evaluate the rate of end-of-study abstinence of healthy adult consumers of combustible cigarettes when provided an electronic nicotine delivery system over a three-month (ninety-day) ambulatory study period.

Potential participants will be recruited and enrolled at 27 sites across the United States. Ipsos will recruit participants in person (e.g., through mall intercepts) at each site or by telephone from existing databases of previous research participants. Based on meeting eligibility requirements, participants will be required to read and sign an Informed Consent Form and to attend a site visit to complete enrollment.

At the Enrollment Visit, participants will be randomized to one of the three study arms. All participants will begin the study with a one-week Trial Period. This Trial Period will allow participants to sample the available flavor(s) within their assigned study arm.

All participants will attend mandatory follow-up site visits on Day 0, Day 30, Day 60, and Day 90, with the option of changing to a different flavor among the available flavors based upon their assigned study arm, if applicable. In the first four weeks of the study, participants in Study Arms 1 and 2 may also attend optional site visits on Day 7, Day 14, and Day 21, with the option of changing flavors among those available in their assigned study arm. All site visits will record the number of study investigational product cartridges dispensed, in addition to all used and unused investigational product cartridges returned.

During the three-month ambulatory study period, participants will be free to use the study investigational product and any other tobacco or nicotine products as desired. The electronic nicotine delivery system (Version 2) power unit technology will measure their puffing topography during use (including puff duration and the time interval between puffs). The puffing topography data will be automatically transferred to a secure online database via a Bluetooth transfer application using the provided smartphone.

Participants will be invited to complete daily, weekly, and monthly surveys, using a mobile application installed on the provided smartphone. Surveys will collect data on:

1. The number of cigarettes smoked the previous day
2. Current flavor use
3. Product liking
4. Number of cigarette quit attempts
5. Use of other tobacco or nicotine products
6. Intent to substitute their usual brand combustible cigarettes for the study investigational product (e.g., gradual, complete, or future intent)
7. Social and environmental factors influencing switching intent

At the conclusion of the ambulatory study period, all participants will return to the study sites for a close-out period and will then be discharged from the study.

Conditions

See the medical conditions and disease areas that this research is targeting or investigating.

Smoking Tobacco

Study Design

Understand how the trial is structured, including allocation methods, masking strategies, primary purpose, and other design elements.

Allocation Method

RANDOMIZED

Intervention Model

PARALLEL

Primary Study Purpose

OTHER

Blinding Strategy

NONE

Study Groups

Review each arm or cohort in the study, along with the interventions and objectives associated with them.

Tobacco, Menthol, Non Tobacco Non Menthol Flavors

Participants can choose between tobacco, menthol, and non-tobacco non-menthol flavor variants at one nicotine level (5%).

Group Type ACTIVE_COMPARATOR

P2611222

Intervention Type OTHER

Menthol flavor

P2615022

Intervention Type OTHER

Non-tobacco non-menthol flavor

P2615122

Intervention Type OTHER

Non-tobacco non-menthol flavor

P2613422

Intervention Type OTHER

Tobacco flavor

Tobacco and Menthol Flavor

Participants can choose between tobacco and menthol flavor variants at one nicotine level (5%).

Group Type ACTIVE_COMPARATOR

P2611222

Intervention Type OTHER

Menthol flavor

P2613422

Intervention Type OTHER

Tobacco flavor

Tobacco Flavor

Participants can use a tobacco flavor variant at one nicotine level (5%).

Group Type ACTIVE_COMPARATOR

P2613422

Intervention Type OTHER

Tobacco flavor

Interventions

Learn about the drugs, procedures, or behavioral strategies being tested and how they are applied within this trial.

P2611222

Menthol flavor

Intervention Type OTHER

P2615022

Non-tobacco non-menthol flavor

Intervention Type OTHER

P2615122

Non-tobacco non-menthol flavor

Intervention Type OTHER

P2613422

Tobacco flavor

Intervention Type OTHER

Eligibility Criteria

Check the participation requirements, including inclusion and exclusion rules, age limits, and whether healthy volunteers are accepted.

Inclusion Criteria

1. Able to read, understand, and are willing to sign an Informed Consent Form (ICF) and complete questionnaires written in English
2. Generally healthy male or female, between 21 and 65 years of age, inclusive, at the time of consent
3. All female (assigned at birth) candidate participants who agree during the pre-screener to receive and take a home pregnancy test prior to the SEV, and who affirm at the SEV that they are not pregnant or intending to become pregnant.

NOTE: Participants who identify as "intersex" or "unknown" during screening, will be offered the opportunity to receive a pregnancy test if they wish to take one.
4. Currently smoke at least 10 cigarettes on smoking days in the past 30 days
5. Smoke cigarettes regularly for at least 12 months
6. Smoke cigarettes on 15 or more of the past 30 days
7. Smoked at least 100 cigarettes in their lifetime prior to the screening and enrollment visit.
8. Must indicate smoking factory-made filtered menthol and/or non-menthol cigarettes as their primary nicotine product (Occasional use of other tobacco- or nicotine-containing products is acceptable)
9. Indicate a willingness to use ENDS
10. Agree to participate in the study and to abide by the study restrictions and requirements, as described in the informed concent form (ICF)

Exclusion Criteria

1. Female participants who are pregnant or breastfeeding or planning to become pregnant or start breastfeeding within the next 6 months based on self-report.
2. Female participants who self-report not using adequate methods to prevent pregnancy
3. Persons with pacemakers or other embedded electronic medical devices fitted
4. Persons who self-report heart disease, high blood pressure, diabetes, cancer, Chronic Obstructive Pulmonary Disease, emphysema, asthma or other lung/breathing conditions, a previous history of heart attack or stroke, or are taking medication for depression.
5. Persons who self-report they are allergic/sensitive to cosmetics or fragrances or to any ingredient listed in Vuse commercial products or similar products, including those listed below:

1. Carvone (L-)
2. Benzyl alcohol
6. Participants who have used ENDS, nicotine pouch or smokeless tobacco (i.e., chewing tobacco, snus, or snuff) products on 5 or more days in the past 30 days
7. Participants who have used ENDS, nicotine pouch or smokeless tobacco products more than 100 times in their lifetime
8. Participants who have used a nicotine replacement therapy (NRT) product or a prescription drug to help stop smoking (e.g., varenicline, bupropion) in the past 30 days.
9. Employee of a company that manufactures tobacco or ENDS products
10. Persons who are personally, have household members, or have close family or friends in litigation with a company that manufactures tobacco or ENDS products
11. Have taken part in a tobacco/nicotine research study in the past 30 days
Minimum Eligible Age

21 Years

Maximum Eligible Age

65 Years

Eligible Sex

ALL

Accepts Healthy Volunteers

Yes

Sponsors

Meet the organizations funding or collaborating on the study and learn about their roles.

RAI Services Company

INDUSTRY

Sponsor Role lead

Responsible Party

Identify the individual or organization who holds primary responsibility for the study information submitted to regulators.

Responsibility Role SPONSOR

Principal Investigators

Learn about the lead researchers overseeing the trial and their institutional affiliations.

Melissa Tapia, Ph.D.

Role: STUDY_DIRECTOR

RAIS Service Co

Locations

Explore where the study is taking place and check the recruitment status at each participating site.

CRG Test America-Phoenix

Chandler, Arizona, United States

Site Status RECRUITING

C&C-Fort Smith

Fort Smith, Arkansas, United States

Site Status RECRUITING

Research America Orlando

Altamonte Springs, Florida, United States

Site Status RECRUITING

C&C-Tampa

Clearwater, Florida, United States

Site Status RECRUITING

Sago Orlando

Maitland, Florida, United States

Site Status RECRUITING

CRG Test America-Pembroke Pines

Miami, Florida, United States

Site Status RECRUITING

CRG Test America-Ormond Beach

Ormond Beach, Florida, United States

Site Status RECRUITING

C&C-Plantation

Plantation, Florida, United States

Site Status RECRUITING

C&C-Sebring

Sebring, Florida, United States

Site Status RECRUITING

C&C-Tallahassee

Tallahassee, Florida, United States

Site Status RECRUITING

CRG Test America-Tampa

Tampa, Florida, United States

Site Status RECRUITING

C&C-Lombard

Lombard, Illinois, United States

Site Status RECRUITING

C&C-Troy

Troy, Michigan, United States

Site Status RECRUITING

CRG Test America-St. Peters

City of Saint Peters, Missouri, United States

Site Status RECRUITING

C&C-Richmond Heights

St Louis, Missouri, United States

Site Status RECRUITING

Sago St. Louis

St Louis, Missouri, United States

Site Status RECRUITING

Sago Philadelphia

Philadelphia, Pennsylvania, United States

Site Status RECRUITING

C&C-Philadelphia

Philadelphia, Pennsylvania, United States

Site Status RECRUITING

Southern Solutions Knoxville

Knoxville, Tennessee, United States

Site Status RECRUITING

C&C-Arlington

Arlington, Texas, United States

Site Status RECRUITING

Sago Dallas

Dallas, Texas, United States

Site Status RECRUITING

CRG Test America-Grapevine

Grapevine, Texas, United States

Site Status RECRUITING

Sago Houston

Houston, Texas, United States

Site Status RECRUITING

C&C-Humble

Humble, Texas, United States

Site Status RECRUITING

C&C-Mesquite

Mesquite, Texas, United States

Site Status RECRUITING

C&C-San Antonio

San Antonio, Texas, United States

Site Status RECRUITING

C&C-San Antonio

San Antonio, Texas, United States

Site Status RECRUITING

Countries

Review the countries where the study has at least one active or historical site.

United States

Central Contacts

Reach out to these primary contacts for questions about participation or study logistics.

Montgomery Hedgecock

Role: CONTACT

336-741-3761

Other Identifiers

Review additional registry numbers or institutional identifiers associated with this trial.

PHCB3US20256

Identifier Type: -

Identifier Source: org_study_id

More Related Trials

Additional clinical trials that may be relevant based on similarity analysis.