Short, Animated Storytelling (SAS) for Addiction Stigma Reduction

NCT ID: NCT06705205

Last Updated: 2025-09-03

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

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Recruitment Status

COMPLETED

Clinical Phase

NA

Total Enrollment

13397 participants

Study Classification

INTERVENTIONAL

Study Start Date

2025-07-03

Study Completion Date

2025-08-22

Brief Summary

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Stigma towards people with addiction is a well-documented problem that negatively impacts help-seeking, treatment and recovery. Social contact with people recovering from addiction can promote empathy and reduce stigma, but social contact is difficult to scale. Short, animated storytelling (SAS) is a novel health communication approach that scales easily because it can leapfrog barriers associated with language, culture, literacy and education levels. This study will investigate if a SAS video intervention can be used to reduce stigma, boost optimism and hope, and increasing empathy towards people with addiction. The study will also explore mechanisms of action of SAS interventions, by measuring the contribution of sound design to the effect of the intervention.

Detailed Description

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Conditions

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Social Stigma Towards People With Addiction

Study Design

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Allocation Method

RANDOMIZED

Intervention Model

PARALLEL

Primary Study Purpose

PREVENTION

Blinding Strategy

DOUBLE

Investigators Outcome Assessors

Study Groups

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SAS video full intervention group

Participants view the full SAS video intervention with sound on Day 1.

Group Type EXPERIMENTAL

SAS video

Intervention Type OTHER

The intervention is a short, animated storytelling video, with soundtrack, aimed at reducing addiction stigma.

SAS video partial intervention (without sound)

Participants view the partial SAS video intervention without sound on Day 1.

Group Type EXPERIMENTAL

SAS video

Intervention Type OTHER

The intervention is a short, animated storytelling video, with soundtrack, aimed at reducing addiction stigma.

Active Control Group

Participants read written information about addiction prevalence

Group Type NO_INTERVENTION

No interventions assigned to this group

Interventions

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SAS video

The intervention is a short, animated storytelling video, with soundtrack, aimed at reducing addiction stigma.

Intervention Type OTHER

Other Intervention Names

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short animated storytelling video

Eligibility Criteria

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Inclusion Criteria

* Adults with basic English proficiency between the ages of 18-49

Exclusion Criteria

* None
Minimum Eligible Age

18 Years

Maximum Eligible Age

49 Years

Eligible Sex

ALL

Accepts Healthy Volunteers

Yes

Sponsors

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Alexander von Humboldt Association

OTHER

Sponsor Role collaborator

Stanford Center for Digital Health

UNKNOWN

Sponsor Role collaborator

Stanford University

OTHER

Sponsor Role lead

Responsible Party

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Maya Adam

Clinical Associate Professor of Pediatrics

Responsibility Role PRINCIPAL_INVESTIGATOR

Principal Investigators

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Maya Adam, MD, PhD

Role: PRINCIPAL_INVESTIGATOR

Stanford University

Locations

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Stanford University

Stanford, California, United States

Site Status

Countries

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United States

References

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Adam M, Klapow M, Greuel M, Seeff M, Rohr JK, Gordon A, Amsalem D, Barnighausen T. Short, Animated Storytelling Video to Reduce Addiction Stigma in 13,500 Participants Across Multiple Countries Through an Online Approach: Protocol for a Randomized Controlled Trial. JMIR Res Protoc. 2025 May 5;14:e73382. doi: 10.2196/73382.

Reference Type DERIVED
PMID: 40324168 (View on PubMed)

Other Identifiers

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76457

Identifier Type: -

Identifier Source: org_study_id

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