Trial Outcomes & Findings for Online Food and Beverage Labels and Vending Machine Selections (NCT NCT05432271)

NCT ID: NCT05432271

Last Updated: 2023-12-20

Results Overview

Participants will select a beverage to purchase from the online vending machine. Outcome is binary: purchased a beverage with calories or not.

Recruitment status

COMPLETED

Study phase

NA

Target enrollment

8145 participants

Primary outcome timeframe

The survey will take up to 20 minutes.

Results posted on

2023-12-20

Participant Flow

Participant milestones

Participant milestones
Measure
Control
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Overall Study
STARTED
1627
1639
1623
1633
1623
Overall Study
COMPLETED
1627
1639
1623
1633
1623
Overall Study
NOT COMPLETED
0
0
0
0
0

Reasons for withdrawal

Withdrawal data not reported

Baseline Characteristics

Online Food and Beverage Labels and Vending Machine Selections

Baseline characteristics by cohort

Baseline characteristics by cohort
Measure
Control
n=1593 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1590 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Total
n=7945 Participants
Total of all reporting groups
Age, Customized
Age in years · 18-29
310 Participants
n=5 Participants
311 Participants
n=7 Participants
324 Participants
n=5 Participants
317 Participants
n=4 Participants
343 Participants
n=21 Participants
1605 Participants
n=10 Participants
Age, Customized
Age in years · 30-44
419 Participants
n=5 Participants
382 Participants
n=7 Participants
402 Participants
n=5 Participants
408 Participants
n=4 Participants
408 Participants
n=21 Participants
2019 Participants
n=10 Participants
Age, Customized
Age in years · 45-59
426 Participants
n=5 Participants
394 Participants
n=7 Participants
385 Participants
n=5 Participants
374 Participants
n=4 Participants
389 Participants
n=21 Participants
1968 Participants
n=10 Participants
Age, Customized
Age in years · >=60
438 Participants
n=5 Participants
500 Participants
n=7 Participants
477 Participants
n=5 Participants
491 Participants
n=4 Participants
447 Participants
n=21 Participants
2353 Participants
n=10 Participants
Sex/Gender, Customized
Gender · Female
814 Participants
n=5 Participants
799 Participants
n=7 Participants
825 Participants
n=5 Participants
844 Participants
n=4 Participants
796 Participants
n=21 Participants
4078 Participants
n=10 Participants
Sex/Gender, Customized
Gender · Male
757 Participants
n=5 Participants
773 Participants
n=7 Participants
746 Participants
n=5 Participants
729 Participants
n=4 Participants
774 Participants
n=21 Participants
3779 Participants
n=10 Participants
Sex/Gender, Customized
Gender · Nonbinary or another gender
22 Participants
n=5 Participants
15 Participants
n=7 Participants
17 Participants
n=5 Participants
17 Participants
n=4 Participants
17 Participants
n=21 Participants
88 Participants
n=10 Participants
Ethnicity (NIH/OMB)
Hispanic or Latino
295 Participants
n=5 Participants
235 Participants
n=7 Participants
270 Participants
n=5 Participants
246 Participants
n=4 Participants
251 Participants
n=21 Participants
1297 Participants
n=10 Participants
Ethnicity (NIH/OMB)
Not Hispanic or Latino
1298 Participants
n=5 Participants
1352 Participants
n=7 Participants
1318 Participants
n=5 Participants
1344 Participants
n=4 Participants
1335 Participants
n=21 Participants
6647 Participants
n=10 Participants
Ethnicity (NIH/OMB)
Unknown or Not Reported
0 Participants
n=5 Participants
0 Participants
n=7 Participants
0 Participants
n=5 Participants
0 Participants
n=4 Participants
1 Participants
n=21 Participants
1 Participants
n=10 Participants
Race (NIH/OMB)
American Indian or Alaska Native
26 Participants
n=5 Participants
27 Participants
n=7 Participants
25 Participants
n=5 Participants
24 Participants
n=4 Participants
17 Participants
n=21 Participants
119 Participants
n=10 Participants
Race (NIH/OMB)
Asian
30 Participants
n=5 Participants
32 Participants
n=7 Participants
42 Participants
n=5 Participants
50 Participants
n=4 Participants
42 Participants
n=21 Participants
196 Participants
n=10 Participants
Race (NIH/OMB)
Native Hawaiian or Other Pacific Islander
9 Participants
n=5 Participants
6 Participants
n=7 Participants
7 Participants
n=5 Participants
5 Participants
n=4 Participants
9 Participants
n=21 Participants
36 Participants
n=10 Participants
Race (NIH/OMB)
Black or African American
193 Participants
n=5 Participants
206 Participants
n=7 Participants
196 Participants
n=5 Participants
186 Participants
n=4 Participants
183 Participants
n=21 Participants
964 Participants
n=10 Participants
Race (NIH/OMB)
White
1209 Participants
n=5 Participants
1200 Participants
n=7 Participants
1212 Participants
n=5 Participants
1223 Participants
n=4 Participants
1223 Participants
n=21 Participants
6067 Participants
n=10 Participants
Race (NIH/OMB)
More than one race
66 Participants
n=5 Participants
64 Participants
n=7 Participants
55 Participants
n=5 Participants
53 Participants
n=4 Participants
66 Participants
n=21 Participants
304 Participants
n=10 Participants
Race (NIH/OMB)
Unknown or Not Reported
60 Participants
n=5 Participants
52 Participants
n=7 Participants
51 Participants
n=5 Participants
49 Participants
n=4 Participants
47 Participants
n=21 Participants
259 Participants
n=10 Participants
Education
High school diploma or less
417 Participants
n=5 Participants
401 Participants
n=7 Participants
426 Participants
n=5 Participants
437 Participants
n=4 Participants
436 Participants
n=21 Participants
2117 Participants
n=10 Participants
Education
Some college
409 Participants
n=5 Participants
361 Participants
n=7 Participants
337 Participants
n=5 Participants
367 Participants
n=4 Participants
340 Participants
n=21 Participants
1814 Participants
n=10 Participants
Education
College graduate or associate degree
596 Participants
n=5 Participants
650 Participants
n=7 Participants
639 Participants
n=5 Participants
627 Participants
n=4 Participants
614 Participants
n=21 Participants
3126 Participants
n=10 Participants
Education
Graduate degree
171 Participants
n=5 Participants
175 Participants
n=7 Participants
186 Participants
n=5 Participants
159 Participants
n=4 Participants
197 Participants
n=21 Participants
888 Participants
n=10 Participants

PRIMARY outcome

Timeframe: The survey will take up to 20 minutes.

Population: Participants were excluded from this outcome if a) they requested their data be excluded after being debriefed about the purpose of the study, b) they finished the survey too quickly (i.e., faster than 191.2 seconds which was 1/3 of the median completion time in a soft launch of the survey), or they were missing on this outcome (n=2).

Participants will select a beverage to purchase from the online vending machine. Outcome is binary: purchased a beverage with calories or not.

Outcome measures

Outcome measures
Measure
Control
n=1592 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1589 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Number of Participants Purchasing Beverages With Calories
1005 Participants
765 Participants
763 Participants
748 Participants
847 Participants

PRIMARY outcome

Timeframe: The survey will take up to 20 minutes.

Population: Participants were excluded from this outcome if a) they requested their data be excluded after being debriefed about the purpose of the study, b) they finished the survey too quickly (i.e., faster than 191.2 seconds which was 1/3 of the median completion time in a soft launch of the survey), c) they were missing on this outcome (n=2), or d) they did not choose a beverage with calories.

Participants will select a beverage to purchase from the online vending machine. Outcome is calories in beverage chosen to purchase - only for those participants who chose a beverage with calories.

Outcome measures

Outcome measures
Measure
Control
n=1005 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=765 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=763 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=748 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=847 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Calories Purchased From Beverages, if Beverage With Calories Chosen
199 Beverage calories
Standard Deviation 84
190 Beverage calories
Standard Deviation 90
196 Beverage calories
Standard Deviation 87
184 Beverage calories
Standard Deviation 92
183 Beverage calories
Standard Deviation 93

PRIMARY outcome

Timeframe: The survey will take up to 20 minutes.

Population: Participants were excluded from analysis if a) they requested their data be excluded after being debriefed about the purpose of the study or b) they finished the survey too quickly (i.e., faster than 191.2 seconds which was 1/3 of the median completion time in a soft launch of the survey).

Participants will select a snack to purchase from the online vending machine. Outcome is calories in snacks chosen to purchase.

Outcome measures

Outcome measures
Measure
Control
n=1593 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1590 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Calories Purchased From Snacks
183 Snack calories
Standard Deviation 69
170 Snack calories
Standard Deviation 62
169 Snack calories
Standard Deviation 63
164 Snack calories
Standard Deviation 68
169 Snack calories
Standard Deviation 67

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

Participants will select a beverage to purchase in the virtual store. Outcome is percentage of people selecting a healthy beverage (green labeled in the traffic light condition)

Outcome measures

Outcome measures
Measure
Control
n=1592 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1589 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Likelihood of Selecting a Healthy Beverage
311 Participants
526 Participants
601 Participants
473 Participants
412 Participants

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

Participants will select a beverage to purchase in the virtual store. Outcome is percentage of people selecting a moderately healthy beverage (yellow labeled in the traffic light condition)

Outcome measures

Outcome measures
Measure
Control
n=1592 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1589 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Likelihood of Selecting a Moderately Healthy Beverage
459 Participants
471 Participants
420 Participants
564 Participants
549 Participants

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

Participants will select a beverage to purchase in the virtual store. Outcome is percentage of people selecting a less healthy beverage (red labeled in the traffic light condition)

Outcome measures

Outcome measures
Measure
Control
n=1592 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1589 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Likelihood of Selecting a Less Healthy Beverage
822 Participants
590 Participants
567 Participants
552 Participants
626 Participants

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

Participants will select a snack to purchase in the virtual store. Outcome is percentage of people selecting a healthy snack (green labeled in the traffic light condition)

Outcome measures

Outcome measures
Measure
Control
n=1593 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1590 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Likelihood of Selecting a Healthy Snack
268 Participants
480 Participants
494 Participants
384 Participants
427 Participants

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

Participants will select a snack to purchase in the virtual store. Outcome is percentage of people selecting a moderately healthy snack (yellow labeled in the traffic light condition)

Outcome measures

Outcome measures
Measure
Control
n=1593 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1590 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Likelihood of Selecting a Moderately Healthy Snack
677 Participants
619 Participants
673 Participants
733 Participants
706 Participants

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

Participants will select a snack to purchase in the virtual store. Outcome is percentage of people selecting a less healthy snack (red labeled in the traffic light condition)

Outcome measures

Outcome measures
Measure
Control
n=1593 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1590 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Likelihood of Selecting a Less Healthy Snack
648 Participants
488 Participants
421 Participants
473 Participants
454 Participants

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

Participants will select a beverage to purchase from the online vending machine. Outcome is saturated fat in beverage chosen to purchase.

Outcome measures

Outcome measures
Measure
Control
n=1592 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1589 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Saturated Fat Purchased From Beverages
0 grams
Interval 0.0 to 0.0
0 grams
Interval 0.0 to 0.0
0 grams
Interval 0.0 to 0.0
0 grams
Interval 0.0 to 0.0
0 grams
Interval 0.0 to 0.0

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

Participants will select a beverage to purchase from the online vending machine. Outcome is sodium in beverage chosen to purchase.

Outcome measures

Outcome measures
Measure
Control
n=1592 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1589 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Sodium Purchased From Beverages
94 milligrams
Standard Deviation 82
81 milligrams
Standard Deviation 85
71 milligrams
Standard Deviation 82
88 milligrams
Standard Deviation 88
93 milligrams
Standard Deviation 88

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

Participants will select a beverage to purchase from the online vending machine. Outcome is total sugar in beverage chosen to purchase.

Outcome measures

Outcome measures
Measure
Control
n=1592 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1589 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Total Sugar Purchased From Beverages
33 grams
Standard Deviation 31
24 grams
Standard Deviation 30
24 grams
Standard Deviation 30
22 grams
Standard Deviation 30
25 grams
Standard Deviation 30

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

Participants will select a snack to purchase from the online vending machine. Outcome is saturated fat in snack chosen to purchase.

Outcome measures

Outcome measures
Measure
Control
n=1593 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1590 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Saturated Fat Purchased From Snacks
2.2 grams
Standard Deviation 1.9
1.8 grams
Standard Deviation 1.8
1.6 grams
Standard Deviation 1.7
1.7 grams
Standard Deviation 1.8
1.6 grams
Standard Deviation 1.8

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

Participants will select a snack to purchase from the online vending machine. Outcome is sodium in snack chosen to purchase.

Outcome measures

Outcome measures
Measure
Control
n=1593 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1590 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Sodium Purchased From Snacks
150 milligrams
Standard Deviation 74
153 milligrams
Standard Deviation 67
153 milligrams
Standard Deviation 68
142 milligrams
Standard Deviation 73
144 milligrams
Standard Deviation 74

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

Participants will select a snack to purchase from the online vending machine. Outcome is total sugar in snack chosen to purchase.

Outcome measures

Outcome measures
Measure
Control
n=1593 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1590 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Total Sugar Purchased From Snacks
12 grams
Standard Deviation 14
9 grams
Standard Deviation 13
8 grams
Standard Deviation 13
9 grams
Standard Deviation 13
9 grams
Standard Deviation 14

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

This variable will be measured on a 5-point Likert scale ranging from "very unhealthy" to "very healthy".

Outcome measures

Outcome measures
Measure
Control
n=1592 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1590 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Perceived Healthiness of a Healthy Beverage
3.8 units on a 1-5 scale
Standard Deviation 0.9
4.0 units on a 1-5 scale
Standard Deviation 0.9
4.0 units on a 1-5 scale
Standard Deviation 1.0
4.0 units on a 1-5 scale
Standard Deviation 1.0
4.0 units on a 1-5 scale
Standard Deviation 1.0

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

This variable will be measured on a 5-point Likert scale ranging from "very unhealthy" to "very healthy".

Outcome measures

Outcome measures
Measure
Control
n=1593 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1590 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Perceived Healthiness of a Moderately Healthy Beverage
3.7 units on a 1-5 scale
Standard Deviation 1.0
3.5 units on a 1-5 scale
Standard Deviation 1.0
3.3 units on a 1-5 scale
Standard Deviation 1.0
3.6 units on a 1-5 scale
Standard Deviation 1.0
3.7 units on a 1-5 scale
Standard Deviation 1.0

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

This variable will be measured on a 5-point Likert scale ranging from "very unhealthy" to "very healthy".

Outcome measures

Outcome measures
Measure
Control
n=1593 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1590 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Perceived Healthiness of a Less Healthy Beverage
3.4 units on a 1-5 scale
Standard Deviation 1.1
3.2 units on a 1-5 scale
Standard Deviation 1.1
2.7 units on a 1-5 scale
Standard Deviation 1.2
3.0 units on a 1-5 scale
Standard Deviation 1.1
2.8 units on a 1-5 scale
Standard Deviation 1.2

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

This variable will be measured on a 5-point Likert scale ranging from "very unhealthy" to "very healthy".

Outcome measures

Outcome measures
Measure
Control
n=1593 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1590 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Perceived Healthiness of a Healthy Snack
3.3 units on a 1-5 scale
Standard Deviation 1.0
3.4 units on a 1-5 scale
Standard Deviation 1.0
3.6 units on a 1-5 scale
Standard Deviation 1.1
2.9 units on a 1-5 scale
Standard Deviation 1.0
3.1 units on a 1-5 scale
Standard Deviation 1.0

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

This variable will be measured on a 5-point Likert scale ranging from "very unhealthy" to "very healthy".

Outcome measures

Outcome measures
Measure
Control
n=1593 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1590 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Perceived Healthiness of a Moderately Healthy Snack
2.7 units on a 1-5 scale
Standard Deviation 1.0
2.7 units on a 1-5 scale
Standard Deviation 1.0
2.7 units on a 1-5 scale
Standard Deviation 1.0
2.6 units on a 1-5 scale
Standard Deviation 1.0
2.4 units on a 1-5 scale
Standard Deviation 1.0

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

This variable will be measured on a 5-point Likert scale ranging from "very unhealthy" to "very healthy".

Outcome measures

Outcome measures
Measure
Control
n=1593 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1588 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Perceived Healthiness of a Less Healthy Snack
2.3 units on a 1-5 scale
Standard Deviation 1.0
2.3 units on a 1-5 scale
Standard Deviation 1.0
2.0 units on a 1-5 scale
Standard Deviation 1.0
2.2 units on a 1-5 scale
Standard Deviation 1.0
2.0 units on a 1-5 scale
Standard Deviation 1.0

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

Participants will respond "yes," "no," or "not sure" to the item: "When you were selecting a beverage and a snack, did you notice any other nutrition labels on or next to the products?"

Outcome measures

Outcome measures
Measure
Control
n=1591 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1585 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1585 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1590 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1583 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Noticing Trial Labels
No
859 Participants
675 Participants
635 Participants
623 Participants
459 Participants
Noticing Trial Labels
Yes
538 Participants
692 Participants
711 Participants
772 Participants
960 Participants
Noticing Trial Labels
Not sure
194 Participants
218 Participants
239 Participants
195 Participants
164 Participants

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

Participants will respond on a 5-point scale ranging from "Not at all" to "A great deal" to the item: "How much did you use this label to help you decide what beverage to buy?"

Outcome measures

Outcome measures
Measure
Control
n=1593 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1590 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Degree of Perceived Label Influence on Beverage Selection
2.6 units on a 1-5 scale
Standard Deviation 1.3
2.4 units on a 1-5 scale
Standard Deviation 1.3
2.6 units on a 1-5 scale
Standard Deviation 1.3
2.8 units on a 1-5 scale
Standard Deviation 1.4
3.0 units on a 1-5 scale
Standard Deviation 1.4

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

Participants will respond on a 5-point scale ranging from "Not at all" to "A great deal" to the item: "How much did you use this label to help you decide what snack to buy?"

Outcome measures

Outcome measures
Measure
Control
n=1593 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1590 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Degree of Perceived Label Influence on Snack Selection
2.4 units on a 1-5 scale
Standard Deviation 1.3
2.4 units on a 1-5 scale
Standard Deviation 1.3
2.6 units on a 1-5 scale
Standard Deviation 1.3
2.8 units on a 1-5 scale
Standard Deviation 1.4
3.0 units on a 1-5 scale
Standard Deviation 1.4

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

Item: "How much do you trust or distrust the information on this label?". Responses will be measured on a 5-point Likert scale from "completely distrust" to "completely trust".

Outcome measures

Outcome measures
Measure
Control
n=1593 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1590 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Trust in Labels
3.8 units on a 1-5 scale
Standard Deviation 1.0
3.5 units on a 1-5 scale
Standard Deviation 0.9
3.6 units on a 1-5 scale
Standard Deviation 1.0
3.7 units on a 1-5 scale
Standard Deviation 0.9
3.8 units on a 1-5 scale
Standard Deviation 0.9

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

We will examine the average reactance to the label (said the label is trying to manipulate me, or annoys me). Each reactance item will be scored on a 5-pt likert scale from "not at all" to "a great deal".

Outcome measures

Outcome measures
Measure
Control
n=1593 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1590 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Reactance to Labels
1.9 units on a 1-5 scale
Standard Deviation 1.0
2.0 units on a 1-5 scale
Standard Deviation 1.1
2.2 units on a 1-5 scale
Standard Deviation 1.1
2.0 units on a 1-5 scale
Standard Deviation 1.1
2.1 units on a 1-5 scale
Standard Deviation 1.1

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

Item: "How much does this label grab your attention?". Responses will be measured on a 5-point Likert scale from "not at all" to "a great deal".

Outcome measures

Outcome measures
Measure
Control
n=1593 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1590 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1586 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Attention to Labels
3.3 units on a 1-5 scale
Standard Deviation 1.2
3.2 units on a 1-5 scale
Standard Deviation 1.2
3.4 units on a 1-5 scale
Standard Deviation 1.2
3.5 units on a 1-5 scale
Standard Deviation 1.2
3.5 units on a 1-5 scale
Standard Deviation 1.2

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

Item: "To what extent did you learn something new from this label?". Responses will be measured on a 5-point Likert scale from "not at all" to "a great deal".

Outcome measures

Outcome measures
Measure
Control
n=1593 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1590 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Learned From Labels
2.7 units on a 1-5 scale
Standard Deviation 1.2
2.8 units on a 1-5 scale
Standard Deviation 1.3
3.1 units on a 1-5 scale
Standard Deviation 1.2
3.5 units on a 1-5 scale
Standard Deviation 1.2
3.2 units on a 1-5 scale
Standard Deviation 1.2

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

Item: "How much does this label make you think about the health effects of food and beverages?". Responses will be measured on a 5-point Likert scale from "not at all" to "a great deal"

Outcome measures

Outcome measures
Measure
Control
n=1593 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1590 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Thinking About Health Effects
3.2 units on a 1-5 scale
Standard Deviation 1.2
3.0 units on a 1-5 scale
Standard Deviation 1.3
3.3 units on a 1-5 scale
Standard Deviation 1.2
3.4 units on a 1-5 scale
Standard Deviation 1.3
3.5 units on a 1-5 scale
Standard Deviation 1.2

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

We will examine if they said the label discourages them from choosing unhealthy products. This item will be scored on a 5-pt likert scale from "not at all" to "a great deal"

Outcome measures

Outcome measures
Measure
Control
n=1593 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1586 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1589 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Perceived Discouragement
2.7 units on a 1-5 scale
Standard Deviation 1.3
2.5 units on a 1-5 scale
Standard Deviation 1.3
2.9 units on a 1-5 scale
Standard Deviation 1.3
3.1 units on a 1-5 scale
Standard Deviation 1.3
3.2 units on a 1-5 scale
Standard Deviation 1.3

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

We will examine if they said the label encourages them to choose healthy products. This item will be scored on a 5-pt likert scale from "not at all" to "a great deal"

Outcome measures

Outcome measures
Measure
Control
n=1593 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1586 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1590 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Perceived Encouragement
3.0 units on a 1-5 scale
Standard Deviation 1.3
3.0 units on a 1-5 scale
Standard Deviation 1.3
3.2 units on a 1-5 scale
Standard Deviation 1.3
3.3 units on a 1-5 scale
Standard Deviation 1.3
3.3 units on a 1-5 scale
Standard Deviation 1.3

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

We will examine the average negative emotional response to the label (said the label made them feel worried, scared, guilty, ashamed, or sad). Each emotion will be scored on a 5-pt likert scale from "not at all" to "a great deal".

Outcome measures

Outcome measures
Measure
Control
n=1592 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1590 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Negative Emotional Reactions
1.7 units on a 1-5 scale
Standard Deviation 0.9
1.5 units on a 1-5 scale
Standard Deviation 0.8
1.8 units on a 1-5 scale
Standard Deviation 0.9
1.9 units on a 1-5 scale
Standard Deviation 1.0
2.0 units on a 1-5 scale
Standard Deviation 1.0

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

Participants will respond to the item "Overall does this label make you feel…" with one of 3 responses: "less in control of making healthy eating decisions", "more in control of healthy eating decisions", or "neither less nor more in control of making healthy eating decisions"

Outcome measures

Outcome measures
Measure
Control
n=1593 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1586 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1589 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Perceived Control in Response to Labels
Neither decrease/increase
769 Participants
872 Participants
757 Participants
644 Participants
611 Participants
Perceived Control in Response to Labels
Decreased control
82 Participants
55 Participants
60 Participants
80 Participants
60 Participants
Perceived Control in Response to Labels
Increased control
742 Participants
659 Participants
771 Participants
865 Participants
916 Participants

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

Participants will respond to the item "How personally stigmatized does this label make you feel?" on a 5-pt likert scale from "not at all" to "a great deal".

Outcome measures

Outcome measures
Measure
Control
n=1593 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1589 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Perceived Personal Stigmatization
1.9 units on a 1-5 scale
Standard Deviation 1.2
1.8 units on a 1-5 scale
Standard Deviation 1.1
2.1 units on a 1-5 scale
Standard Deviation 1.2
2.0 units on a 1-5 scale
Standard Deviation 1.2
2.1 units on a 1-5 scale
Standard Deviation 1.2

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

We will examine the average stigma response to the label (the label stigmatizes people with obesity, the label increases blame toward people for being overweight). Each stigma item will be scored on a 5-pt likert scale from "not at all" to "a great deal".

Outcome measures

Outcome measures
Measure
Control
n=1593 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1587 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1590 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Perceived Obesity Stigma
2.1 units on a 1-5 scale
Standard Deviation 1.2
1.9 units on a 1-5 scale
Standard Deviation 1.1
2.3 units on a 1-5 scale
Standard Deviation 1.2
2.2 units on a 1-5 scale
Standard Deviation 1.2
2.4 units on a 1-5 scale
Standard Deviation 1.2

SECONDARY outcome

Timeframe: The survey will take up to 20 minutes.

Participants will respond to the item "How disgusted do people with obesity make you feel?" on a 5-pt likert scale from "not at all" to "a great deal".

Outcome measures

Outcome measures
Measure
Control
n=1593 Participants
Calorie labels shown on front of product packaging Exposure to calorie information: Calories for all beverages and foods
Green Labels
n=1586 Participants
Green label added to front of product packaging for healthy products; no additional labels shown for "less healthy" products Exposure to calorie information: Calories for all beverages and foods Exposure to healthy labels only: Green labels only for beverages and foods scored as healthy
Traffic Light Labels
n=1588 Participants
Red/yellow/green labels added to front of product packaging for less healthy/moderately healthy/healthy products, respectively Exposure to calorie information: Calories for all beverages and foods Exposure to healthiness information: All beverages and foods labeled as either healthy (green), moderately healthy (yellow), or less healthy (red)
Physical Activity Calorie Equivalent Labels
n=1590 Participants
Labels added to front of product packaging that display products' calorie content in terms of physical activity required to burn those calories Exposure to calorie information: Calories for all beverages and foods Exposure to physical activity equivalents: All beverages and foods labeled with physical activity required to burn their calories
"High in" Nutrient Warning Labels
n=1587 Participants
Labels added to front of product packaging that signal when the product exceeds thresholds for sugar, sodium, saturated fat, or calorie content Exposure to calorie information: Calories for all beverages and foods Exposure to "high in" nutrient warning labels: Warning labels only for beverages and foods that exceed the thresholds for sugar, sodium, saturated fat, or calorie content
Disgust Toward People With Obesity
2.0 units on a 1-5 scale
Standard Deviation 1.2
1.9 units on a 1-5 scale
Standard Deviation 1.2
2.0 units on a 1-5 scale
Standard Deviation 1.1
1.9 units on a 1-5 scale
Standard Deviation 1.2
2.0 units on a 1-5 scale
Standard Deviation 1.2

Adverse Events

Control

Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths

Green Labels

Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths

Traffic Light Labels

Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths

Physical Activity Calorie Equivalent Labels

Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths

"High in" Nutrient Warning Labels

Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths

Serious adverse events

Adverse event data not reported

Other adverse events

Adverse event data not reported

Additional Information

Dr. Laura Gibson

University of Pennsylvania

Phone: 215-898-7093

Results disclosure agreements

  • Principal investigator is a sponsor employee
  • Publication restrictions are in place