Study Results
The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.
Basic Information
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COMPLETED
NA
1132 participants
INTERVENTIONAL
2019-09-01
2021-07-01
Brief Summary
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Detailed Description
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Areas included in the intervention arm received direct support for egg producers and suppliers and an egg demand creation campaign. Supply-side interventions included training for farmers, identification of distribution channels, mapping of retailers, and creation of linkages between egg producers and egg suppliers. Egg demand-creation activities were executed through above-the-line (ATL) and below-the-line (BTL) campaigns. The ATL campaigns included radio messages, bajaja branding, billboard mounting, and digital promotion. The BTL campaigns include market activation, road shows, sensitization workshops for key community groups, door-to-door promotion, and mobile promotion in collaboration with creative agencies and health extension workers. Both sets of activities focused on creating awareness around eggs as a daily nutritious food option for children.
Originally, the study intended to also increase availability of, and demand for, commercially-available complementary foods (i.e., Cerifam and Fafa), however, these components of the intervention were not delivered. Therefore, we have removed these components from the description and removed the outcomes that corresponded with these components of the intervention.
Using a quasi-experimental design and two separate cross-sectional surveys at baseline and end-line, the evaluation seeks to determine the effects of the program on egg consumption, availability of eggs, caregivers' behaviours toward eggs, and caregivers' willingness to pay for eggs.
Conditions
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Study Design
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NON_RANDOMIZED
PARALLEL
PREVENTION
SINGLE
Study Groups
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Complementary feeding program
Promotion of eggs.
Complementary feeding intervention
The study promoted eggs.
GAIN provided training to egg farmers to increase their egg production and marketing, helped increase mother's access to eggs by making them more available in local kiosks and getting retailers to display promotional messages around eggs, conducted sensitization workshops with retailers to increase egg purchases, and employed a demand creation campaign.
Comparison
Comparison arm with no program
No interventions assigned to this group
Interventions
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Complementary feeding intervention
The study promoted eggs.
GAIN provided training to egg farmers to increase their egg production and marketing, helped increase mother's access to eggs by making them more available in local kiosks and getting retailers to display promotional messages around eggs, conducted sensitization workshops with retailers to increase egg purchases, and employed a demand creation campaign.
Eligibility Criteria
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Inclusion Criteria
* Caregiver 18 years old or above
Exclusion Criteria
6 Months
59 Months
ALL
Yes
Sponsors
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Global Alliance for Improved Nutrition
OTHER
University of South Carolina
OTHER
Responsible Party
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Edward Frongillo, Jr.
Principal Investigator
Principal Investigators
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Edward A Frongillo, PhD
Role: PRINCIPAL_INVESTIGATOR
University of South Carolina
Locations
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Deep Dive Research and Consulting PLC
Addis Ababa, , Ethiopia
Countries
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Other Identifiers
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102
Identifier Type: -
Identifier Source: org_study_id
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