Targeted Video Messaging About Emergency Contraception

NCT ID: NCT03774368

Last Updated: 2019-07-16

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

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Recruitment Status

COMPLETED

Clinical Phase

NA

Total Enrollment

150 participants

Study Classification

INTERVENTIONAL

Study Start Date

2019-01-15

Study Completion Date

2019-06-07

Brief Summary

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This research study will assess the real-world effectiveness of Facebook advertising as a strategy to reach women of reproductive age who are at risk of unintended pregnancy with a brief educational intervention about emergency contraception (EC).

Detailed Description

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This research study will assess the real-world effectiveness of Facebook advertising as a strategy to reach women of reproductive age who are at risk of unintended pregnancy with a brief educational intervention about emergency contraception (EC). The investigators will assess whether a video or website link has superior reach, engagement, and return on investment (measured as cost per click) through a Facebook ad campaign. The investigators will also ensure that both modalities of consumer engagement (website and video) are efficacious at ensuring adequate and improved knowledge of emergency contraception through a laboratory-environment trial.

Conditions

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Contraception

Study Design

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Allocation Method

RANDOMIZED

Intervention Model

PARALLEL

Primary Study Purpose

OTHER

Blinding Strategy

NONE

Study Groups

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Website about emergency contraception

Subjects are randomly assigned to view an existing website about emergency contraception. The website contains information about the three methods of emergency contraception: the copper IUD, ulipristal pill, and levonorgestrel pill. It includes information about their relative effectiveness and where to access emergency contraception.

Group Type OTHER

Emergency contraception website

Intervention Type OTHER

Existing website with factual information about emergency contraception

Video about emergency contraception

Subjects are randomly assigned to view an existing video about emergency contraception. The video is two minutes in length and contains information about the three methods of emergency contraception: the copper IUD, ulipristal pill, and levonorgestrel pill. It includes information about their relative effectiveness and where to access emergency contraception.

Group Type OTHER

Emergency contraception video

Intervention Type OTHER

Existing video with factual information about emergency contraception

Interventions

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Emergency contraception website

Existing website with factual information about emergency contraception

Intervention Type OTHER

Emergency contraception video

Existing video with factual information about emergency contraception

Intervention Type OTHER

Eligibility Criteria

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Inclusion Criteria

* Women
* 18 to 29 years old
* Living or seeking care in or around Boston, MA
* Able to participate in an in-person visit at Planned Parenthood League of Massachusetts (PPLM) Boston Health Center
* English fluency
* Have at least one social media account (i.e. Facebook, Instagram, Twitter, Pinterest, YouTube, Snapchat)
* Endorse using social media at least once a week

Exclusion Criteria

* PPLM staff
* Currently or ever employed in the reproductive health field
* Currently using long-acting reversible contraception (LARC)
* History of permanent sterilization (by participant or sexual partner)
* Previous participation in the study
Minimum Eligible Age

18 Years

Maximum Eligible Age

29 Years

Eligible Sex

FEMALE

Accepts Healthy Volunteers

Yes

Sponsors

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Planned Parenthood League of Massachusetts

OTHER

Sponsor Role lead

Responsible Party

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Responsibility Role SPONSOR

Principal Investigators

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Principal Investigator, MD

Role: PRINCIPAL_INVESTIGATOR

Planned Parenthood League of Massachusetts

Locations

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PPLM

Boston, Massachusetts, United States

Site Status

Countries

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United States

Other Identifiers

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2018P001764

Identifier Type: -

Identifier Source: org_study_id

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