Community Level Primary Prevention of Dating and Sexual Violence in Middle Schools

NCT ID: NCT03473067

Last Updated: 2021-02-18

Basic Information

• Recruitment Status: COMPLETED
• Clinical Phase: NA
• Total Enrollment: 4344 participants
• Study Classification: INTERVENTIONAL
• Study Start Date: 2017-09-01
• Study Completion Date: 2020-06-30

Brief Summary

Dating and sexual violence are significant public health concerns occurring on a continuum of severity across the lifespan, with serious consequences to victims and society. The present research advances the science of prevention by rigorously evaluating a comprehensive social norms marketing campaign to promote community-level change in dating and sexual violence in middle schools. Partnership between researchers and a CDC Rape Prevention and Education Program (RPE) funded agency is a core feature of this work, and aims to build community capacity to implement and evaluate violence prevention efforts, and promote the subsequent uptake of social norms marketing campaigns as a strategy for reducing dating and sexual violence among youth.

Detailed Description

In a group cluster trial, a comprehensive, tailored, data-based social norms marketing campaign that addresses misperceptions of: 1) the acceptability of dating and sexual violence; 2) gender roles; 3) sexual activity; 4) sexual communication/consent; 5) support for victims; and 6) bystander intervention will be evaluated among middle schools. Poster messaging will be paired with several systematic efforts to diffuse program content through the community, including a Lunch and Learn Teacher Training, Social Norms Video, Teacher Workbook, Parent Mailing, and Parent Information Session. A member of the researcher-practitioner team, designated as a School Resource Provider, will oversee campaign implementation in partnership with a teacher champion. The Resource Provider will also track campaign intensity, assess campaign credibility through intercept interviews with teachers and students, work with teachers to infuse messaging into classroom activities, and assist the teacher champion with addressing "kick-back" to the campaign. Outcome assessments will be completed by teachers, administrators and students. Towards the goal of exploring the role of other environmental factors as moderators of program effects, school administrators will assess their community readiness to develop and implement school dating and sexual violence prevention policy, in general, and social norms marketing, in particular. A neighborhood scan will also be conducted to estimate the density of nearby outlets associated with gender-based personal violence.

Conditions

Violence

Study Design

• Allocation Method: NON_RANDOMIZED
• Intervention Model: PARALLEL
• Primary Study Purpose: PREVENTION
• Blinding Strategy: SINGLE

Study Groups

Social Norms Marketing

This arm includes a social norms marketing campaign tailored to the school.

Group Type: EXPERIMENTAL

Social Norms Marketing Campaign

Intervention Type: BEHAVIORAL

This poster based marketing campaign is designed to correct inaccurate perceptions of norms regarding violence.

Capacity Building

This arm includes a series of teacher training, and parent engagement meetings, with the goal of building capacity to address violence in the school.

Group Type: ACTIVE_COMPARATOR

Capacity Building

Intervention Type: OTHER

Schools will participate in teacher training and parent training.

Interventions

Social Norms Marketing Campaign

This poster based marketing campaign is designed to correct inaccurate perceptions of norms regarding violence.

Intervention Type: BEHAVIORAL

Capacity Building

Schools will participate in teacher training and parent training.

Intervention Type: OTHER

Other Intervention Names

Your Voice Your Data

Eligibility Criteria

Inclusion Criteria

• Student at a middle school or teacher/administrator at a middle school
• Provide student assent and parental consent as specified in protocol or provide adult consent for study participation

Exclusion Criteria

• None

• Minimum Eligible Age: 10 Years
• Eligible Sex: ALL
• Accepts Healthy Volunteers: Yes

Sponsors

Brown University

OTHER

Sponsor Role: collaborator

Lifespan

OTHER

Sponsor Role: lead

Responsible Party

Lindsay Orchowski Ph.D.

Staff Psychologist

Responsibility Role: PRINCIPAL_INVESTIGATOR

Principal Investigators

Lindsay M. Orchowski, Ph.D.

Role: PRINCIPAL_INVESTIGATOR

Rhode Island Hospital

Locations

Rhode Island Hospital

Providence, Rhode Island, United States

Countries

United States

Other Identifiers

1U01CE002651

Identifier Type: NIH

Identifier Source: org_study_id

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