Can Mass Media Campaigns Reduce Child Mortality

NCT ID: NCT01517230

Last Updated: 2015-05-20

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

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Recruitment Status

COMPLETED

Clinical Phase

NA

Total Enrollment

100000 participants

Study Classification

INTERVENTIONAL

Study Start Date

2012-03-31

Study Completion Date

2015-04-30

Brief Summary

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A cluster-randomised trial will be undertaken in Burkina Faso to investigate whether a comprehensive mass media campaign using local radio stations can change behaviours on a scale large enough to result in measurable and sustainable reductions in under-five child mortality.

It is hypothesised that as a result of the scale and multi-pronged nature of the campaign, reductions of between 10% and 20% in child mortality will be achieved.

Detailed Description

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The evaluation is conducted in 14 geographical locations throughout Burkina Faso. Seven of these 14 clusters have been randomly allocated to receive the mass media intervention while the remaining 7 clusters will serve as controls.

Data collection includes household surveys in all 14 clusters at three "key" times:

* At baseline: Before the implementation of the intervention, between December 2011 and February 2012 to measure the current level of child mortality and evaluate current knowledge and behaviours of relevance to child health.
* At midline: Fifteen months after implementation of the intervention to evaluate the coverage of the intervention (in the intervention clusters) and, in each cluster, knowledge and behaviours.
* At endline: Two and a half years after implementation of the intervention to evaluate intervention coverage (in the intervention clusters), knowledge and behaviours and child mortality.

Conditions

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Diarrhoea Malaria Pneumonia Breastfeeding Under-nutrition

Study Design

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Allocation Method

RANDOMIZED

Intervention Model

PARALLEL

Blinding Strategy

NONE

Study Groups

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intervention

seven clusters where radio media campaign will be broadcast.

Group Type ACTIVE_COMPARATOR

Local radio campaign to reduce under-five child mortality

Intervention Type BEHAVIORAL

The media campaign is designed by Development Media International. It includes short "spots" and long format programs broadcast by rural community radios. Major topics to be addressed include: diarrhoea, water and sanitation, acute respiratory infections, fever/malaria, antenatal consultations, delivery in health facilities, breastfeeding, and child nutrition. The intervention is planned to start in March 2012 after completion of fieldwork for the baseline survey and will continue for 2.5 years.

control

Seven clusters where radio media campaign won't be broadcast.

Group Type NO_INTERVENTION

No interventions assigned to this group

Interventions

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Local radio campaign to reduce under-five child mortality

The media campaign is designed by Development Media International. It includes short "spots" and long format programs broadcast by rural community radios. Major topics to be addressed include: diarrhoea, water and sanitation, acute respiratory infections, fever/malaria, antenatal consultations, delivery in health facilities, breastfeeding, and child nutrition. The intervention is planned to start in March 2012 after completion of fieldwork for the baseline survey and will continue for 2.5 years.

Intervention Type BEHAVIORAL

Eligibility Criteria

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Inclusion Criteria

* Residence in study clusters

Exclusion Criteria

* None
Maximum Eligible Age

5 Years

Eligible Sex

ALL

Accepts Healthy Volunteers

Yes

Sponsors

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Development Media International

OTHER

Sponsor Role collaborator

Centre Muraz

OTHER

Sponsor Role collaborator

Wellcome Trust

OTHER

Sponsor Role collaborator

Planet Wheeler Foundation

UNKNOWN

Sponsor Role collaborator

London School of Hygiene and Tropical Medicine

OTHER

Sponsor Role lead

Responsible Party

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Responsibility Role SPONSOR

Principal Investigators

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Simon N Cousens, MA

Role: PRINCIPAL_INVESTIGATOR

London School of Hygiene and Tropical Medicine

Nicolas Meda, MD, PhD

Role: PRINCIPAL_INVESTIGATOR

Centre Muraz

Sophie Sarrassat, PhD

Role: STUDY_DIRECTOR

London School of Hygienne and Tropical Medicine

Moctar Ouedraogo, MsD

Role: STUDY_DIRECTOR

Centre MURAZ / AfricSanté, Burkina Faso

Locations

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Centre Muraz

Bobo-Dioulasso, , Burkina Faso

Site Status

Countries

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Burkina Faso

References

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Kasteng F, Murray J, Cousens S, Sarrassat S, Steel J, Meda N, Ouedraogo M, Head R, Borghi J. Cost-effectiveness and economies of scale of a mass radio campaign to promote household life-saving practices in Burkina Faso. BMJ Glob Health. 2018 Jul 16;3(4):e000809. doi: 10.1136/bmjgh-2018-000809. eCollection 2018.

Reference Type DERIVED
PMID: 30057798 (View on PubMed)

Sarrassat S, Meda N, Badolo H, Ouedraogo M, Some H, Bambara R, Murray J, Remes P, Lavoie M, Cousens S, Head R. Effect of a mass radio campaign on family behaviours and child survival in Burkina Faso: a repeated cross-sectional, cluster-randomised trial. Lancet Glob Health. 2018 Mar;6(3):e330-e341. doi: 10.1016/S2214-109X(18)30004-4.

Reference Type DERIVED
PMID: 29433668 (View on PubMed)

Head R, Murray J, Sarrassat S, Snell W, Meda N, Ouedraogo M, Deboise L, Cousens S. Can mass media interventions reduce child mortality? Lancet. 2015 Jul 4;386(9988):97-100. doi: 10.1016/S0140-6736(14)61649-4. Epub 2015 Feb 13.

Reference Type DERIVED
PMID: 25684587 (View on PubMed)

Other Identifiers

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6028

Identifier Type: OTHER

Identifier Source: secondary_id

2011-9-56

Identifier Type: -

Identifier Source: org_study_id

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