Oral Nicotine Pouch Marketing Features Influence on Perceptions

NCT ID: NCT06605924

Last Updated: 2026-01-29

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

Get a concise snapshot of the trial, including recruitment status, study phase, enrollment targets, and key timeline milestones.

Recruitment Status

COMPLETED

Clinical Phase

NA

Total Enrollment

5133 participants

Study Classification

INTERVENTIONAL

Study Start Date

2025-05-12

Study Completion Date

2025-11-18

Brief Summary

Review the sponsor-provided synopsis that highlights what the study is about and why it is being conducted.

This study tests the effects of three oral nicotine marketing features on product perceptions.

Detailed Description

Dive into the extended narrative that explains the scientific background, objectives, and procedures in greater depth.

Conditions

See the medical conditions and disease areas that this research is targeting or investigating.

Tobacco Use

Study Design

Understand how the trial is structured, including allocation methods, masking strategies, primary purpose, and other design elements.

Allocation Method

RANDOMIZED

Intervention Model

CROSSOVER

Participants will view ads in each of four conditions manipulating presence of different marketing features.
Primary Study Purpose

OTHER

Blinding Strategy

NONE

Study Groups

Review each arm or cohort in the study, along with the interventions and objectives associated with them.

Tobacco-free

Viewing a static advertisement

Group Type EXPERIMENTAL

Tobacco-free

Intervention Type OTHER

Ad contains baseline language + language that product is tobacco-free

Discrete

Viewing a static advertisement

Group Type EXPERIMENTAL

Discrete

Intervention Type OTHER

Ad contains baseline language + language that product is discrete

Convenient

Viewing a static advertisement

Group Type EXPERIMENTAL

Convenient

Intervention Type OTHER

Ad contains baseline language + language that product is convenient

Control

Viewing a static advertisement - baseline language only

Group Type NO_INTERVENTION

No interventions assigned to this group

Interventions

Learn about the drugs, procedures, or behavioral strategies being tested and how they are applied within this trial.

Tobacco-free

Ad contains baseline language + language that product is tobacco-free

Intervention Type OTHER

Discrete

Ad contains baseline language + language that product is discrete

Intervention Type OTHER

Convenient

Ad contains baseline language + language that product is convenient

Intervention Type OTHER

Eligibility Criteria

Check the participation requirements, including inclusion and exclusion rules, age limits, and whether healthy volunteers are accepted.

Inclusion Criteria

* Live in the US
* For youth age \<21: Never used any nicotine pouch
* For adults: Smoked greater than or equal to 100 cigarettes in during lifetime
* For adults: Currently smoke some or all days
* For adults: No regular use of oral nicotine pouches
* For adults: No past 30-day pouch use

Exclusion Criteria

* Do not live in the US
* For youth age \<21: Ever used nicotine pouches
* For youth age \<21: Greater than or equal to 100 lifetime uses of any other nicotine or tobacco product
* For adults: Smoked \<100 cigarettes in life
* For adults: Does not currently smoke some or all days
* For adults: Regular use of oral nicotine pouches
* For adults: Past 30-day pouch use
Minimum Eligible Age

13 Years

Maximum Eligible Age

120 Years

Eligible Sex

ALL

Accepts Healthy Volunteers

Yes

Sponsors

Meet the organizations funding or collaborating on the study and learn about their roles.

National Institute on Drug Abuse (NIDA)

NIH

Sponsor Role collaborator

Johns Hopkins Bloomberg School of Public Health

OTHER

Sponsor Role lead

Responsible Party

Identify the individual or organization who holds primary responsibility for the study information submitted to regulators.

Responsibility Role SPONSOR

Principal Investigators

Learn about the lead researchers overseeing the trial and their institutional affiliations.

Meghan Moran, PhD

Role: PRINCIPAL_INVESTIGATOR

Johns Hopkins University

Locations

Explore where the study is taking place and check the recruitment status at each participating site.

2213 McElderry St.

Baltimore, Maryland, United States

Site Status

Countries

Review the countries where the study has at least one active or historical site.

United States

Other Identifiers

Review additional registry numbers or institutional identifiers associated with this trial.

R01DA055962

Identifier Type: NIH

Identifier Source: secondary_id

View Link

IRB00029102

Identifier Type: -

Identifier Source: org_study_id

More Related Trials

Additional clinical trials that may be relevant based on similarity analysis.

Reduced Nicotine Cigarette Purchasing Decisions
NCT04999644 COMPLETED EARLY_PHASE1