Trial Outcomes & Findings for Message Testing in Aging African American Smokers (NCT NCT05819086)

NCT ID: NCT05819086

Last Updated: 2024-11-12

Results Overview

Change in participants' motivation to quit pre- and post-viewing of the experimental flyer and video, using a 1 item scaled measurement of motivation to quit (1-7 scale, 7 indicating higher motivation) measured in a single online survey (\~15 minutes).

Recruitment status

COMPLETED

Study phase

NA

Target enrollment

839 participants

Primary outcome timeframe

data collected before and after intervention (baseline and approximately 15 minutes later)

Results posted on

2024-11-12

Participant Flow

Participant milestones

Participant milestones
Measure
"Big Tobacco" Video Message and Flyer
Participants will view a "Big tobacco" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
"It's Never Too Late" Video Message and Flyer
Participants will view a "It's never too late" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Placebo Message
Participants will view a water advertisement and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Fear Message Video and Flyer
Participants will view a fear message video and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Overall Study
STARTED
219
207
210
203
Overall Study
COMPLETED
219
207
210
203
Overall Study
NOT COMPLETED
0
0
0
0

Reasons for withdrawal

Withdrawal data not reported

Baseline Characteristics

Message Testing in Aging African American Smokers

Baseline characteristics by cohort

Baseline characteristics by cohort
Measure
"Big Tobacco" Video Message and Flyer
n=219 Participants
Participants will view a "Big tobacco" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
"It's Never Too Late" Video Message and Flyer
n=207 Participants
Participants will view a "It's never too late" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Placebo Message
n=210 Participants
Participants will view a water advertisement and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Fear Message Video and Flyer
n=203 Participants
Participants will view a fear message video and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Total
n=839 Participants
Total of all reporting groups
Age, Categorical
<=18 years
0 Participants
n=5 Participants
0 Participants
n=7 Participants
0 Participants
n=5 Participants
0 Participants
n=4 Participants
0 Participants
n=21 Participants
Age, Categorical
Between 18 and 65 years
170 Participants
n=5 Participants
161 Participants
n=7 Participants
51 Participants
n=5 Participants
156 Participants
n=4 Participants
538 Participants
n=21 Participants
Age, Categorical
>=65 years
49 Participants
n=5 Participants
46 Participants
n=7 Participants
159 Participants
n=5 Participants
47 Participants
n=4 Participants
301 Participants
n=21 Participants
Age, Continuous
59.32 years
STANDARD_DEVIATION 6.652 • n=5 Participants
58.91 years
STANDARD_DEVIATION 6.901 • n=7 Participants
59.55 years
STANDARD_DEVIATION 6.778 • n=5 Participants
59.40 years
STANDARD_DEVIATION 6.742 • n=4 Participants
59.30 years
STANDARD_DEVIATION 6.759 • n=21 Participants
Sex/Gender, Customized
cisgender Man
97 Participants
n=5 Participants
83 Participants
n=7 Participants
96 Participants
n=5 Participants
88 Participants
n=4 Participants
364 Participants
n=21 Participants
Sex/Gender, Customized
cisgender Woman
112 Participants
n=5 Participants
115 Participants
n=7 Participants
106 Participants
n=5 Participants
109 Participants
n=4 Participants
442 Participants
n=21 Participants
Sex/Gender, Customized
Non-binary
2 Participants
n=5 Participants
2 Participants
n=7 Participants
1 Participants
n=5 Participants
1 Participants
n=4 Participants
6 Participants
n=21 Participants
Sex/Gender, Customized
Other
1 Participants
n=5 Participants
3 Participants
n=7 Participants
5 Participants
n=5 Participants
2 Participants
n=4 Participants
11 Participants
n=21 Participants
Sex/Gender, Customized
Refused/Missing
5 Participants
n=5 Participants
4 Participants
n=7 Participants
2 Participants
n=5 Participants
1 Participants
n=4 Participants
12 Participants
n=21 Participants
Sex/Gender, Customized
transgender Man
1 Participants
n=5 Participants
0 Participants
n=7 Participants
0 Participants
n=5 Participants
0 Participants
n=4 Participants
1 Participants
n=21 Participants
Sex/Gender, Customized
transgender Woman
1 Participants
n=5 Participants
0 Participants
n=7 Participants
0 Participants
n=5 Participants
2 Participants
n=4 Participants
3 Participants
n=21 Participants
Race/Ethnicity, Customized
Black or African American
219 Endorsements
n=5 Participants
207 Endorsements
n=7 Participants
210 Endorsements
n=5 Participants
203 Endorsements
n=4 Participants
839 Endorsements
n=21 Participants
Race/Ethnicity, Customized
White or Caucasian
3 Endorsements
n=5 Participants
2 Endorsements
n=7 Participants
5 Endorsements
n=5 Participants
1 Endorsements
n=4 Participants
11 Endorsements
n=21 Participants
Race/Ethnicity, Customized
Native American/Alaska Native
3 Endorsements
n=5 Participants
3 Endorsements
n=7 Participants
4 Endorsements
n=5 Participants
4 Endorsements
n=4 Participants
14 Endorsements
n=21 Participants
Race/Ethnicity, Customized
Asian
0 Endorsements
n=5 Participants
0 Endorsements
n=7 Participants
0 Endorsements
n=5 Participants
0 Endorsements
n=4 Participants
2 Endorsements
n=21 Participants
Race/Ethnicity, Customized
Native Hawaiian/Pacific Islander
0 Endorsements
n=5 Participants
0 Endorsements
n=7 Participants
0 Endorsements
n=5 Participants
0 Endorsements
n=4 Participants
0 Endorsements
n=21 Participants
Race/Ethnicity, Customized
Other
0 Endorsements
n=5 Participants
1 Endorsements
n=7 Participants
0 Endorsements
n=5 Participants
0 Endorsements
n=4 Participants
1 Endorsements
n=21 Participants
Race/Ethnicity, Customized
Refused
0 Endorsements
n=5 Participants
0 Endorsements
n=7 Participants
0 Endorsements
n=5 Participants
0 Endorsements
n=4 Participants
0 Endorsements
n=21 Participants
Region of Enrollment
United States
219 participants
n=5 Participants
207 participants
n=7 Participants
210 participants
n=5 Participants
203 participants
n=4 Participants
839 participants
n=21 Participants

PRIMARY outcome

Timeframe: data collected before and after intervention (baseline and approximately 15 minutes later)

Change in participants' motivation to quit pre- and post-viewing of the experimental flyer and video, using a 1 item scaled measurement of motivation to quit (1-7 scale, 7 indicating higher motivation) measured in a single online survey (\~15 minutes).

Outcome measures

Outcome measures
Measure
"Big Tobacco" Video Message and Flyer
n=213 Participants
Participants will view a "Big tobacco" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
"It's Never Too Late" Video Message and Flyer
n=205 Participants
Participants will view a "It's never too late" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Placebo Message
n=203 Participants
Participants will view a water advertisement and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Fear Message Video and Flyer
n=201 Participants
Participants will view a fear message video and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Motivation to Quit Smoking
.3052 score on a scale
Standard Deviation 1.3722
.3220 score on a scale
Standard Deviation 1.1605
.3202 score on a scale
Standard Deviation 1.2785
.4378 score on a scale
Standard Deviation 1.4448

PRIMARY outcome

Timeframe: data collected at one time point, post-intervention, up to approximately 15 minutes

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Outcome measures

Outcome measures
Measure
"Big Tobacco" Video Message and Flyer
n=210 Participants
Participants will view a "Big tobacco" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
"It's Never Too Late" Video Message and Flyer
n=217 Participants
Participants will view a "It's never too late" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Placebo Message
n=202 Participants
Participants will view a water advertisement and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Fear Message Video and Flyer
n=207 Participants
Participants will view a fear message video and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Emotional Response - Sad
1.281 score on a scale
Standard Deviation 1.018
3.77 score on a scale
Standard Deviation 2.800
3.27 score on a scale
Standard Deviation 2.514
2.88 score on a scale
Standard Deviation 2.419

PRIMARY outcome

Timeframe: data collected at one time point, post-intervention, up to approximately 15 minutes

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Outcome measures

Outcome measures
Measure
"Big Tobacco" Video Message and Flyer
n=210 Participants
Participants will view a "Big tobacco" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
"It's Never Too Late" Video Message and Flyer
n=218 Participants
Participants will view a "It's never too late" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Placebo Message
n=202 Participants
Participants will view a water advertisement and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Fear Message Video and Flyer
n=207 Participants
Participants will view a fear message video and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Emotional Response - Angry
1.25 score on a scale
Standard Deviation .972
3.70 score on a scale
Standard Deviation 2.810
2.189 score on a scale
Standard Deviation 2.042
2.20 score on a scale
Standard Deviation 2.093

PRIMARY outcome

Timeframe: data collected at one time point, post-intervention, up to approximately 15 minutes

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response). Emotionality will be presented together summarizing the mean presentation of these emotions by the different groups.

Outcome measures

Outcome measures
Measure
"Big Tobacco" Video Message and Flyer
n=210 Participants
Participants will view a "Big tobacco" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
"It's Never Too Late" Video Message and Flyer
n=217 Participants
Participants will view a "It's never too late" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Placebo Message
n=202 Participants
Participants will view a water advertisement and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Fear Message Video and Flyer
n=205 Participants
Participants will view a fear message video and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Emotional Response - Afraid
1.252 score on a scale
Standard Deviation .947
3.548 score on a scale
Standard Deviation 2.804
3.441 score on a scale
Standard Deviation 2.614
3.210 score on a scale
Standard Deviation 2.655

PRIMARY outcome

Timeframe: data collected at one time point, post-intervention, up to approximately 15 minutes

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Outcome measures

Outcome measures
Measure
"Big Tobacco" Video Message and Flyer
n=210 Participants
Participants will view a "Big tobacco" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
"It's Never Too Late" Video Message and Flyer
n=215 Participants
Participants will view a "It's never too late" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Placebo Message
n=202 Participants
Participants will view a water advertisement and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Fear Message Video and Flyer
n=206 Participants
Participants will view a fear message video and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Emotional Response - Guilty
1.424 score on a scale
Standard Deviation 1.232
4.019 score on a scale
Standard Deviation 2.861
3.490 score on a scale
Standard Deviation 2.617
3.524 score on a scale
Standard Deviation 2.726

PRIMARY outcome

Timeframe: data collected at one time point, post-intervention, up to approximately 15 minutes

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Outcome measures

Outcome measures
Measure
"Big Tobacco" Video Message and Flyer
n=210 Participants
Participants will view a "Big tobacco" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
"It's Never Too Late" Video Message and Flyer
n=217 Participants
Participants will view a "It's never too late" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Placebo Message
n=202 Participants
Participants will view a water advertisement and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Fear Message Video and Flyer
n=206 Participants
Participants will view a fear message video and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Emotional Response - Disgusted
1.410 score on a scale
Standard Deviation 1.270
4.203 score on a scale
Standard Deviation 2.916
2.465 score on a scale
Standard Deviation 2.662
2.742 score on a scale
Standard Deviation 2.441

PRIMARY outcome

Timeframe: data collected at one time point, post-intervention, up to approximately 15 minutes

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Outcome measures

Outcome measures
Measure
"Big Tobacco" Video Message and Flyer
n=210 Participants
Participants will view a "Big tobacco" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
"It's Never Too Late" Video Message and Flyer
n=218 Participants
Participants will view a "It's never too late" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Placebo Message
n=202 Participants
Participants will view a water advertisement and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Fear Message Video and Flyer
n=206 Participants
Participants will view a fear message video and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Emotional Response - Worried
1.357 score on a scale
Standard Deviation 1.137
4.431 score on a scale
Standard Deviation 2.787
3.960 score on a scale
Standard Deviation 2.673
3.700 score on a scale
Standard Deviation 2.724

PRIMARY outcome

Timeframe: data collected at one time point, post-intervention, up to approximately 15 minutes

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Outcome measures

Outcome measures
Measure
"Big Tobacco" Video Message and Flyer
n=210 Participants
Participants will view a "Big tobacco" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
"It's Never Too Late" Video Message and Flyer
n=218 Participants
Participants will view a "It's never too late" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Placebo Message
n=202 Participants
Participants will view a water advertisement and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Fear Message Video and Flyer
n=207 Participants
Participants will view a fear message video and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Emotional Response - Ashamed
1.357 score on a scale
Standard Deviation 1.158
3.514 score on a scale
Standard Deviation 2.666
2.777 score on a scale
Standard Deviation 2.298
2.841 score on a scale
Standard Deviation 2.541

PRIMARY outcome

Timeframe: data collected at one time point, post-intervention, up to approximately 15 minutes

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Outcome measures

Outcome measures
Measure
"Big Tobacco" Video Message and Flyer
n=210 Participants
Participants will view a "Big tobacco" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
"It's Never Too Late" Video Message and Flyer
n=218 Participants
Participants will view a "It's never too late" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Placebo Message
n=202 Participants
Participants will view a water advertisement and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Fear Message Video and Flyer
n=207 Participants
Participants will view a fear message video and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Emotional Response - Confused
1.543 score on a scale
Standard Deviation 1.568
2.037 score on a scale
Standard Deviation 2.043
1.856 score on a scale
Standard Deviation 1.703
1.773 score on a scale
Standard Deviation 1.623

PRIMARY outcome

Timeframe: data collected at one time point, post-intervention, up to approximately 15 minutes

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Outcome measures

Outcome measures
Measure
"Big Tobacco" Video Message and Flyer
n=210 Participants
Participants will view a "Big tobacco" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
"It's Never Too Late" Video Message and Flyer
n=218 Participants
Participants will view a "It's never too late" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Placebo Message
n=202 Participants
Participants will view a water advertisement and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Fear Message Video and Flyer
n=206 Participants
Participants will view a fear message video and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Emotional Response - Amused
4.362 score on a scale
Standard Deviation 2.701
2.037 score on a scale
Standard Deviation 2.043
2.080 score on a scale
Standard Deviation 2.026
2.471 score on a scale
Standard Deviation 2.419

PRIMARY outcome

Timeframe: data collected at one time point, post-intervention, up to approximately 15 minutes

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Outcome measures

Outcome measures
Measure
"Big Tobacco" Video Message and Flyer
n=210 Participants
Participants will view a "Big tobacco" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
"It's Never Too Late" Video Message and Flyer
n=217 Participants
Participants will view a "It's never too late" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Placebo Message
n=201 Participants
Participants will view a water advertisement and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Fear Message Video and Flyer
n=207 Participants
Participants will view a fear message video and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Emotional Response - Hopeful
4.324 score on a scale
Standard Deviation 2.674
5.189 score on a scale
Standard Deviation 2.608
4.906 score on a scale
Standard Deviation 2.588
5.174 score on a scale
Standard Deviation 2.771

PRIMARY outcome

Timeframe: data collected at one time point, post-intervention, up to approximately 15 minutes

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Outcome measures

Outcome measures
Measure
"Big Tobacco" Video Message and Flyer
n=210 Participants
Participants will view a "Big tobacco" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
"It's Never Too Late" Video Message and Flyer
n=216 Participants
Participants will view a "It's never too late" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Placebo Message
n=201 Participants
Participants will view a water advertisement and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Fear Message Video and Flyer
n=207 Participants
Participants will view a fear message video and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Emotional Response - Motivated
4.695 score on a scale
Standard Deviation 2.827
5.380 score on a scale
Standard Deviation 2.576
5.060 score on a scale
Standard Deviation 2.696
5.073 score on a scale
Standard Deviation 2.657

PRIMARY outcome

Timeframe: data collected at one time point, post-intervention, up to approximately 15 minutes

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Outcome measures

Outcome measures
Measure
"Big Tobacco" Video Message and Flyer
n=209 Participants
Participants will view a "Big tobacco" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
"It's Never Too Late" Video Message and Flyer
n=215 Participants
Participants will view a "It's never too late" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Placebo Message
n=201 Participants
Participants will view a water advertisement and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Fear Message Video and Flyer
n=206 Participants
Participants will view a fear message video and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Emotional Response - Understood
5.024 score on a scale
Standard Deviation 3.015
5.800 score on a scale
Standard Deviation 2.637
5.741 score on a scale
Standard Deviation 2.770
5.738 score on a scale
Standard Deviation 2.594

PRIMARY outcome

Timeframe: data collected at one time point, post-intervention, up to approximately 15 minutes

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Outcome measures

Outcome measures
Measure
"Big Tobacco" Video Message and Flyer
n=209 Participants
Participants will view a "Big tobacco" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
"It's Never Too Late" Video Message and Flyer
n=216 Participants
Participants will view a "It's never too late" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Placebo Message
n=200 Participants
Participants will view a water advertisement and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Fear Message Video and Flyer
n=205 Participants
Participants will view a fear message video and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Emotional Response - Happy
5.057 score on a scale
Standard Deviation 2.597
2.912 score on a scale
Standard Deviation 2.580
2.940 score on a scale
Standard Deviation 2.391
3.102 score on a scale
Standard Deviation 2.502

PRIMARY outcome

Timeframe: data collected at one time point, post-intervention, up to approximately 15 minutes

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Outcome measures

Outcome measures
Measure
"Big Tobacco" Video Message and Flyer
n=210 Participants
Participants will view a "Big tobacco" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
"It's Never Too Late" Video Message and Flyer
n=218 Participants
Participants will view a "It's never too late" video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Placebo Message
n=202 Participants
Participants will view a water advertisement and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Fear Message Video and Flyer
n=206 Participants
Participants will view a fear message video and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
Emotional Response - Surprised
3.710 score on a scale
Standard Deviation 2.751
3.243 score on a scale
Standard Deviation 2.715
3.060 score on a scale
Standard Deviation 2.509
3.685 score on a scale
Standard Deviation 2.760

Adverse Events

"Big Tobacco" Video Message and Flyer

Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths

"It's Never Too Late" Video Message and Flyer

Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths

Placebo Message

Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths

Fear Message Video and Flyer

Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths

Serious adverse events

Adverse event data not reported

Other adverse events

Adverse event data not reported

Additional Information

Regulatory Manager

University of Wisconsin School of Medicine and Public Health Center for Tobacco Research and Intervention

Phone: 608-262-7568

Results disclosure agreements

  • Principal investigator is a sponsor employee
  • Publication restrictions are in place