Trial Outcomes & Findings for Supporting Young Women's Reproductive Health by Harnessing Prosociality Among Drug Shopkeepers (NCT NCT05525533)
NCT ID: NCT05525533
Last Updated: 2025-06-19
Results Overview
Mean number of HIV self-test kits sold per shop every month
Recruitment status
TERMINATED
Study phase
NA
Target enrollment
144 participants
Primary outcome timeframe
12 months
Results posted on
2025-06-19
Participant Flow
Please note that for the purposes of this study, "participants" refer to each drug shop owner or representative enrolled in the study. Each drug shop enrolled one participant. There are no other participants in this study. Shops were recruited on a rolling basis within each arm. The wards are geographical units that were the unit of randomization (cluster). All shops within each ward had the same treatment assignment.
Unit of analysis: Ward
Participant milestones
| Measure |
No Feedback
Participants will receive no feedback for 12 months.
No feedback: AGYW customer feedback will be collected but not shared with shopkeepers
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
No Feedback (Phase 1) - Private Feedback (Phase 2)
Participants will receive no feedback for 6 months and then private feedback for 6 months.
Private feedback: Biweekly summarized reports of AGYW customer feedback will be given directly to shopkeepers
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
No Feedback (Phase 1) - Public Feedback (Phase 2)
Participants will receive no feedback for 6 months, then public feedback for 6 months.
Public feedback: Shopkeepers will get biweekly summarized reports of AGYW customer feedback, gold stars reflecting the level of AGYW customer feedback (e.g., 1-5 star rating) will be placed in the shop in a visible location, and shopkeepers will be invited to an awards ceremony every 6 months to recognize shopkeepers who receive high levels of positive AGYW customer feedback
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
|---|---|---|---|
|
Phase 1 - No Feedback
STARTED
|
44 12
|
49 15
|
51 14
|
|
Phase 1 - No Feedback
COMPLETED
|
44 12
|
49 15
|
51 14
|
|
Phase 1 - No Feedback
NOT COMPLETED
|
0 0
|
0 0
|
0 0
|
|
Phase 2 - No, Private or Public Feedback
STARTED
|
44 12
|
49 15
|
51 14
|
|
Phase 2 - No, Private or Public Feedback
COMPLETED
|
44 12
|
49 15
|
51 14
|
|
Phase 2 - No, Private or Public Feedback
NOT COMPLETED
|
0 0
|
0 0
|
0 0
|
Reasons for withdrawal
Withdrawal data not reported
Baseline Characteristics
Sex unknown for 2 participants
Baseline characteristics by cohort
| Measure |
No Feedback
n=44 Participants
No feedback for 12 months.
No feedback: AGYW customer feedback will be collected but not shared with shopkeepers
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
No Feedback - Private Feedback
n=49 Participants
No feedback for 6 months, private feedback for 6 months.
Private feedback: Biweekly summarized reports of AGYW customer feedback will be given directly to shopkeepers
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
No Feedback - Public Feedback
n=51 Participants
No feedback for 6 months, public feedback for 6 months.
Public feedback: Shopkeepers will get biweekly summarized reports of AGYW customer feedback, gold stars reflecting the level of AGYW customer feedback (e.g., 1-5 star rating) will be placed in the shop in a visible location, and shopkeepers will be invited to an awards ceremony every 6 months to recognize shopkeepers who receive high levels of positive AGYW customer feedback
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
Total
n=144 Participants
Total of all reporting groups
|
|---|---|---|---|---|
|
Age, Continuous
|
34.9 years
STANDARD_DEVIATION 10.6 • n=44 Participants
|
38.6 years
STANDARD_DEVIATION 14.5 • n=49 Participants
|
30.2 years
STANDARD_DEVIATION 8.7 • n=51 Participants
|
34.4 years
STANDARD_DEVIATION 11.9 • n=144 Participants
|
|
Sex: Female, Male
Female
|
26 Participants
n=44 Participants • Sex unknown for 2 participants
|
32 Participants
n=47 Participants • Sex unknown for 2 participants
|
32 Participants
n=51 Participants • Sex unknown for 2 participants
|
90 Participants
n=142 Participants • Sex unknown for 2 participants
|
|
Sex: Female, Male
Male
|
18 Participants
n=44 Participants • Sex unknown for 2 participants
|
15 Participants
n=47 Participants • Sex unknown for 2 participants
|
19 Participants
n=51 Participants • Sex unknown for 2 participants
|
52 Participants
n=142 Participants • Sex unknown for 2 participants
|
|
Race and Ethnicity Not Collected
|
—
|
—
|
—
|
0 Participants
Race and Ethnicity were not collected from any participant.
|
PRIMARY outcome
Timeframe: 12 monthsPopulation: It was pre-specified to report this outcome measure at the 12-month time point after all participants received this sequence of interventions.
Mean number of HIV self-test kits sold per shop every month
Outcome measures
| Measure |
Public Feedback
n=51 Participants
Shopkeepers will get biweekly summarized reports of AGYW customer feedback, gold stars reflecting the level of AGYW customer feedback (e.g., 1-5 star rating) will be placed in the shop in a visible location, and shopkeepers will be invited to an awards ceremony every 6 months to recognize shopkeepers who receive high levels of positive AGYW customer feedback
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
No Feedback
n=44 Participants
AGYW customer feedback will be collected but not shared with shopkeepers
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
Private Feedback
n=49 Participants
Biweekly summarized reports of AGYW customer feedback will be given directly to shopkeepers
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
|---|---|---|---|
|
Quantity of HIV Self-test Kits Distributed
|
239.13 Items sold
Standard Deviation 286.70
|
153.53 Items sold
Standard Deviation 203.84
|
181.13 Items sold
Standard Deviation 209.49
|
PRIMARY outcome
Timeframe: 18 monthsPopulation: The customer feedback intervention ended due to the early termination of the parent study. As a result, these data were not collected beyond 12 months, therefore we cannot report on this 18 month outcome. The 12-month outcome is reported under Outcome 1. This study used the same participants as as the parent study and when the parent study terminated so did this study. All data collection ceased when the parent study terminated, after 12 months of this study.
Mean number of HIV self-test kits distributed per shop every 2 weeks
Outcome measures
Outcome data not reported
PRIMARY outcome
Timeframe: 12 monthsPopulation: It was pre-specified to report this outcome measure at the 12-month time point after all participants received this sequence of interventions.
Mean number of sexual and reproductive health products sold per shop every month
Outcome measures
| Measure |
Public Feedback
n=51 Participants
Shopkeepers will get biweekly summarized reports of AGYW customer feedback, gold stars reflecting the level of AGYW customer feedback (e.g., 1-5 star rating) will be placed in the shop in a visible location, and shopkeepers will be invited to an awards ceremony every 6 months to recognize shopkeepers who receive high levels of positive AGYW customer feedback
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
No Feedback
n=44 Participants
AGYW customer feedback will be collected but not shared with shopkeepers
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
Private Feedback
n=49 Participants
Biweekly summarized reports of AGYW customer feedback will be given directly to shopkeepers
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
|---|---|---|---|
|
Quantity of Sexual and Reproductive Health Products Sold
|
10.70 Items sold
Standard Deviation 9.95
|
9.68 Items sold
Standard Deviation 9.38
|
9.27 Items sold
Standard Deviation 9.06
|
PRIMARY outcome
Timeframe: 18 monthsPopulation: The customer feedback intervention ended due to the early termination of the parent study. As a result, these data were not collected beyond 12 months, therefore we cannot report on this 18 month outcome. The 12-month outcome is reported under Outcome 3. This study used the same participants as as the parent study and when the parent study terminated so did this study. All data collection ceased when the parent study terminated, after 12 months of this study.
Mean number of contraceptives distributed per shop every 2 weeks
Outcome measures
Outcome data not reported
PRIMARY outcome
Timeframe: 12 monthsPopulation: It was pre-specified to report this outcome measure at the 12-month time point after all participants received this sequence of interventions.
Mean number of all products sold per shop per month
Outcome measures
| Measure |
Public Feedback
n=51 Participants
Shopkeepers will get biweekly summarized reports of AGYW customer feedback, gold stars reflecting the level of AGYW customer feedback (e.g., 1-5 star rating) will be placed in the shop in a visible location, and shopkeepers will be invited to an awards ceremony every 6 months to recognize shopkeepers who receive high levels of positive AGYW customer feedback
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
No Feedback
n=44 Participants
AGYW customer feedback will be collected but not shared with shopkeepers
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
Private Feedback
n=49 Participants
Biweekly summarized reports of AGYW customer feedback will be given directly to shopkeepers
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
|---|---|---|---|
|
Quantity of All Products Sold
|
20.11 items sold
Standard Deviation 51.09
|
11.87 items sold
Standard Deviation 34.19
|
17.05 items sold
Standard Deviation 36.14
|
SECONDARY outcome
Timeframe: 12 monthsPopulation: It was pre-specified to report this outcome measure at the 12-month time point after all participants received this sequence of interventions.
Mean number of condoms sold per shop every month
Outcome measures
| Measure |
Public Feedback
n=51 Participants
Shopkeepers will get biweekly summarized reports of AGYW customer feedback, gold stars reflecting the level of AGYW customer feedback (e.g., 1-5 star rating) will be placed in the shop in a visible location, and shopkeepers will be invited to an awards ceremony every 6 months to recognize shopkeepers who receive high levels of positive AGYW customer feedback
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
No Feedback
n=44 Participants
AGYW customer feedback will be collected but not shared with shopkeepers
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
Private Feedback
n=49 Participants
Biweekly summarized reports of AGYW customer feedback will be given directly to shopkeepers
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
|---|---|---|---|
|
Quantity of Condoms Sold
|
4.63 items sold
Standard Deviation 11.12
|
3.19 items sold
Standard Deviation 11.16
|
6.36 items sold
Standard Deviation 21.18
|
SECONDARY outcome
Timeframe: 12 monthsPopulation: It was pre-specified to report this outcome measure at the 12-month time point after all participants received this sequence of interventions.
Mean number of emergency contraception sold per shop every month
Outcome measures
| Measure |
Public Feedback
n=51 Participants
Shopkeepers will get biweekly summarized reports of AGYW customer feedback, gold stars reflecting the level of AGYW customer feedback (e.g., 1-5 star rating) will be placed in the shop in a visible location, and shopkeepers will be invited to an awards ceremony every 6 months to recognize shopkeepers who receive high levels of positive AGYW customer feedback
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
No Feedback
n=44 Participants
AGYW customer feedback will be collected but not shared with shopkeepers
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
Private Feedback
n=49 Participants
Biweekly summarized reports of AGYW customer feedback will be given directly to shopkeepers
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
|---|---|---|---|
|
Quantity of Emergency Contraception Sold
|
3.28 items sold
Standard Deviation 9.96
|
1.56 items sold
Standard Deviation 5.06
|
2.60 items sold
Standard Deviation 6.57
|
SECONDARY outcome
Timeframe: 12 monthsPopulation: It was pre-specified to report this outcome measure at the 12-month time point after all participants received this sequence of interventions.
Mean number of oral contraception sold per shop every month
Outcome measures
| Measure |
Public Feedback
n=51 Participants
Shopkeepers will get biweekly summarized reports of AGYW customer feedback, gold stars reflecting the level of AGYW customer feedback (e.g., 1-5 star rating) will be placed in the shop in a visible location, and shopkeepers will be invited to an awards ceremony every 6 months to recognize shopkeepers who receive high levels of positive AGYW customer feedback
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
No Feedback
n=44 Participants
AGYW customer feedback will be collected but not shared with shopkeepers
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
Private Feedback
n=49 Participants
Biweekly summarized reports of AGYW customer feedback will be given directly to shopkeepers
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
|---|---|---|---|
|
Quantity of Oral Contraception Sold
|
7.04 items sold
Standard Deviation 19.98
|
4.21 items sold
Standard Deviation 13.83
|
3.30 items sold
Standard Deviation 8.58
|
SECONDARY outcome
Timeframe: 12 monthsPopulation: It was pre-specified to report this outcome measure at the 12-month time point after all participants received this sequence of interventions.
Mean number of pregnancy tests sold per shop every month
Outcome measures
| Measure |
Public Feedback
n=51 Participants
Shopkeepers will get biweekly summarized reports of AGYW customer feedback, gold stars reflecting the level of AGYW customer feedback (e.g., 1-5 star rating) will be placed in the shop in a visible location, and shopkeepers will be invited to an awards ceremony every 6 months to recognize shopkeepers who receive high levels of positive AGYW customer feedback
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
No Feedback
n=44 Participants
AGYW customer feedback will be collected but not shared with shopkeepers
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
Private Feedback
n=49 Participants
Biweekly summarized reports of AGYW customer feedback will be given directly to shopkeepers
Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
|
|---|---|---|---|
|
Quantity of Pregnancy Tests Sold
|
5.15 items sold
Standard Deviation 11.80
|
2.91 items sold
Standard Deviation 6.99
|
4.79 items sold
Standard Deviation 8.79
|
Adverse Events
No Feedback
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Private Feedback
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Public Feedback
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Serious adverse events
Adverse event data not reported
Other adverse events
Adverse event data not reported
Additional Information
Results disclosure agreements
- Principal investigator is a sponsor employee
- Publication restrictions are in place