Trial Outcomes & Findings for Consumer Perceptions of Waterpipe Tobacco Packaging and Digital Marketing Claims (NCT NCT05439421)
NCT ID: NCT05439421
Last Updated: 2024-03-19
Results Overview
One item to assess the extent to which young adults are willing to try the waterpipe tobacco product: How likely would you be to try this specific product? Response scale: (1) Not at all likely to (4) Very likely
Recruitment status
COMPLETED
Study phase
NA
Target enrollment
1507 participants
Primary outcome timeframe
minute 5
Results posted on
2024-03-19
Participant Flow
Participants were randomized to see 6 packages and 10 advertisements with/without the claim of interest on each (32 arms). The randomization was repeated prior to each claim of interest. 1507 unique were enrolled in total.
Participant milestones
| Measure |
With Claim
Package or digital marketing advertisement containing claim of interest Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim
Package or digital marketing advertisement without claim of interest Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
|---|---|---|
|
Zero Percent Tar
STARTED
|
742
|
765
|
|
Zero Percent Tar
COMPLETED
|
742
|
765
|
|
Zero Percent Tar
NOT COMPLETED
|
0
|
0
|
|
No Chemicals
STARTED
|
764
|
743
|
|
No Chemicals
COMPLETED
|
764
|
743
|
|
No Chemicals
NOT COMPLETED
|
0
|
0
|
|
Apple Image
STARTED
|
743
|
764
|
|
Apple Image
COMPLETED
|
743
|
764
|
|
Apple Image
NOT COMPLETED
|
0
|
0
|
|
Hundred Percent Food Grade Glycerin
STARTED
|
746
|
761
|
|
Hundred Percent Food Grade Glycerin
COMPLETED
|
746
|
761
|
|
Hundred Percent Food Grade Glycerin
NOT COMPLETED
|
0
|
0
|
|
Ultra Light
STARTED
|
731
|
776
|
|
Ultra Light
COMPLETED
|
731
|
776
|
|
Ultra Light
NOT COMPLETED
|
0
|
0
|
|
Fresh Hookah Tobacco
STARTED
|
706
|
801
|
|
Fresh Hookah Tobacco
COMPLETED
|
706
|
801
|
|
Fresh Hookah Tobacco
NOT COMPLETED
|
0
|
0
|
|
Lower Nicotine Tobacco
STARTED
|
742
|
765
|
|
Lower Nicotine Tobacco
COMPLETED
|
742
|
765
|
|
Lower Nicotine Tobacco
NOT COMPLETED
|
0
|
0
|
|
Premium Shisha Tobacco
STARTED
|
764
|
743
|
|
Premium Shisha Tobacco
COMPLETED
|
764
|
743
|
|
Premium Shisha Tobacco
NOT COMPLETED
|
0
|
0
|
|
High Quality Shisha Tobacco
STARTED
|
743
|
764
|
|
High Quality Shisha Tobacco
COMPLETED
|
743
|
764
|
|
High Quality Shisha Tobacco
NOT COMPLETED
|
0
|
0
|
|
Don't Blow Smoke - Blow Clouds
STARTED
|
746
|
761
|
|
Don't Blow Smoke - Blow Clouds
COMPLETED
|
746
|
761
|
|
Don't Blow Smoke - Blow Clouds
NOT COMPLETED
|
0
|
0
|
|
Contains Natural, Unwashed Tobacco Leaf
STARTED
|
731
|
776
|
|
Contains Natural, Unwashed Tobacco Leaf
COMPLETED
|
731
|
776
|
|
Contains Natural, Unwashed Tobacco Leaf
NOT COMPLETED
|
0
|
0
|
|
We Only Use FDA Approved Ingredients
STARTED
|
706
|
801
|
|
We Only Use FDA Approved Ingredients
COMPLETED
|
706
|
801
|
|
We Only Use FDA Approved Ingredients
NOT COMPLETED
|
0
|
0
|
|
H2O Cools Puirfies Tobacco Smoke
STARTED
|
753
|
754
|
|
H2O Cools Puirfies Tobacco Smoke
COMPLETED
|
753
|
754
|
|
H2O Cools Puirfies Tobacco Smoke
NOT COMPLETED
|
0
|
0
|
|
Natural Flavor
STARTED
|
783
|
724
|
|
Natural Flavor
COMPLETED
|
783
|
724
|
|
Natural Flavor
NOT COMPLETED
|
0
|
0
|
|
Shisha/Hookah Tobacco is Unique
STARTED
|
749
|
758
|
|
Shisha/Hookah Tobacco is Unique
COMPLETED
|
749
|
758
|
|
Shisha/Hookah Tobacco is Unique
NOT COMPLETED
|
0
|
0
|
|
Shisha H2O Cools and Filters Smoke
STARTED
|
722
|
785
|
|
Shisha H2O Cools and Filters Smoke
COMPLETED
|
722
|
785
|
|
Shisha H2O Cools and Filters Smoke
NOT COMPLETED
|
0
|
0
|
Reasons for withdrawal
Withdrawal data not reported
Baseline Characteristics
Consumer Perceptions of Waterpipe Tobacco Packaging and Digital Marketing Claims
Baseline characteristics by cohort
| Measure |
With Claim
n=742 Participants
Package or digital marketing advertisement containing claim of interest Package / Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim
n=765 Participants
Package or digital marketing advertisement without claim of interest Package / Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
Total
n=1507 Participants
Total of all reporting groups
|
|---|---|---|---|
|
Age, Continuous
|
25.1 years
STANDARD_DEVIATION 3.2 • n=5 Participants
|
24.7 years
STANDARD_DEVIATION 3.2 • n=7 Participants
|
24.9 years
STANDARD_DEVIATION 3.2 • n=5 Participants
|
|
Sex: Female, Male
Female
|
481 Participants
n=5 Participants
|
488 Participants
n=7 Participants
|
969 Participants
n=5 Participants
|
|
Sex: Female, Male
Male
|
261 Participants
n=5 Participants
|
277 Participants
n=7 Participants
|
538 Participants
n=5 Participants
|
|
Ethnicity (NIH/OMB)
Hispanic or Latino
|
167 Participants
n=5 Participants
|
163 Participants
n=7 Participants
|
330 Participants
n=5 Participants
|
|
Ethnicity (NIH/OMB)
Not Hispanic or Latino
|
575 Participants
n=5 Participants
|
602 Participants
n=7 Participants
|
1177 Participants
n=5 Participants
|
|
Ethnicity (NIH/OMB)
Unknown or Not Reported
|
0 Participants
n=5 Participants
|
0 Participants
n=7 Participants
|
0 Participants
n=5 Participants
|
|
Race (NIH/OMB)
American Indian or Alaska Native
|
6 Participants
n=5 Participants
|
9 Participants
n=7 Participants
|
15 Participants
n=5 Participants
|
|
Race (NIH/OMB)
Asian
|
56 Participants
n=5 Participants
|
60 Participants
n=7 Participants
|
116 Participants
n=5 Participants
|
|
Race (NIH/OMB)
Native Hawaiian or Other Pacific Islander
|
4 Participants
n=5 Participants
|
2 Participants
n=7 Participants
|
6 Participants
n=5 Participants
|
|
Race (NIH/OMB)
Black or African American
|
163 Participants
n=5 Participants
|
182 Participants
n=7 Participants
|
345 Participants
n=5 Participants
|
|
Race (NIH/OMB)
White
|
432 Participants
n=5 Participants
|
429 Participants
n=7 Participants
|
861 Participants
n=5 Participants
|
|
Race (NIH/OMB)
More than one race
|
31 Participants
n=5 Participants
|
32 Participants
n=7 Participants
|
63 Participants
n=5 Participants
|
|
Race (NIH/OMB)
Unknown or Not Reported
|
50 Participants
n=5 Participants
|
51 Participants
n=7 Participants
|
101 Participants
n=5 Participants
|
PRIMARY outcome
Timeframe: minute 5Population: Only certain Arms involved the Packaging Experiment
One item to assess the extent to which young adults are willing to try the waterpipe tobacco product: How likely would you be to try this specific product? Response scale: (1) Not at all likely to (4) Very likely
Outcome measures
| Measure |
With Claim 0% Tar
n=742 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim 0% Tar
n=765 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim No Chemicals
n=764 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim No Chemicals
n=743 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Apple Image
n=743 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Apple Image
n=764 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim 100% Food Grade Glycerin
n=746 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim 100% Food Grade Glycerin
n=761 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Ultra Light
n=731 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Ultra Light
n=776 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Fresh Hookah Tobacco
n=706 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Fresh Hookah Tobacco
n=801 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Lower Nicotine Tobacco
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Lower Nicotine Tobacco
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Premium Shisha Tobacco
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Premium Shisha Tobacco
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim High Quality Shisha Tobacco
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim High Quality Shisha Tobacco
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Don't Blow Smoke - Blow Clouds
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Don't Blow Smoke - Blow Clouds
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Contains Natural, Unwashed Tobacco Leaf
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Contains Natural, Unwashed Tobacco Leaf
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim We Only Use Ingredients Which Are FDA Approved
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim We Only Use Ingredients Which Are FDA Approved
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Passing Flavored Tobacco Smoke Through Water Cools and Purifies it
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Passing Flavored Tobacco Smoke Through Water Cools and Purifies it
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Natural Flavor
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Natural Flavor
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Shisha or Hookah Tobacco is Unique and Completely Unlike That Found in Cigarettes
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Shisha or Hookah Tobacco is Unique and Completely Unlike That Found in Cigarettes
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Water in the Shisha Effectively Cools and Filters the Smoke, Making Smooth and Light
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Water in the Shisha Effectively Cools and Filters the Smoke, Making Smooth and Light
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Willingness to Try Hookah Tobacco (Packaging Task )
|
1.9 score on a scale
Standard Error 0.05
|
1.87 score on a scale
Standard Error 0.05
|
1.9 score on a scale
Standard Error 0.06
|
1.63 score on a scale
Standard Error 0.05
|
1.95 score on a scale
Standard Error 0.06
|
1.78 score on a scale
Standard Error 0.05
|
1.81 score on a scale
Standard Error 0.05
|
1.79 score on a scale
Standard Error 0.05
|
1.84 score on a scale
Standard Error 0.06
|
1.81 score on a scale
Standard Error 0.05
|
1.86 score on a scale
Standard Error 0.06
|
1.80 score on a scale
Standard Error 0.05
|
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PRIMARY outcome
Timeframe: minute 5Population: Only certain Arms involved the Digital Marketing Experiment
One item to assess the extent to which young adults want to try smoking hookah: How much does this advertisement make you want to smoke hookah? Response scale: (1) Not at all to (4) A lot
Outcome measures
| Measure |
With Claim 0% Tar
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim 0% Tar
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim No Chemicals
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim No Chemicals
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Apple Image
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Apple Image
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim 100% Food Grade Glycerin
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim 100% Food Grade Glycerin
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Ultra Light
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Ultra Light
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Fresh Hookah Tobacco
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Fresh Hookah Tobacco
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Lower Nicotine Tobacco
n=742 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Lower Nicotine Tobacco
n=765 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Premium Shisha Tobacco
n=764 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Premium Shisha Tobacco
n=743 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim High Quality Shisha Tobacco
n=743 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim High Quality Shisha Tobacco
n=764 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Don't Blow Smoke - Blow Clouds
n=746 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Don't Blow Smoke - Blow Clouds
n=761 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Contains Natural, Unwashed Tobacco Leaf
n=731 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Contains Natural, Unwashed Tobacco Leaf
n=776 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim We Only Use Ingredients Which Are FDA Approved
n=706 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim We Only Use Ingredients Which Are FDA Approved
n=801 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Passing Flavored Tobacco Smoke Through Water Cools and Purifies it
n=753 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Passing Flavored Tobacco Smoke Through Water Cools and Purifies it
n=754 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Natural Flavor
n=783 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Natural Flavor
n=724 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Shisha or Hookah Tobacco is Unique and Completely Unlike That Found in Cigarettes
n=749 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Shisha or Hookah Tobacco is Unique and Completely Unlike That Found in Cigarettes
n=758 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Water in the Shisha Effectively Cools and Filters the Smoke, Making Smooth and Light
n=722 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Water in the Shisha Effectively Cools and Filters the Smoke, Making Smooth and Light
n=785 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Willingness to Smoke Hookah Tobacco (Digital Marketing Task )
|
—
|
—
|
—
|
—
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—
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—
|
—
|
—
|
—
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—
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—
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—
|
1.74 score on a scale
Standard Error .05
|
1.78 score on a scale
Standard Error .05
|
1.46 score on a scale
Standard Error .05
|
1.42 score on a scale
Standard Error .04
|
1.67 score on a scale
Standard Error .05
|
1.75 score on a scale
Standard Error .04
|
1.81 score on a scale
Standard Error .05
|
1.88 score on a scale
Standard Error .05
|
1.74 score on a scale
Standard Error .05
|
1.62 score on a scale
Standard Error .05
|
1.76 score on a scale
Standard Error .05
|
1.69 score on a scale
Standard Error .05
|
1.66 score on a scale
Standard Error .05
|
1.63 score on a scale
Standard Error .05
|
2.00 score on a scale
Standard Error .05
|
1.91 score on a scale
Standard Error .05
|
1.93 score on a scale
Standard Error .05
|
1.78 score on a scale
Standard Error .05
|
1.83 score on a scale
Standard Error .05
|
1.73 score on a scale
Standard Error .05
|
OTHER_PRE_SPECIFIED outcome
Timeframe: minute 5Population: Only certain Arms involved the Packaging Experiment
One item to assess young adults' perceptions of how the packaging influences their opinions on the harmfulness of the hookah tobacco: How much does this packaging make you think this product is harmful? Response scale: (1) Not at all to (4) A lot
Outcome measures
| Measure |
With Claim 0% Tar
n=742 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim 0% Tar
n=765 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim No Chemicals
n=764 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim No Chemicals
n=743 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Apple Image
n=743 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Apple Image
n=764 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim 100% Food Grade Glycerin
n=746 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim 100% Food Grade Glycerin
n=761 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Ultra Light
n=731 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Ultra Light
n=776 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Fresh Hookah Tobacco
n=706 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Fresh Hookah Tobacco
n=801 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Lower Nicotine Tobacco
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Lower Nicotine Tobacco
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Premium Shisha Tobacco
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Premium Shisha Tobacco
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim High Quality Shisha Tobacco
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim High Quality Shisha Tobacco
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Don't Blow Smoke - Blow Clouds
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Don't Blow Smoke - Blow Clouds
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Contains Natural, Unwashed Tobacco Leaf
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Contains Natural, Unwashed Tobacco Leaf
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim We Only Use Ingredients Which Are FDA Approved
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim We Only Use Ingredients Which Are FDA Approved
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Passing Flavored Tobacco Smoke Through Water Cools and Purifies it
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Passing Flavored Tobacco Smoke Through Water Cools and Purifies it
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Natural Flavor
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Natural Flavor
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Shisha or Hookah Tobacco is Unique and Completely Unlike That Found in Cigarettes
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Shisha or Hookah Tobacco is Unique and Completely Unlike That Found in Cigarettes
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Water in the Shisha Effectively Cools and Filters the Smoke, Making Smooth and Light
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Water in the Shisha Effectively Cools and Filters the Smoke, Making Smooth and Light
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Absolute Harm Perception (Packaging Task )
|
1.74 score on a scale
Standard Error 0.04
|
1.74 score on a scale
Standard Error 0.05
|
1.78 score on a scale
Standard Error 0.05
|
1.67 score on a scale
Standard Error 0.05
|
1.79 score on a scale
Standard Error 0.05
|
1.77 score on a scale
Standard Error 0.05
|
1.82 score on a scale
Standard Error 0.06
|
1.79 score on a scale
Standard Error 0.05
|
1.76 score on a scale
Standard Error 0.05
|
1.72 score on a scale
Standard Error 0.05
|
1.83 score on a scale
Standard Error 0.05
|
1.80 score on a scale
Standard Error 0.05
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
OTHER_PRE_SPECIFIED outcome
Timeframe: minute 5Population: Only certain Arms involved the Digital Marketing Experiment
One item to assess young adults' perception of how the advertisement influences their opinions on the harmfulness of smoking hookah: How much does this advertisement make you think smoking hookah is harmful? Response scale: (1) Not at all to (4) A lot
Outcome measures
| Measure |
With Claim 0% Tar
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim 0% Tar
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim No Chemicals
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim No Chemicals
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Apple Image
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Apple Image
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim 100% Food Grade Glycerin
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim 100% Food Grade Glycerin
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Ultra Light
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Ultra Light
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Fresh Hookah Tobacco
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Fresh Hookah Tobacco
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Lower Nicotine Tobacco
n=742 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Lower Nicotine Tobacco
n=765 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Premium Shisha Tobacco
n=764 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Premium Shisha Tobacco
n=743 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim High Quality Shisha Tobacco
n=743 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim High Quality Shisha Tobacco
n=764 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Don't Blow Smoke - Blow Clouds
n=746 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Don't Blow Smoke - Blow Clouds
n=761 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Contains Natural, Unwashed Tobacco Leaf
n=731 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Contains Natural, Unwashed Tobacco Leaf
n=776 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim We Only Use Ingredients Which Are FDA Approved
n=706 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim We Only Use Ingredients Which Are FDA Approved
n=801 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Passing Flavored Tobacco Smoke Through Water Cools and Purifies it
n=753 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Passing Flavored Tobacco Smoke Through Water Cools and Purifies it
n=754 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Natural Flavor
n=783 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Natural Flavor
n=724 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Shisha or Hookah Tobacco is Unique and Completely Unlike That Found in Cigarettes
n=749 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Shisha or Hookah Tobacco is Unique and Completely Unlike That Found in Cigarettes
n=758 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Water in the Shisha Effectively Cools and Filters the Smoke, Making Smooth and Light
n=722 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Water in the Shisha Effectively Cools and Filters the Smoke, Making Smooth and Light
n=785 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Absolute Harm Perception (Digital Marketing Task )
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
1.90 score on a scale
Standard Error .05
|
1.79 score on a scale
Standard Error .05
|
1.63 score on a scale
Standard Error .05
|
1.67 score on a scale
Standard Error .05
|
1.73 score on a scale
Standard Error .06
|
1.58 score on a scale
Standard Error .04
|
1.86 score on a scale
Standard Error .05
|
1.81 score on a scale
Standard Error .05
|
1.70 score on a scale
Standard Error .05
|
1.61 score on a scale
Standard Error .05
|
1.79 score on a scale
Standard Error .05
|
1.73 score on a scale
Standard Error .05
|
1.80 score on a scale
Standard Error .06
|
1.70 score on a scale
Standard Error .05
|
1.77 score on a scale
Standard Error .05
|
1.59 score on a scale
Standard Error .05
|
1.72 score on a scale
Standard Error .05
|
1.58 score on a scale
Standard Error .04
|
1.71 score on a scale
Standard Error .04
|
1.74 score on a scale
Standard Error .05
|
OTHER_PRE_SPECIFIED outcome
Timeframe: minute 5Population: Only certain Arms involved the Packaging Experiment
One item to assess the pictured product's appeal: How appealing is this specific product to you? Response scale: (1) Not at all appealing to (4) Very appealing
Outcome measures
| Measure |
With Claim 0% Tar
n=742 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim 0% Tar
n=765 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim No Chemicals
n=764 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim No Chemicals
n=743 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Apple Image
n=743 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Apple Image
n=764 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim 100% Food Grade Glycerin
n=746 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim 100% Food Grade Glycerin
n=761 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Ultra Light
n=731 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Ultra Light
n=776 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Fresh Hookah Tobacco
n=706 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Fresh Hookah Tobacco
n=801 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Lower Nicotine Tobacco
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Lower Nicotine Tobacco
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Premium Shisha Tobacco
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Premium Shisha Tobacco
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim High Quality Shisha Tobacco
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim High Quality Shisha Tobacco
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Don't Blow Smoke - Blow Clouds
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Don't Blow Smoke - Blow Clouds
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Contains Natural, Unwashed Tobacco Leaf
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Contains Natural, Unwashed Tobacco Leaf
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim We Only Use Ingredients Which Are FDA Approved
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim We Only Use Ingredients Which Are FDA Approved
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Passing Flavored Tobacco Smoke Through Water Cools and Purifies it
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Passing Flavored Tobacco Smoke Through Water Cools and Purifies it
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Natural Flavor
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Natural Flavor
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Shisha or Hookah Tobacco is Unique and Completely Unlike That Found in Cigarettes
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Shisha or Hookah Tobacco is Unique and Completely Unlike That Found in Cigarettes
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Water in the Shisha Effectively Cools and Filters the Smoke, Making Smooth and Light
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Water in the Shisha Effectively Cools and Filters the Smoke, Making Smooth and Light
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Product Appeal (Packaging Task )
|
1.99 score on a scale
Standard Error 0.05
|
2.01 score on a scale
Standard Error 0.06
|
1.91 score on a scale
Standard Error 0.05
|
1.70 score on a scale
Standard Error 0.05
|
2.01 score on a scale
Standard Error 0.06
|
1.81 score on a scale
Standard Error 0.05
|
1.89 score on a scale
Standard Error 0.05
|
1.84 score on a scale
Standard Error 0.05
|
1.91 score on a scale
Standard Error 0.06
|
1.95 score on a scale
Standard Error 0.05
|
2.02 score on a scale
Standard Error 0.06
|
1.89 score on a scale
Standard Error 0.05
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
OTHER_PRE_SPECIFIED outcome
Timeframe: minute 5Population: Only certain Arms involved the Digital Marketing Experiment
One item to assess the appeal of smoking hookah in the context of the advertisement: How appealing does this advertisement make smoking hookah seem to you? Response scale: (1) Not at all appealing to (4) Very appealing
Outcome measures
| Measure |
With Claim 0% Tar
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim 0% Tar
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim No Chemicals
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim No Chemicals
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Apple Image
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Apple Image
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim 100% Food Grade Glycerin
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim 100% Food Grade Glycerin
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Ultra Light
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Ultra Light
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Fresh Hookah Tobacco
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Fresh Hookah Tobacco
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Lower Nicotine Tobacco
n=742 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Lower Nicotine Tobacco
n=765 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Premium Shisha Tobacco
n=764 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Premium Shisha Tobacco
n=743 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim High Quality Shisha Tobacco
n=743 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim High Quality Shisha Tobacco
n=764 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Don't Blow Smoke - Blow Clouds
n=746 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Don't Blow Smoke - Blow Clouds
n=761 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Contains Natural, Unwashed Tobacco Leaf
n=731 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Contains Natural, Unwashed Tobacco Leaf
n=776 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim We Only Use Ingredients Which Are FDA Approved
n=706 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim We Only Use Ingredients Which Are FDA Approved
n=801 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Passing Flavored Tobacco Smoke Through Water Cools and Purifies it
n=753 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Passing Flavored Tobacco Smoke Through Water Cools and Purifies it
n=754 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Natural Flavor
n=783 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Natural Flavor
n=724 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Shisha or Hookah Tobacco is Unique and Completely Unlike That Found in Cigarettes
n=749 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Shisha or Hookah Tobacco is Unique and Completely Unlike That Found in Cigarettes
n=758 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Water in the Shisha Effectively Cools and Filters the Smoke, Making Smooth and Light
n=722 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Water in the Shisha Effectively Cools and Filters the Smoke, Making Smooth and Light
n=785 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Product Appeal (Digital Marketing Task )
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
1.88 score on a scale
Standard Error .05
|
1.88 score on a scale
Standard Error .05
|
1.53 score on a scale
Standard Error .04
|
1.51 score on a scale
Standard Error .05
|
1.81 score on a scale
Standard Error .05
|
1.89 score on a scale
Standard Error .05
|
1.9 score on a scale
Standard Error .05
|
2.00 score on a scale
Standard Error .06
|
1.86 score on a scale
Standard Error .05
|
1.77 score on a scale
Standard Error .05
|
1.83 score on a scale
Standard Error .05
|
1.78 score on a scale
Standard Error .05
|
1.71 score on a scale
Standard Error .05
|
1.78 score on a scale
Standard Error .05
|
2.09 score on a scale
Standard Error .05
|
2.08 score on a scale
Standard Error .06
|
2.03 score on a scale
Standard Error .05
|
1.93 score on a scale
Standard Error .06
|
1.97 score on a scale
Standard Error .05
|
1.80 score on a scale
Standard Error .05
|
OTHER_PRE_SPECIFIED outcome
Timeframe: minute 5Population: Only certain Arms involved the Packaging Experiment
One item to assess young adults' perceptions of how the packaging influences their opinions of how safe the product is: How much does this packaging make you think this product is safe? Response scale: (1) Not at all to (4) A lot
Outcome measures
| Measure |
With Claim 0% Tar
n=742 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim 0% Tar
n=765 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim No Chemicals
n=764 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim No Chemicals
n=743 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Apple Image
n=743 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Apple Image
n=764 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim 100% Food Grade Glycerin
n=746 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim 100% Food Grade Glycerin
n=761 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Ultra Light
n=731 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Ultra Light
n=776 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Fresh Hookah Tobacco
n=706 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Fresh Hookah Tobacco
n=801 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Lower Nicotine Tobacco
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Lower Nicotine Tobacco
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Premium Shisha Tobacco
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Premium Shisha Tobacco
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim High Quality Shisha Tobacco
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim High Quality Shisha Tobacco
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Don't Blow Smoke - Blow Clouds
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Don't Blow Smoke - Blow Clouds
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Contains Natural, Unwashed Tobacco Leaf
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Contains Natural, Unwashed Tobacco Leaf
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim We Only Use Ingredients Which Are FDA Approved
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim We Only Use Ingredients Which Are FDA Approved
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Passing Flavored Tobacco Smoke Through Water Cools and Purifies it
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Passing Flavored Tobacco Smoke Through Water Cools and Purifies it
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Natural Flavor
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Natural Flavor
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Shisha or Hookah Tobacco is Unique and Completely Unlike That Found in Cigarettes
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Shisha or Hookah Tobacco is Unique and Completely Unlike That Found in Cigarettes
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Water in the Shisha Effectively Cools and Filters the Smoke, Making Smooth and Light
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Water in the Shisha Effectively Cools and Filters the Smoke, Making Smooth and Light
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Absolute Safety Perception (Packaging Task)
|
1.95 score on a scale
Standard Error 0.05
|
1.86 score on a scale
Standard Error 0.05
|
1.89 score on a scale
Standard Error 0.05
|
1.81 score on a scale
Standard Error 0.05
|
1.89 score on a scale
Standard Error 0.05
|
1.80 score on a scale
Standard Error 0.05
|
1.82 score on a scale
Standard Error 0.05
|
1.86 score on a scale
Standard Error 0.05
|
1.89 score on a scale
Standard Error 0.05
|
1.77 score on a scale
Standard Error 0.05
|
1.8 score on a scale
Standard Error 0.05
|
1.8 score on a scale
Standard Error 0.05
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
OTHER_PRE_SPECIFIED outcome
Timeframe: minute 5Population: Only certain Arms involved the Digital Marketing Experiment
One item to assess young adults' perception of how the advertisement influences their opinions on the safety of smoking hookah: How much does this advertisement make you think smoking hookah is safe? Response scale: (1) Not at all to (4) A lot
Outcome measures
| Measure |
With Claim 0% Tar
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim 0% Tar
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim No Chemicals
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim No Chemicals
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Apple Image
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Apple Image
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim 100% Food Grade Glycerin
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim 100% Food Grade Glycerin
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Ultra Light
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Ultra Light
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Fresh Hookah Tobacco
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Fresh Hookah Tobacco
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Lower Nicotine Tobacco
n=742 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Lower Nicotine Tobacco
n=765 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Premium Shisha Tobacco
n=764 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Premium Shisha Tobacco
n=743 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim High Quality Shisha Tobacco
n=743 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim High Quality Shisha Tobacco
n=764 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Don't Blow Smoke - Blow Clouds
n=746 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Don't Blow Smoke - Blow Clouds
n=761 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Contains Natural, Unwashed Tobacco Leaf
n=731 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Contains Natural, Unwashed Tobacco Leaf
n=776 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim We Only Use Ingredients Which Are FDA Approved
n=706 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim We Only Use Ingredients Which Are FDA Approved
n=801 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Passing Flavored Tobacco Smoke Through Water Cools and Purifies it
n=753 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Passing Flavored Tobacco Smoke Through Water Cools and Purifies it
n=754 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Natural Flavor
n=4783 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Natural Flavor
n=724 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Shisha or Hookah Tobacco is Unique and Completely Unlike That Found in Cigarettes
n=749 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Shisha or Hookah Tobacco is Unique and Completely Unlike That Found in Cigarettes
n=758 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Water in the Shisha Effectively Cools and Filters the Smoke, Making Smooth and Light
n=722 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Water in the Shisha Effectively Cools and Filters the Smoke, Making Smooth and Light
n=785 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Absolute Safety Perception (Digital Marketing Task)
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
1.99 score on a scale
Standard Error .05
|
1.69 score on a scale
Standard Error .05
|
1.57 score on a scale
Standard Error .05
|
1.60 score on a scale
Standard Error .04
|
1.73 score on a scale
Standard Error .05
|
1.80 score on a scale
Standard Error .05
|
1.70 score on a scale
Standard Error .05
|
1.67 score on a scale
Standard Error .05
|
1.85 score on a scale
Standard Error .05
|
1.78 score on a scale
Standard Error .05
|
2.10 score on a scale
Standard Error .05
|
1.64 score on a scale
Standard Error .05
|
1.90 score on a scale
Standard Error .05
|
1.72 score on a scale
Standard Error .05
|
1.94 score on a scale
Standard Error .05
|
1.87 score on a scale
Standard Error .06
|
2.15 score on a scale
Standard Error .05
|
1.88 score on a scale
Standard Error .05
|
1.97 score on a scale
Standard Error .06
|
1.88 score on a scale
Standard Error .05
|
OTHER_PRE_SPECIFIED outcome
Timeframe: minute 5Population: Only certain Arms involved the Packaging Experiment
One item to assess young adults' perceptions of how safe the product is as compared to other hookah tobacco that might be available to them: Compared to other hookah tobacco on the market, how safe do you think this specific product is? Response scale: (1) Much less safe to (5) Much more safe
Outcome measures
| Measure |
With Claim 0% Tar
n=742 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim 0% Tar
n=765 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim No Chemicals
n=764 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim No Chemicals
n=743 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Apple Image
n=743 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Apple Image
n=764 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim 100% Food Grade Glycerin
n=746 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim 100% Food Grade Glycerin
n=761 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Ultra Light
n=731 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Ultra Light
n=776 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Fresh Hookah Tobacco
n=706 Participants
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Fresh Hookah Tobacco
n=801 Participants
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Lower Nicotine Tobacco
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Lower Nicotine Tobacco
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Premium Shisha Tobacco
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Premium Shisha Tobacco
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim High Quality Shisha Tobacco
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim High Quality Shisha Tobacco
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Don't Blow Smoke - Blow Clouds
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Don't Blow Smoke - Blow Clouds
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Contains Natural, Unwashed Tobacco Leaf
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Contains Natural, Unwashed Tobacco Leaf
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim We Only Use Ingredients Which Are FDA Approved
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim We Only Use Ingredients Which Are FDA Approved
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Passing Flavored Tobacco Smoke Through Water Cools and Purifies it
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Passing Flavored Tobacco Smoke Through Water Cools and Purifies it
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Natural Flavor
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Natural Flavor
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Shisha or Hookah Tobacco is Unique and Completely Unlike That Found in Cigarettes
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Shisha or Hookah Tobacco is Unique and Completely Unlike That Found in Cigarettes
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
With Claim Water in the Shisha Effectively Cools and Filters the Smoke, Making Smooth and Light
Package or digital marketing advertisement containing claim of interest
Package/Advertisement With Claim: Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
|
Without Claim Water in the Shisha Effectively Cools and Filters the Smoke, Making Smooth and Light
Package or digital marketing advertisement without claim of interest
Package/Advertisement Without Claim: Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Relative Safety Perception (Packaging Task
|
2.88 score on a scale
Standard Error 0.05
|
2.73 score on a scale
Standard Error 0.05
|
2.78 score on a scale
Standard Error 0.05
|
2.70 score on a scale
Standard Error 0.05
|
2.65 score on a scale
Standard Error 0.05
|
2.68 score on a scale
Standard Error 0.05
|
2.68 score on a scale
Standard Error 0.05
|
2.68 score on a scale
Standard Error 0.05
|
2.68 score on a scale
Standard Error 0.06
|
2.74 score on a scale
Standard Error 0.04
|
2.73 score on a scale
Standard Error 0.05
|
2.74 score on a scale
Standard Error 0.04
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
—
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—
|
—
|
—
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—
|
—
|
—
|
—
|
Adverse Events
Male
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Female
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Serious adverse events
Adverse event data not reported
Other adverse events
Adverse event data not reported
Additional Information
Erin L. Sutfin, PhD
Wake Forest University Health Sciences
Phone: 336.713.5282
Email: [email protected]
Results disclosure agreements
- Principal investigator is a sponsor employee
- Publication restrictions are in place