Trial Outcomes & Findings for Evaluating Anti-Tobacco Message Effectiveness Among Lesbian, Gay, Bisexual, and Transgender Young Adults (NCT NCT05393869)

NCT ID: NCT05393869

Last Updated: 2023-12-26

Results Overview

6 items measured on 5-point scale, 1 = Not at all and 5 = Very much * These messages were worth remembering. * These messages grabbed my attention. * These messages are powerful. * These messages are convincing. * These messages are meaningful. * These messages are informative. Responses were summed and averaged to create a scale for intention to quit (range from 1 - 5). Higher scores indicate a higher persuasive potential of the message.

Recruitment status

COMPLETED

Study phase

NA

Target enrollment

2849 participants

Primary outcome timeframe

Immediately post-exposure to intervention, up to 1 hour

Results posted on

2023-12-26

Participant Flow

Participant milestones

Participant milestones
Measure
AR-Quit
Participants view messages with absolute risk and quit statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
AR-Switch
Participants view messages with absolute risk and switch statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
AR-Combination
Participants view messages with absolute risk and combination quit+switch statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
RR-Quit
Participants view messages with comparative risk and quit statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
RR-Switch
Participants view messages with comparative risk and switch statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
RR-Combination
Participants view messages with comparative risk and combination quit+switch statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
Control
Participants view FDA regulatory messages Health communications: Participants are assigned to view health communications with risk and efficacy statements.
Overall Study
STARTED
407
407
407
407
407
407
407
Overall Study
COMPLETED
400
405
398
404
402
403
404
Overall Study
NOT COMPLETED
7
2
9
3
5
4
3

Reasons for withdrawal

Withdrawal data not reported

Baseline Characteristics

Evaluating Anti-Tobacco Message Effectiveness Among Lesbian, Gay, Bisexual, and Transgender Young Adults

Baseline characteristics by cohort

Baseline characteristics by cohort
Measure
AR-Quit
n=407 Participants
Participants view messages with absolute risk and quit statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
AR-Switch
n=407 Participants
Participants view messages with absolute risk and switch statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
AR-Combination
n=407 Participants
Participants view messages with absolute risk and combination quit+switch statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
RR-Quit
n=407 Participants
Participants view messages with comparative risk and quit statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
RR-Switch
n=407 Participants
Participants view messages with comparative risk and switch statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
RR-Combination
n=407 Participants
Participants view messages with comparative risk and combination quit+switch statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
Control
n=407 Participants
Participants view FDA regulatory messages Health communications: Participants are assigned to view health communications with risk and efficacy statements.
Total
n=2849 Participants
Total of all reporting groups
Dual smoking/vaping status
Only ever vaped nicotine OR smoked cigarettes
76 Participants
n=5 Participants
69 Participants
n=7 Participants
78 Participants
n=5 Participants
86 Participants
n=4 Participants
73 Participants
n=21 Participants
75 Participants
n=10 Participants
77 Participants
n=115 Participants
534 Participants
n=24 Participants
Age, Customized
18-24 years old
131 Participants
n=5 Participants
123 Participants
n=7 Participants
138 Participants
n=5 Participants
126 Participants
n=4 Participants
133 Participants
n=21 Participants
139 Participants
n=10 Participants
138 Participants
n=115 Participants
928 Participants
n=24 Participants
Age, Customized
25-35 years old
270 Participants
n=5 Participants
283 Participants
n=7 Participants
261 Participants
n=5 Participants
278 Participants
n=4 Participants
270 Participants
n=21 Participants
265 Participants
n=10 Participants
267 Participants
n=115 Participants
1894 Participants
n=24 Participants
Age, Customized
Unknown or not reported
6 Participants
n=5 Participants
1 Participants
n=7 Participants
8 Participants
n=5 Participants
3 Participants
n=4 Participants
4 Participants
n=21 Participants
3 Participants
n=10 Participants
2 Participants
n=115 Participants
27 Participants
n=24 Participants
Sex/Gender, Customized
Cisgender female
195 Participants
n=5 Participants
192 Participants
n=7 Participants
195 Participants
n=5 Participants
187 Participants
n=4 Participants
224 Participants
n=21 Participants
187 Participants
n=10 Participants
185 Participants
n=115 Participants
1365 Participants
n=24 Participants
Sex/Gender, Customized
Cisgender Male
169 Participants
n=5 Participants
183 Participants
n=7 Participants
163 Participants
n=5 Participants
179 Participants
n=4 Participants
152 Participants
n=21 Participants
171 Participants
n=10 Participants
180 Participants
n=115 Participants
1197 Participants
n=24 Participants
Sex/Gender, Customized
Transgender or gender diverse
36 Participants
n=5 Participants
30 Participants
n=7 Participants
41 Participants
n=5 Participants
38 Participants
n=4 Participants
27 Participants
n=21 Participants
46 Participants
n=10 Participants
40 Participants
n=115 Participants
258 Participants
n=24 Participants
Sex/Gender, Customized
Unknown or not reported
7 Participants
n=5 Participants
2 Participants
n=7 Participants
8 Participants
n=5 Participants
3 Participants
n=4 Participants
4 Participants
n=21 Participants
3 Participants
n=10 Participants
2 Participants
n=115 Participants
29 Participants
n=24 Participants
Ethnicity (NIH/OMB)
Hispanic or Latino
58 Participants
n=5 Participants
59 Participants
n=7 Participants
49 Participants
n=5 Participants
57 Participants
n=4 Participants
45 Participants
n=21 Participants
62 Participants
n=10 Participants
48 Participants
n=115 Participants
378 Participants
n=24 Participants
Ethnicity (NIH/OMB)
Not Hispanic or Latino
343 Participants
n=5 Participants
347 Participants
n=7 Participants
350 Participants
n=5 Participants
347 Participants
n=4 Participants
358 Participants
n=21 Participants
342 Participants
n=10 Participants
357 Participants
n=115 Participants
2444 Participants
n=24 Participants
Ethnicity (NIH/OMB)
Unknown or Not Reported
6 Participants
n=5 Participants
1 Participants
n=7 Participants
8 Participants
n=5 Participants
3 Participants
n=4 Participants
4 Participants
n=21 Participants
3 Participants
n=10 Participants
2 Participants
n=115 Participants
27 Participants
n=24 Participants
Race (NIH/OMB)
American Indian or Alaska Native
3 Participants
n=5 Participants
2 Participants
n=7 Participants
4 Participants
n=5 Participants
3 Participants
n=4 Participants
4 Participants
n=21 Participants
4 Participants
n=10 Participants
2 Participants
n=115 Participants
22 Participants
n=24 Participants
Race (NIH/OMB)
Asian
30 Participants
n=5 Participants
39 Participants
n=7 Participants
28 Participants
n=5 Participants
43 Participants
n=4 Participants
31 Participants
n=21 Participants
36 Participants
n=10 Participants
31 Participants
n=115 Participants
238 Participants
n=24 Participants
Race (NIH/OMB)
Native Hawaiian or Other Pacific Islander
0 Participants
n=5 Participants
0 Participants
n=7 Participants
1 Participants
n=5 Participants
1 Participants
n=4 Participants
1 Participants
n=21 Participants
0 Participants
n=10 Participants
2 Participants
n=115 Participants
5 Participants
n=24 Participants
Race (NIH/OMB)
Black or African American
47 Participants
n=5 Participants
41 Participants
n=7 Participants
45 Participants
n=5 Participants
39 Participants
n=4 Participants
42 Participants
n=21 Participants
55 Participants
n=10 Participants
53 Participants
n=115 Participants
322 Participants
n=24 Participants
Race (NIH/OMB)
White
253 Participants
n=5 Participants
256 Participants
n=7 Participants
258 Participants
n=5 Participants
246 Participants
n=4 Participants
266 Participants
n=21 Participants
244 Participants
n=10 Participants
264 Participants
n=115 Participants
1787 Participants
n=24 Participants
Race (NIH/OMB)
More than one race
24 Participants
n=5 Participants
24 Participants
n=7 Participants
29 Participants
n=5 Participants
32 Participants
n=4 Participants
32 Participants
n=21 Participants
27 Participants
n=10 Participants
16 Participants
n=115 Participants
184 Participants
n=24 Participants
Race (NIH/OMB)
Unknown or Not Reported
50 Participants
n=5 Participants
45 Participants
n=7 Participants
42 Participants
n=5 Participants
43 Participants
n=4 Participants
31 Participants
n=21 Participants
41 Participants
n=10 Participants
39 Participants
n=115 Participants
291 Participants
n=24 Participants
Region of Enrollment
United States
407 participants
n=5 Participants
407 participants
n=7 Participants
407 participants
n=5 Participants
407 participants
n=4 Participants
407 participants
n=21 Participants
407 participants
n=10 Participants
407 participants
n=115 Participants
2849 participants
n=24 Participants
Sexual Orientation
Heterosexual
206 Participants
n=5 Participants
225 Participants
n=7 Participants
200 Participants
n=5 Participants
215 Participants
n=4 Participants
215 Participants
n=21 Participants
220 Participants
n=10 Participants
212 Participants
n=115 Participants
1493 Participants
n=24 Participants
Sexual Orientation
Lesbian or gay
46 Participants
n=5 Participants
43 Participants
n=7 Participants
38 Participants
n=5 Participants
45 Participants
n=4 Participants
37 Participants
n=21 Participants
46 Participants
n=10 Participants
44 Participants
n=115 Participants
299 Participants
n=24 Participants
Sexual Orientation
Bisexual
129 Participants
n=5 Participants
121 Participants
n=7 Participants
131 Participants
n=5 Participants
126 Participants
n=4 Participants
141 Participants
n=21 Participants
124 Participants
n=10 Participants
133 Participants
n=115 Participants
905 Participants
n=24 Participants
Sexual Orientation
Ace/Asexual
19 Participants
n=5 Participants
17 Participants
n=7 Participants
29 Participants
n=5 Participants
16 Participants
n=4 Participants
10 Participants
n=21 Participants
13 Participants
n=10 Participants
14 Participants
n=115 Participants
118 Participants
n=24 Participants
Sexual Orientation
Unknown or not reported
7 Participants
n=5 Participants
1 Participants
n=7 Participants
9 Participants
n=5 Participants
5 Participants
n=4 Participants
4 Participants
n=21 Participants
4 Participants
n=10 Participants
4 Participants
n=115 Participants
34 Participants
n=24 Participants
Smoking status
Currently use cigarettes
108 Participants
n=5 Participants
114 Participants
n=7 Participants
106 Participants
n=5 Participants
106 Participants
n=4 Participants
93 Participants
n=21 Participants
106 Participants
n=10 Participants
117 Participants
n=115 Participants
750 Participants
n=24 Participants
Smoking status
Formerly used cigarettes
168 Participants
n=5 Participants
148 Participants
n=7 Participants
176 Participants
n=5 Participants
170 Participants
n=4 Participants
192 Participants
n=21 Participants
171 Participants
n=10 Participants
159 Participants
n=115 Participants
1184 Participants
n=24 Participants
Smoking status
Never used cigarettes
131 Participants
n=5 Participants
145 Participants
n=7 Participants
125 Participants
n=5 Participants
131 Participants
n=4 Participants
122 Participants
n=21 Participants
130 Participants
n=10 Participants
131 Participants
n=115 Participants
915 Participants
n=24 Participants
Smoking status
Unknown or not reported
0 Participants
n=5 Participants
0 Participants
n=7 Participants
0 Participants
n=5 Participants
0 Participants
n=4 Participants
0 Participants
n=21 Participants
0 Participants
n=10 Participants
0 Participants
n=115 Participants
0 Participants
n=24 Participants
Vaping status
Currently vape nicotine
141 Participants
n=5 Participants
144 Participants
n=7 Participants
146 Participants
n=5 Participants
137 Participants
n=4 Participants
160 Participants
n=21 Participants
147 Participants
n=10 Participants
140 Participants
n=115 Participants
1015 Participants
n=24 Participants
Vaping status
Formerly vaped nicotine
139 Participants
n=5 Participants
133 Participants
n=7 Participants
132 Participants
n=5 Participants
141 Participants
n=4 Participants
118 Participants
n=21 Participants
117 Participants
n=10 Participants
135 Participants
n=115 Participants
915 Participants
n=24 Participants
Vaping status
Never vaped nicotine
127 Participants
n=5 Participants
130 Participants
n=7 Participants
129 Participants
n=5 Participants
129 Participants
n=4 Participants
129 Participants
n=21 Participants
143 Participants
n=10 Participants
132 Participants
n=115 Participants
919 Participants
n=24 Participants
Vaping status
Unknown or not reported
0 Participants
n=5 Participants
0 Participants
n=7 Participants
0 Participants
n=5 Participants
0 Participants
n=4 Participants
0 Participants
n=21 Participants
0 Participants
n=10 Participants
0 Participants
n=115 Participants
0 Participants
n=24 Participants
Dual smoking/vaping status
Currently vape nicotine AND smoke cigarettes
63 Participants
n=5 Participants
73 Participants
n=7 Participants
65 Participants
n=5 Participants
57 Participants
n=4 Participants
61 Participants
n=21 Participants
64 Participants
n=10 Participants
69 Participants
n=115 Participants
452 Participants
n=24 Participants
Dual smoking/vaping status
Formerly vaped nicotine AND smoked cigarettes
177 Participants
n=5 Participants
162 Participants
n=7 Participants
176 Participants
n=5 Participants
177 Participants
n=4 Participants
184 Participants
n=21 Participants
169 Participants
n=10 Participants
168 Participants
n=115 Participants
1213 Participants
n=24 Participants
Dual smoking/vaping status
Never vaped nicotine OR smoked cigarettes
91 Participants
n=5 Participants
103 Participants
n=7 Participants
88 Participants
n=5 Participants
87 Participants
n=4 Participants
89 Participants
n=21 Participants
99 Participants
n=10 Participants
93 Participants
n=115 Participants
650 Participants
n=24 Participants
Dual smoking/vaping status
Unknown or not reported
0 Participants
n=5 Participants
0 Participants
n=7 Participants
0 Participants
n=5 Participants
0 Participants
n=4 Participants
0 Participants
n=21 Participants
0 Participants
n=10 Participants
0 Participants
n=115 Participants
0 Participants
n=24 Participants

PRIMARY outcome

Timeframe: Immediately post-exposure to intervention, up to 1 hour

Population: Analytic population only included participants who had no missing data for any scale items.

6 items measured on 5-point scale, 1 = Not at all and 5 = Very much * These messages were worth remembering. * These messages grabbed my attention. * These messages are powerful. * These messages are convincing. * These messages are meaningful. * These messages are informative. Responses were summed and averaged to create a scale for intention to quit (range from 1 - 5). Higher scores indicate a higher persuasive potential of the message.

Outcome measures

Outcome measures
Measure
AR-Quit
n=399 Participants
Participants view messages with absolute risk and quit statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
AR-Switch
n=402 Participants
Participants view messages with absolute risk and switch statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
AR-Combination
n=396 Participants
Participants view messages with absolute risk and combination quit+switch statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
RR-Quit
n=403 Participants
Participants view messages with comparative risk and quit statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
RR-Switch
n=401 Participants
Participants view messages with comparative risk and switch statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
RR-Combination
n=402 Participants
Participants view messages with comparative risk and combination quit+switch statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
Control
n=402 Participants
Participants view FDA regulatory messages Health communications: Participants are assigned to view health communications with risk and efficacy statements.
Message Perceived Effectiveness - Persuasive Potential.
3.57 units on a scale
Interval 3.47 to 3.67
3.24 units on a scale
Interval 3.13 to 3.35
3.26 units on a scale
Interval 3.15 to 3.36
3.44 units on a scale
Interval 3.33 to 3.54
2.93 units on a scale
Interval 2.42 to 3.44
2.98 units on a scale
Interval 2.48 to 3.49
3.10 units on a scale
Interval 2.96 to 3.24

PRIMARY outcome

Timeframe: Immediately post-exposure to intervention, up to 1 hour

Population: Analytic population did not include participants with missing data for outcomes.

Six items were analyzed separately, each scored on 5-point Likert scale (1=Strongly Disagree, 5=Strongly Agree) These messages will motivate CIGARETTE SMOKERS to switch to vaping. These messages will motivate people to quit ALL smoking and vaping. These messages will motivate NON-USERS to start vaping. These messages will motivate NON-USERS to start smoking cigarettes. These messages will motivate CIGARETTE SMOKERS to quit. These messages will motivate VAPERS to quit.

Outcome measures

Outcome measures
Measure
AR-Quit
n=403 Participants
Participants view messages with absolute risk and quit statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
AR-Switch
n=407 Participants
Participants view messages with absolute risk and switch statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
AR-Combination
n=399 Participants
Participants view messages with absolute risk and combination quit+switch statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
RR-Quit
n=405 Participants
Participants view messages with comparative risk and quit statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
RR-Switch
n=403 Participants
Participants view messages with comparative risk and switch statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
RR-Combination
n=405 Participants
Participants view messages with comparative risk and combination quit+switch statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
Control
n=405 Participants
Participants view FDA regulatory messages Health communications: Participants are assigned to view health communications with risk and efficacy statements.
Perceived Effectiveness - Perceived Behavioral Impact
These messages will motivate NON-USERS to start vaping.
1.26 units on a scale
Interval 1.2 to 1.33
1.91 units on a scale
Interval 1.8 to 2.02
1.87 units on a scale
Interval 1.75 to 1.98
1.62 units on a scale
Interval 1.53 to 1.72
2.17 units on a scale
Interval 2.05 to 2.29
2.14 units on a scale
Interval 2.02 to 2.26
1.26 units on a scale
Interval 1.2 to 1.33
Perceived Effectiveness - Perceived Behavioral Impact
These messages will motivate people to quit ALL smoking and vaping.
2.96 units on a scale
Interval 2.84 to 3.08
2.38 units on a scale
Interval 2.25 to 2.5
2.44 units on a scale
Interval 2.32 to 2.56
2.71 units on a scale
Interval 2.59 to 2.84
2.07 units on a scale
Interval 1.96 to 2.19
2.22 units on a scale
Interval 2.11 to 2.34
2.76 units on a scale
Interval 2.63 to 2.88
Perceived Effectiveness - Perceived Behavioral Impact
These messages will motivate CIGARETTE SMOKERS to quit.
3.11 units on a scale
Interval 2.97 to 3.23
3.10 units on a scale
Interval 2.98 to 3.22
3.16 units on a scale
Interval 3.04 to 3.27
3.28 units on a scale
Interval 3.17 to 3.4
3.00 units on a scale
Interval 2.88 to 3.11
3.17 units on a scale
Interval 3.04 to 3.29
2.82 units on a scale
Interval 2.7 to 2.95
Perceived Effectiveness - Perceived Behavioral Impact
These messages will motivate CIGARETTE SMOKERS to switch to vaping
2.10 units on a scale
Interval 2.0 to 2.21
3.52 units on a scale
Interval 3.4 to 3.63
3.41 units on a scale
Interval 3.29 to 3.53
3.34 units on a scale
Interval 3.22 to 3.45
3.67 units on a scale
Interval 3.57 to 3.78
3.67 units on a scale
Interval 3.56 to 3.78
1.81 units on a scale
Interval 1.72 to 1.91
Perceived Effectiveness - Perceived Behavioral Impact
These messages will motivate VAPERS to quit.
2.96 units on a scale
Interval 2.84 to 3.08
2.21 units on a scale
Interval 2.09 to 2.33
2.26 units on a scale
Interval 2.14 to 2.37
2.53 units on a scale
Interval 2.41 to 2.64
1.84 units on a scale
Interval 1.73 to 1.94
1.94 units on a scale
Interval 1.83 to 2.04
2.83 units on a scale
Interval 2.71 to 2.95
Perceived Effectiveness - Perceived Behavioral Impact
These messages will motivate NON-USERS to start smoking cigarettes.
1.24 units on a scale
Interval 1.17 to 1.3
1.29 units on a scale
Interval 1.22 to 1.36
1.35 units on a scale
Interval 1.27 to 1.42
1.21 units on a scale
Interval 1.15 to 1.27
1.30 units on a scale
Interval 1.23 to 1.37
1.32 units on a scale
Interval 1.25 to 1.4
1.24 units on a scale
Interval 1.18 to 1.3

PRIMARY outcome

Timeframe: Immediately post-exposure to intervention, up to 1 hour

Population: Analytic population included participants with no missing data on outcomes.

On a scale from 0-10, where 0 = not at all harmful and 10 = extremely harmful now harmful are ... to your health? * combustible cigarettes * nicotine vapes On a scale from 0-10, where 0 = much less harmful and 10 = much more harmful... • compared to combustible cigarettes, how harmful are nicotine vapes to your health?

Outcome measures

Outcome measures
Measure
AR-Quit
n=399 Participants
Participants view messages with absolute risk and quit statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
AR-Switch
n=402 Participants
Participants view messages with absolute risk and switch statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
AR-Combination
n=396 Participants
Participants view messages with absolute risk and combination quit+switch statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
RR-Quit
n=403 Participants
Participants view messages with comparative risk and quit statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
RR-Switch
n=402 Participants
Participants view messages with comparative risk and switch statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
RR-Combination
n=402 Participants
Participants view messages with comparative risk and combination quit+switch statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
Control
n=403 Participants
Participants view FDA regulatory messages Health communications: Participants are assigned to view health communications with risk and efficacy statements.
Risk Perceptions: Absolute/Relative Risks of Cigarette vs. E-cigarette Use
Absolute harm of cigarettes to health
9.08 units on a scale
Interval 8.95 to 9.21
9.07 units on a scale
Interval 8.93 to 9.21
8.97 units on a scale
Interval 8.82 to 9.12
9.11 units on a scale
Interval 8.98 to 9.24
9.06 units on a scale
Interval 8.93 to 9.2
9.04 units on a scale
Interval 8.89 to 9.19
8.94 units on a scale
Interval 8.79 to 9.09
Risk Perceptions: Absolute/Relative Risks of Cigarette vs. E-cigarette Use
Absolute harm of nicotine vapes to health
7.57 units on a scale
Interval 7.35 to 7.79
7.05 units on a scale
Interval 6.83 to 7.27
7.19 units on a scale
Interval 6.96 to 7.42
7.19 units on a scale
Interval 6.97 to 7.42
6.88 units on a scale
Interval 6.64 to 7.11
6.94 units on a scale
Interval 6.71 to 7.17
7.57 units on a scale
Interval 7.34 to 7.8
Risk Perceptions: Absolute/Relative Risks of Cigarette vs. E-cigarette Use
Relative harm of nicotine vapes (vs combustible cigarettes) to health
4.99 units on a scale
Interval 4.71 to 5.26
4.65 units on a scale
Interval 4.38 to 4.92
4.81 units on a scale
Interval 4.51 to 5.11
4.46 units on a scale
Interval 4.16 to 4.75
4.34 units on a scale
Interval 4.05 to 4.64
4.49 units on a scale
Interval 4.2 to 4.78
5.04 units on a scale
Interval 4.77 to 5.3

PRIMARY outcome

Timeframe: Immediately post-exposure to intervention, up to 1 hour

Population: Analytic population included participants who did not have missing data on outcomes.

8-items made up two 4-pt scales (1 = definitely will not and 4 = definitely will). Items for each scale were summed and averaged. Higher scores indicate higher likelihood of avoiding cigarettes/nicotine vapes. How likely it is that in the next 3 months, you will refrain from... * smoking cigarettes completely and permanently? * smoking cigarettes when you get lonely? * smoking cigarettes when you are with your friends who use them? * smoking cigarettes when someone hands you a cigarette? How likely it is that in the next 3 months, you will refrain from... * vaping nicotine completely and permanently? * vaping nicotine when you get lonely? * vaping nicotine when you are with your friends who use them? * vaping nicotine when someone hands you a vape?

Outcome measures

Outcome measures
Measure
AR-Quit
n=403 Participants
Participants view messages with absolute risk and quit statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
AR-Switch
n=407 Participants
Participants view messages with absolute risk and switch statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
AR-Combination
n=399 Participants
Participants view messages with absolute risk and combination quit+switch statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
RR-Quit
n=405 Participants
Participants view messages with comparative risk and quit statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
RR-Switch
n=403 Participants
Participants view messages with comparative risk and switch statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
RR-Combination
n=405 Participants
Participants view messages with comparative risk and combination quit+switch statements Health communications: Participants are assigned to view health communications with risk and efficacy statements.
Control
n=405 Participants
Participants view FDA regulatory messages Health communications: Participants are assigned to view health communications with risk and efficacy statements.
Behavioral Intentions to Use Tobacco
Behavioral intentions to use nicotine vapes
3.27 units on a scale
Interval 3.17 to 3.36
3.16 units on a scale
Interval 3.06 to 3.26
3.16 units on a scale
Interval 3.06 to 3.27
3.22 units on a scale
Interval 3.12 to 3.31
3.11 units on a scale
Interval 3.01 to 3.22
3.17 units on a scale
Interval 3.07 to 3.27
3.15 units on a scale
Interval 3.04 to 3.25
Behavioral Intentions to Use Tobacco
Behavioral intentions to smoke cigarettes
3.48 units on a scale
Interval 3.4 to 3.56
3.40 units on a scale
Interval 3.31 to 3.49
3.40 units on a scale
Interval 3.3 to 3.49
3.46 units on a scale
Interval 3.37 to 3.54
3.46 units on a scale
Interval 3.38 to 3.55
3.44 units on a scale
Interval 3.35 to 3.52
3.37 units on a scale
Interval 3.28 to 3.46

Adverse Events

AR-Quit

Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths

AR-Switch

Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths

AR-Combination

Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths

RR-Quit

Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths

RR-Switch

Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths

RR-Combination

Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths

Control

Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths

Serious adverse events

Adverse event data not reported

Other adverse events

Adverse event data not reported

Additional Information

Dr. Joanne G. Patterson

The Ohio State University College of Public Health

Phone: 614-247-1780

Results disclosure agreements

  • Principal investigator is a sponsor employee
  • Publication restrictions are in place