Trial Outcomes & Findings for Comparison of the Substitution Between Different Tobacco/Nicotine Products as a Function of Tobacco-user Type (NCT NCT05177848)

NCT ID: NCT05177848

Last Updated: 2025-01-30

Results Overview

Participants will complete purchasing trials in an Experimental Tobacco Marketplace (ETM) with cigarettes increasing in price. Other product prices in the ETM will depend on the experimental condition. The degree to which other nicotine/tobacco products substitute for conventional cigarettes as a function of novel product (e.g. nicotine vaping products, heated tobacco products, nicotine pouch products) prices will be assessed. To obtain estimates of substitution of price-constant products in the different ETM conditions, the investigators will use ordinary least squares regression to model the relationship of the price-manipulated product to predict total quantity purchased of the price-constant product.

Recruitment status

COMPLETED

Study phase

NA

Target enrollment

60 participants

Primary outcome timeframe

1 day

Results posted on

2025-01-30

Participant Flow

Participants are assigned to exclusive smokers or dual cigarette/nicotine vaping product users groups based on the screening form.

Participant milestones

Participant milestones
Measure
Exclusive Cigarette Smokers
Exclusive smokers will be recruited and exposed to all conditions described in the intervention section. All nicotine/ tobacco products at market price: Nicotine/tobacco products available in the Experimental Tobacco Marketplace (ETM) at market price. Nicotine vaping products at 1/2 market price: Availability of nicotine vaping products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Nicotine vaping products at 2x market price: Availability of nicotine vaping products in the ETM at 2x market price. Other nicotine/tobacco products at market price. Heated tobacco products at 1/2 market price.: Availability of heated tobacco products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Heated tobacco products at 2x market price.: Availability of heated tobacco products in the ETM at 2x market price. Other nicotine/tobacco products at market price. Nicotine pouch products at 1/2 market price.: Availability of heated tobacco products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Nicotine pouch products at 2x market price.: Availability of heated tobacco products in the ETM at 2x market price. Other nicotine/tobacco products at market price.
Dual Cigarette/ Nicotine Vaping Product Users
Dual cigarette and nicotine vaping product users will be recruited and exposed to all conditions described in the intervention section. All nicotine/ tobacco products at market price: Nicotine/tobacco products available in the Experimental Tobacco Marketplace (ETM) at market price. Note that all participants will complete all the specified conditions. Nicotine vaping products at 1/2 market price: Availability of nicotine vaping products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Nicotine vaping products at 2x market price: Availability of nicotine vaping products in the ETM at 2x market price. Other nicotine/tobacco products at market price. Heated tobacco products at 1/2 market price.: Availability of heated tobacco products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Heated tobacco products at 2x market price.: Availability of heated tobacco products in the ETM at 2x market price. Other nicotine/tobacco products at market price. Nicotine pouch products at 1/2 market price.: Availability of heated tobacco products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Nicotine pouch products at 2x market price.: Availability of heated tobacco products in the ETM at 2x market price. Other nicotine/tobacco products at market price.
Overall Study
STARTED
29
31
Overall Study
COMPLETED
26
26
Overall Study
NOT COMPLETED
3
5

Reasons for withdrawal

Reasons for withdrawal
Measure
Exclusive Cigarette Smokers
Exclusive smokers will be recruited and exposed to all conditions described in the intervention section. All nicotine/ tobacco products at market price: Nicotine/tobacco products available in the Experimental Tobacco Marketplace (ETM) at market price. Nicotine vaping products at 1/2 market price: Availability of nicotine vaping products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Nicotine vaping products at 2x market price: Availability of nicotine vaping products in the ETM at 2x market price. Other nicotine/tobacco products at market price. Heated tobacco products at 1/2 market price.: Availability of heated tobacco products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Heated tobacco products at 2x market price.: Availability of heated tobacco products in the ETM at 2x market price. Other nicotine/tobacco products at market price. Nicotine pouch products at 1/2 market price.: Availability of heated tobacco products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Nicotine pouch products at 2x market price.: Availability of heated tobacco products in the ETM at 2x market price. Other nicotine/tobacco products at market price.
Dual Cigarette/ Nicotine Vaping Product Users
Dual cigarette and nicotine vaping product users will be recruited and exposed to all conditions described in the intervention section. All nicotine/ tobacco products at market price: Nicotine/tobacco products available in the Experimental Tobacco Marketplace (ETM) at market price. Note that all participants will complete all the specified conditions. Nicotine vaping products at 1/2 market price: Availability of nicotine vaping products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Nicotine vaping products at 2x market price: Availability of nicotine vaping products in the ETM at 2x market price. Other nicotine/tobacco products at market price. Heated tobacco products at 1/2 market price.: Availability of heated tobacco products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Heated tobacco products at 2x market price.: Availability of heated tobacco products in the ETM at 2x market price. Other nicotine/tobacco products at market price. Nicotine pouch products at 1/2 market price.: Availability of heated tobacco products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Nicotine pouch products at 2x market price.: Availability of heated tobacco products in the ETM at 2x market price. Other nicotine/tobacco products at market price.
Overall Study
Lost to Follow-up
1
4
Overall Study
Discontinued
2
1

Baseline Characteristics

Comparison of the Substitution Between Different Tobacco/Nicotine Products as a Function of Tobacco-user Type

Baseline characteristics by cohort

Baseline characteristics by cohort
Measure
Exclusive Cigarette Smokers
n=26 Participants
Exclusive smokers will be recruited and exposed to all conditions described in the intervention section. All nicotine/ tobacco products at market price: Nicotine/tobacco products available in the Experimental Tobacco Marketplace (ETM) at market price. Nicotine vaping products at 1/2 market price: Availability of nicotine vaping products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Nicotine vaping products at 2x market price: Availability of nicotine vaping products in the ETM at 2x market price. Other nicotine/tobacco products at market price. Heated tobacco products at 1/2 market price.: Availability of heated tobacco products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Heated tobacco products at 2x market price.: Availability of heated tobacco products in the ETM at 2x market price. Other nicotine/tobacco products at market price. Nicotine pouch products at 1/2 market price.: Availability of heated tobacco products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Nicotine pouch products at 2x market price.: Availability of heated tobacco products in the ETM at 2x market price. Other nicotine/tobacco products at market price.
Dual Cigarette/ Nicotine Vaping Product Users
n=26 Participants
Dual cigarette and nicotine vaping product users will be recruited and exposed to all conditions described in the intervention section. All nicotine/ tobacco products at market price: Nicotine/tobacco products available in the Experimental Tobacco Marketplace (ETM) at market price. Note that all participants will complete all the specified conditions. Nicotine vaping products at 1/2 market price: Availability of nicotine vaping products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Nicotine vaping products at 2x market price: Availability of nicotine vaping products in the ETM at 2x market price. Other nicotine/tobacco products at market price. Heated tobacco products at 1/2 market price.: Availability of heated tobacco products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Heated tobacco products at 2x market price.: Availability of heated tobacco products in the ETM at 2x market price. Other nicotine/tobacco products at market price. Nicotine pouch products at 1/2 market price.: Availability of heated tobacco products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Nicotine pouch products at 2x market price.: Availability of heated tobacco products in the ETM at 2x market price. Other nicotine/tobacco products at market price.
Total
n=52 Participants
Total of all reporting groups
Age, Continuous
35.19 years
STANDARD_DEVIATION 10.63 • n=5 Participants
37.00 years
STANDARD_DEVIATION 9.98 • n=7 Participants
36.10 years
STANDARD_DEVIATION 10.30 • n=5 Participants
Sex: Female, Male
Female
11 Participants
n=5 Participants
16 Participants
n=7 Participants
27 Participants
n=5 Participants
Sex: Female, Male
Male
15 Participants
n=5 Participants
10 Participants
n=7 Participants
25 Participants
n=5 Participants
Ethnicity (NIH/OMB)
Hispanic or Latino
0 Participants
n=5 Participants
0 Participants
n=7 Participants
0 Participants
n=5 Participants
Ethnicity (NIH/OMB)
Not Hispanic or Latino
24 Participants
n=5 Participants
25 Participants
n=7 Participants
49 Participants
n=5 Participants
Ethnicity (NIH/OMB)
Unknown or Not Reported
2 Participants
n=5 Participants
1 Participants
n=7 Participants
3 Participants
n=5 Participants
Race (NIH/OMB)
American Indian or Alaska Native
0 Participants
n=5 Participants
0 Participants
n=7 Participants
0 Participants
n=5 Participants
Race (NIH/OMB)
Asian
0 Participants
n=5 Participants
0 Participants
n=7 Participants
0 Participants
n=5 Participants
Race (NIH/OMB)
Native Hawaiian or Other Pacific Islander
0 Participants
n=5 Participants
0 Participants
n=7 Participants
0 Participants
n=5 Participants
Race (NIH/OMB)
Black or African American
3 Participants
n=5 Participants
4 Participants
n=7 Participants
7 Participants
n=5 Participants
Race (NIH/OMB)
White
22 Participants
n=5 Participants
21 Participants
n=7 Participants
43 Participants
n=5 Participants
Race (NIH/OMB)
More than one race
1 Participants
n=5 Participants
1 Participants
n=7 Participants
2 Participants
n=5 Participants
Race (NIH/OMB)
Unknown or Not Reported
0 Participants
n=5 Participants
0 Participants
n=7 Participants
0 Participants
n=5 Participants
Number of cigarettes smoked per day
18.22 cigarettes smoked per day
STANDARD_DEVIATION 7.31 • n=5 Participants
19.74 cigarettes smoked per day
STANDARD_DEVIATION 8.97 • n=7 Participants
18.97 cigarettes smoked per day
STANDARD_DEVIATION 8.14 • n=5 Participants

PRIMARY outcome

Timeframe: 1 day

Participants will complete purchasing trials in an Experimental Tobacco Marketplace (ETM) with cigarettes increasing in price. Other product prices in the ETM will depend on the experimental condition. The degree to which other nicotine/tobacco products substitute for conventional cigarettes as a function of novel product (e.g. nicotine vaping products, heated tobacco products, nicotine pouch products) prices will be assessed. To obtain estimates of substitution of price-constant products in the different ETM conditions, the investigators will use ordinary least squares regression to model the relationship of the price-manipulated product to predict total quantity purchased of the price-constant product.

Outcome measures

Outcome measures
Measure
Exclusive Cigarette Smokers
n=26 Participants
Exclusive smokers will be recruited and exposed to all conditions described in the intervention section. All nicotine/ tobacco products at market price: Nicotine/tobacco products available in the Experimental Tobacco Marketplace (ETM) at market price. Nicotine vaping products at 1/2 market price: Availability of nicotine vaping products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Nicotine vaping products at 2x market price: Availability of nicotine vaping products in the ETM at 2x market price. Other nicotine/tobacco products at market price. Heated tobacco products at 1/2 market price.: Availability of heated tobacco products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Heated tobacco products at 2x market price.: Availability of heated tobacco products in the ETM at 2x market price. Other nicotine/tobacco products at market price. Nicotine pouch products at 1/2 market price.: Availability of heated tobacco products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Nicotine pouch products at 2x market price.: Availability of heated tobacco products in the ETM at 2x market price. Other nicotine/tobacco products at market price.
Dual Cigarette/ Nicotine Vaping Product Users
n=26 Participants
Dual cigarette and nicotine vaping product users will be recruited and exposed to all conditions described in the intervention section. All nicotine/ tobacco products at market price: Nicotine/tobacco products available in the Experimental Tobacco Marketplace (ETM) at market price. Note that all participants will complete all the specified conditions. Nicotine vaping products at 1/2 market price: Availability of nicotine vaping products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Nicotine vaping products at 2x market price: Availability of nicotine vaping products in the ETM at 2x market price. Other nicotine/tobacco products at market price. Heated tobacco products at 1/2 market price.: Availability of heated tobacco products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Heated tobacco products at 2x market price.: Availability of heated tobacco products in the ETM at 2x market price. Other nicotine/tobacco products at market price. Nicotine pouch products at 1/2 market price.: Availability of heated tobacco products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Nicotine pouch products at 2x market price.: Availability of heated tobacco products in the ETM at 2x market price. Other nicotine/tobacco products at market price.
Nicotine/Tobacco Products Substitution
NPP 2
16.36 mg of nicotine purchased
Standard Deviation 50.81
-1.09 mg of nicotine purchased
Standard Deviation 27.51
Nicotine/Tobacco Products Substitution
HTP 1/2
25.28 mg of nicotine purchased
Standard Deviation 45.78
17.08 mg of nicotine purchased
Standard Deviation 22.07
Nicotine/Tobacco Products Substitution
HTP 2
19.70 mg of nicotine purchased
Standard Deviation 43.92
10.73 mg of nicotine purchased
Standard Deviation 24.88
Nicotine/Tobacco Products Substitution
NPP 1/2
20.77 mg of nicotine purchased
Standard Deviation 52.88
11.06 mg of nicotine purchased
Standard Deviation 28.00
Nicotine/Tobacco Products Substitution
NVP 1/2
11.62 mg of nicotine purchased
Standard Deviation 118.50
-0.68 mg of nicotine purchased
Standard Deviation 81.91
Nicotine/Tobacco Products Substitution
Control
12.11 mg of nicotine purchased
Standard Deviation 51.66
4.82 mg of nicotine purchased
Standard Deviation 25.93
Nicotine/Tobacco Products Substitution
NVP 2
24.56 mg of nicotine purchased
Standard Deviation 39.38
11.58 mg of nicotine purchased
Standard Deviation 26.46

PRIMARY outcome

Timeframe: 1 day

Participants will complete purchasing trials in an Experimental Tobacco Marketplace (ETM) with cigarettes increasing in price. Other product prices in the ETM will depend on the experimental condition. The degree to which other nicotine/tobacco products substitute for conventional cigarettes as a function of novel product (e.g. nicotine vaping products, heated tobacco products, nicotine pouch products) prices will be assessed. To obtain dependent measures of demand, participants' purchasing of the price-manipulated commodity in the ETM task will be fit to a modified exponential equation to quantify the relationship between the price of each commodity and purchasing: Q=Q0\*10k(exp(-αQ0C)-1) where Q is purchasing of the commodity, C is the price, Q0 is the derived initial purchasing without cost constraints (demand intensity), k is the span of the function in logarithmic units, and α is the demand elasticity.

Outcome measures

Outcome measures
Measure
Exclusive Cigarette Smokers
n=26 Participants
Exclusive smokers will be recruited and exposed to all conditions described in the intervention section. All nicotine/ tobacco products at market price: Nicotine/tobacco products available in the Experimental Tobacco Marketplace (ETM) at market price. Nicotine vaping products at 1/2 market price: Availability of nicotine vaping products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Nicotine vaping products at 2x market price: Availability of nicotine vaping products in the ETM at 2x market price. Other nicotine/tobacco products at market price. Heated tobacco products at 1/2 market price.: Availability of heated tobacco products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Heated tobacco products at 2x market price.: Availability of heated tobacco products in the ETM at 2x market price. Other nicotine/tobacco products at market price. Nicotine pouch products at 1/2 market price.: Availability of heated tobacco products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Nicotine pouch products at 2x market price.: Availability of heated tobacco products in the ETM at 2x market price. Other nicotine/tobacco products at market price.
Dual Cigarette/ Nicotine Vaping Product Users
n=26 Participants
Dual cigarette and nicotine vaping product users will be recruited and exposed to all conditions described in the intervention section. All nicotine/ tobacco products at market price: Nicotine/tobacco products available in the Experimental Tobacco Marketplace (ETM) at market price. Note that all participants will complete all the specified conditions. Nicotine vaping products at 1/2 market price: Availability of nicotine vaping products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Nicotine vaping products at 2x market price: Availability of nicotine vaping products in the ETM at 2x market price. Other nicotine/tobacco products at market price. Heated tobacco products at 1/2 market price.: Availability of heated tobacco products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Heated tobacco products at 2x market price.: Availability of heated tobacco products in the ETM at 2x market price. Other nicotine/tobacco products at market price. Nicotine pouch products at 1/2 market price.: Availability of heated tobacco products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Nicotine pouch products at 2x market price.: Availability of heated tobacco products in the ETM at 2x market price. Other nicotine/tobacco products at market price.
Cigarette Demand
NVP 2
198.93 mg of nicotine purchased
Standard Deviation 197.99
237.64 mg of nicotine purchased
Standard Deviation 309.73
Cigarette Demand
Control
212.39 mg of nicotine purchased
Standard Deviation 206.92
193.58 mg of nicotine purchased
Standard Deviation 258.37
Cigarette Demand
HTP 1/2
221.66 mg of nicotine purchased
Standard Deviation 235.08
163.28 mg of nicotine purchased
Standard Deviation 170.31
Cigarette Demand
HTP 2
186.03 mg of nicotine purchased
Standard Deviation 206.94
231.96 mg of nicotine purchased
Standard Deviation 391.03
Cigarette Demand
NPP 1/2
229.45 mg of nicotine purchased
Standard Deviation 225.12
186.18 mg of nicotine purchased
Standard Deviation 200.50
Cigarette Demand
NPP 2
225.77 mg of nicotine purchased
Standard Deviation 217.11
163.71 mg of nicotine purchased
Standard Deviation 225.14
Cigarette Demand
NVP 1/2
187.58 mg of nicotine purchased
Standard Deviation 205.34
184.45 mg of nicotine purchased
Standard Deviation 229.39

Adverse Events

Exclusive Cigarette Smokers

Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths

Dual Cigarette/ Nicotine Vaping Product Users

Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths

Serious adverse events

Adverse event data not reported

Other adverse events

Adverse event data not reported

Additional Information

Dr. Roberta Freitas-Lemos

Fralin Biomedical Research Institute at VTC

Phone: (540)526-2106

Results disclosure agreements

  • Principal investigator is a sponsor employee
  • Publication restrictions are in place