Pacific Northwest Female Urinary Incontinence Treatment Digital Awareness Project

NCT ID: NCT04464928

Last Updated: 2022-05-11

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

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Recruitment Status

COMPLETED

Total Enrollment

119 participants

Study Classification

OBSERVATIONAL

Study Start Date

2020-11-01

Study Completion Date

2021-03-31

Brief Summary

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The investigators will compare whether advertisements on Google or Facebook are more effective to reach women in the Pacific Northwest about treatment options for urinary incontinence through the American Urogynecologic Society's patient education website, VoicesForPFD.org. The investigators hypothesize there is no difference in the overall population engagement between these two platforms due to anticipated higher reach through Facebook based on user characteristics but higher engagement through Google due to higher user interest on this platform.

Detailed Description

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The investigators will conduct a comparative ecological study to compare effectiveness of two different targeted digital outreach platforms to engage women at risk for urinary incontinence in the Pacific Northwest. Counties in Oregon, Washington, Idaho will be randomized to receive advertisements for the American Urogynecologic Society's patient education website (domain VoicesForPFD.org) via either Google or Facebook. The investigators will use advertising campaigns developed specifically for this purpose. Through website analytics measuring advertisement clicks and census population data, the investigators will estimate utilization rates of the website for each county among the target population of middle-aged women to determine if one platform is more effective than the other for this topic and population.

Conditions

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Urinary Incontinence

Study Design

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Observational Model Type

ECOLOGIC_OR_COMMUNITY

Study Time Perspective

PROSPECTIVE

Study Groups

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User interests

Facebook advertisements arm

Facebook Advertisements

Intervention Type OTHER

Counties will receive advertisements to VoicesForPFD.org's webpage on urinary incontinence on Facebook Ads when triggered by user characteristics indicating elevated risk of female urinary incontinence.

User characteristics

Google advertisements arm

Google Advertisements

Intervention Type OTHER

Counties will receive advertisements to VoicesForPFD.org's webpage on urinary incontinence on Google Ads when triggered by keywords relevant to female urinary incontinence.

Interventions

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Facebook Advertisements

Counties will receive advertisements to VoicesForPFD.org's webpage on urinary incontinence on Facebook Ads when triggered by user characteristics indicating elevated risk of female urinary incontinence.

Intervention Type OTHER

Google Advertisements

Counties will receive advertisements to VoicesForPFD.org's webpage on urinary incontinence on Google Ads when triggered by keywords relevant to female urinary incontinence.

Intervention Type OTHER

Eligibility Criteria

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Inclusion Criteria

\- Internet user in Idaho, Oregon, or Washington states

Exclusion Criteria

* Identified geographic location outside Idaho, Oregon, or Washington states
* Users identified by the advertising platforms as male.
Eligible Sex

ALL

Accepts Healthy Volunteers

Yes

Sponsors

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Oregon Health and Science University

OTHER

Sponsor Role lead

Responsible Party

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W. Thomas Gregory

Professor of Obstetrics and Gynecology

Responsibility Role PRINCIPAL_INVESTIGATOR

Principal Investigators

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W Gregory, MD

Role: PRINCIPAL_INVESTIGATOR

Oregon Health and Science University

Locations

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Oregon Health & Science University

Portland, Oregon, United States

Site Status

Countries

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United States

References

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Bennett AT, Boniface ER, Spiers A, Gregory WT, Cichowski SB. A Randomized Trial of Social Media Versus Search Engine Advertising to Increase Awareness of Treatments for Female Stress Urinary Incontinence. Female Pelvic Med Reconstr Surg. 2022 May 1;28(5):293-299. doi: 10.1097/SPV.0000000000001187. Epub 2022 Apr 15.

Reference Type DERIVED
PMID: 35421015 (View on PubMed)

Other Identifiers

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STUDY00020462

Identifier Type: -

Identifier Source: org_study_id

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